Joe771476 Posted June 14, 2006 Share Posted June 14, 2006 Automotive News says they will keep up the ads for Fusion after initial launch, instead of abandoning it like they did the 500! Quote Link to comment Share on other sites More sharing options...
Roadrunner Posted June 14, 2006 Share Posted June 14, 2006 Automotive News says they will keep up the ads for Fusion after initial launch, instead of abandoning it like they did the 500! Good, Ford, good. They should start advertising the 500... but with what? Quote Link to comment Share on other sites More sharing options...
Edstock Posted June 14, 2006 Share Posted June 14, 2006 Unfortunately, the 500 has to wait for the re-style. Quote Link to comment Share on other sites More sharing options...
igor Posted June 15, 2006 Share Posted June 15, 2006 Unfortunately, the 500 has to wait for the re-style. yup Igor Quote Link to comment Share on other sites More sharing options...
Noah Harbinger Posted June 15, 2006 Share Posted June 15, 2006 Good, Ford, good. They should start advertising the 500... but with what? Safety Safety Safety. Quote Link to comment Share on other sites More sharing options...
Roadrunner Posted June 15, 2006 Share Posted June 15, 2006 That isn't bold - I would suggest the ability to hold much more stuff with the folding front passenger seat. Quote Link to comment Share on other sites More sharing options...
Noah Harbinger Posted June 15, 2006 Share Posted June 15, 2006 That isn't bold - I would suggest the ability to hold much more stuff with the folding front passenger seat. What, "Bold.... PROTECTS" wouldn't work? Quote Link to comment Share on other sites More sharing options...
Roadrunner Posted June 15, 2006 Share Posted June 15, 2006 Ooooh, now that is a good way to use the Bold Moves campaign. I never thought of it like that. I see what you're saying now; I like it. Quote Link to comment Share on other sites More sharing options...
Michael Reynolds Posted June 15, 2006 Share Posted June 15, 2006 What, "Bold.... PROTECTS" wouldn't work? Good one........I betcha VW would cry wolf, especially considering those new Jetta ads. Quote Link to comment Share on other sites More sharing options...
Roadrunner Posted June 15, 2006 Share Posted June 15, 2006 Eh? Last I saw, the Jetta ads were all about stereotyping Jetta owners. Which, incidentally, I think is a good ad campaign because it makes Jetta owners stand up and think about themselves, and make others think about becoming a Jetta owner. Bold Moves works for the Fusion, F-150 and Mustang, but I can't see it working for the 500, Freestyle or Explorer for some reason. They were built to be pedestrian cars. Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted June 15, 2006 Share Posted June 15, 2006 You mean to say that a little old lady driving her Crown Vic into a store front window is NOT a BOLD MOVE? LOL Quote Link to comment Share on other sites More sharing options...
Ralph Greene Posted June 15, 2006 Share Posted June 15, 2006 RE Five Hundred/Montego advertising. And I may be wrong about this but.... I don't think the intended market for these cars gives much of a hoot about their styling, or redo...as long as the cars aren't ugly....and they are not. My wife is a good example of these cars customers (she is 55). And she thinks the car looks good, because she is always receiving compliments about it while on her daily shopping trips. She loves her Montego because of it's room and utility functions. For older people...she loves the high seat height, the ease of getting in and out, the huge leg room in rear, the huge trunk with fold down seats and fold down front passenger seat, the HID headlights for night vision. She really likes the overall fuel economy. She also likes all the gadgets, but she has had most of those on other cars before for many years...no big deal there. She doesn't care if engine is 3.0 or 3.5. She doesn't care if transmission is Asin 6 speed or CVT. She just thinks this car really gets the job done for her. She didn't buy this car as the family hot rod. When I was in school, we called these things the features of the product. We were taight to advertise these features, then explain the benefits of those features. Features...benefits...where are the ads? Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted June 15, 2006 Share Posted June 15, 2006 I still see alot of ads in the NorthEast of Jill Wagner plugging a special lease rate on the Monegto. She was in the lastest FHM mag and said she got a Monegto from Ford as part of her gig. Shes also on the new Blade Series on cable TV Quote Link to comment Share on other sites More sharing options...
Roadrunner Posted June 16, 2006 