PREMiERdrum Posted September 16, 2009 Share Posted September 16, 2009 (edited) http://www.autoblog.com/2009/09/16/buicks-...of-world-class/ Blogger Bob is set to unveil an all new marketing campaign for Buick titled "The new class of world class," which aims to sell new products like the critically acclaimed 2010 LaCrosse. Lutz has said that he wants the new commercials to better convey the design and function of the Buick lineup link fixed. Edited September 16, 2009 by PREMiERdrum Quote Link to comment Share on other sites More sharing options...
Sixt9coug Posted September 16, 2009 Share Posted September 16, 2009 (edited) Did it come from the Department of Redundancy Department? BTW, link leads to the wrong story. Edited September 16, 2009 by Sixt9coug Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted September 16, 2009 Share Posted September 16, 2009 (edited) And this is why GM is doomed. Hello, GM, this ain't 1932. These kind of slogans don't work. Heck, they should've just gone back to "When better cars are built, Buick will build them" :rolleyes: I have this mental image of Maximum Bob--feet propped up at the end of a conference table, a collection of 'so right now' dyed black close cropped matted down hair black plastic frame glasses and carefully chosen inauthentically scruffy clothes wearing advertising flacks at the far other end, and His Royal Lutzness pronounces, (looking off into the distance, because he is, after all, a man who sees The Big Picture), from on high, a veritable Moses come down from the mountain in attire that was, thirty years ago a sign of rebellion (sport coat & unbuttoned collar shirt), "Something like 'the new class of world class', but catchier." Cue self-abnegating bowing and scraping by the up to the second fashionists, a din of approbation, much murmuring of, "a fundamental paradigm shift" "proactive brand rebooting" "market reorientation" "out of the box approach". Follow crowd of near-identical and interchangeable flaks, with near-identical and interchangeable opinions to nearest bar hollowed out of a building that was once anything but a bar (because that's what makes it cool--it's called 'adaptive reuse'), and enjoy listening in on their disdain for Lutz that is unmixed with any reflection on their own weakness in toadying before him. Edited September 16, 2009 by RichardJensen Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 16, 2009 Share Posted September 16, 2009 Didn't they just come out with a new slogan for Buick with that recent batch of commercials? Quote Link to comment Share on other sites More sharing options...
TomServo92 Posted September 16, 2009 Share Posted September 16, 2009 Didn't they just come out with a new slogan for Buick with that recent batch of commercials? Yeah, it was the "Take A Look At Me Now" ads that everyone hated. It was mentioned in the article. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 16, 2009 Share Posted September 16, 2009 Yeah, it was the "Take A Look At Me Now" ads that everyone hated. It was mentioned in the article. Well, I didn't read the article, so there ya go! :reading: Quote Link to comment Share on other sites More sharing options...
fubbyo Posted September 17, 2009 Share Posted September 17, 2009 How about "The last car you'll ever buy (because you'll probably die within the next five years, so what the hell?)." Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 17, 2009 Share Posted September 17, 2009 (edited) How about "The last car you'll ever buy (because you'll probably die within the next five years, so what the hell?)." But that's not a Buick exclusive tagline.........you all should know the other suspects Edited September 17, 2009 by rmc523 Quote Link to comment Share on other sites More sharing options...
mettech Posted September 17, 2009 Share Posted September 17, 2009 "...from the sunny slopes of exotic Flint, Michigan....." Buick use to target the Italian market.... Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted September 17, 2009 Share Posted September 17, 2009 (edited) I wouldn't've believed it if I hadn't heard it! Edited September 17, 2009 by RichardJensen Quote Link to comment Share on other sites More sharing options...
Mark B. Morrow Posted September 17, 2009 Share Posted September 17, 2009 (edited) And this is why GM is doomed. Hello, GM, this ain't 1932. These kind of slogans don't work. Heck, they should've just gone back to "When better cars are built, Buick will build them" :rolleyes: How about this one: When Better Women Are Made, Faber Men Will Make them. Edited September 17, 2009 by Mark B. Morrow Quote Link to comment Share on other sites More sharing options...
Hoser768 Posted September 17, 2009 Share Posted September 17, 2009 GM tries something, it sucks. So they try something else that sucks just as much? Who da thunk it? :slap: Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 17, 2009 Share Posted September 17, 2009 GM tries something, it sucks. So they try something else that sucks just as much? Who da thunk it? :slap: ....then they go back to the first idea because the 2nd didn't work either.... Quote Link to comment Share on other sites More sharing options...
92merc Posted September 17, 2009 Share Posted September 17, 2009 ....then they go back to the first idea because the 2nd didn't work either.... Or they'll just deny they ever truly switched from the first slogan. Quote Link to comment Share on other sites More sharing options...
twintornados Posted September 17, 2009 Share Posted September 17, 2009 Ole Bob Lutz strikes again!!! If Buicks are now "The new class of world class." What does that do to Cadillac? Quote Link to comment Share on other sites More sharing options...
morgande Posted September 17, 2009 Share Posted September 17, 2009 Let the #s tell the story (in August): The LaCrosse sold: 2,816 The MKZ sold: 1,621 The Milan sold: 3,844 Quote Link to comment Share on other sites More sharing options...
SkapeGote Posted September 17, 2009 Share Posted September 17, 2009 Sup, I think it is cool, but it would be way more awesome if the first ad said something like "Buick. The new class of world class... and class is in session". I know it is lame, but it is funny. Peace, Skape Quote Link to comment Share on other sites More sharing options...
Sixt9coug Posted September 17, 2009 Share Posted September 17, 2009 Ole Bob Lutz strikes again!!! If Buicks are now "The new class of world class." What does that do to Cadillac? NOW ANNOUNCING THE NEW 2010 SLOGAN FOR CADILLAC - "Says You" Quote Link to comment Share on other sites More sharing options...
twintornados Posted September 17, 2009 Share Posted September 17, 2009 NOW ANNOUNCING THE NEW 2010 SLOGAN FOR CADILLAC - "Says You" Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 17, 2009 Share Posted September 17, 2009 (edited) Ole Bob Lutz strikes again!!! If Buicks are now "The new class of world class." What does that do to Cadillac? The "Old world class that you should buy because Bob Lutz and Ed Whitacre say so" ????? Let the #s tell the story (in August): The LaCrosse sold: 2,816 The MKZ sold: 1,621 The Milan sold: 3,844 A few comments to those numbers. 1) How many of those LaCrosse sales are 2010 models? I doubt many of them are. 2) How many of those LaCrosse sales are fleet/rental? I'm thinking a decent percentage are. Edited September 17, 2009 by rmc523 Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted September 17, 2009 Author Share Posted September 17, 2009 A few comments to those numbers. 1) How many of those LaCrosse sales are 2010 models? I doubt many of them are. 2) How many of those LaCrosse sales are fleet/rental? I'm thinking a decent percentage are. I don't think there have been more than a few hundred 2010s sold, I believe they're still on quality hold. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted September 17, 2009 Share Posted September 17, 2009 I don't think there have been more than a few hundred 2010s sold, I believe they're still on quality hold. Exactly, although the local Buick dealer has one parked out front.....wonder if it's able to be purchased? Quote Link to comment Share on other sites More sharing options...
2005Explorer Posted September 17, 2009 Share Posted September 17, 2009 "The New Class of World Class" isn't that kind of like saying "We are unaware of anything we don't know about" Quote Link to comment Share on other sites More sharing options...
Mark B. Morrow Posted September 17, 2009 Share Posted September 17, 2009 Sup, I think it is cool, but it would be way more awesome if the first ad said something like "Buick. The new class of world class... and class is in session". I know it is lame, but it is funny. Peace, Skape Rodney Dangerfield: Call me some time when you have no class. Quote Link to comment Share on other sites More sharing options...
SkapeGote Posted September 18, 2009 Share Posted September 18, 2009 Sup, Hey how about "Buick, a new pain the class" Skape Quote Link to comment Share on other sites More sharing options...
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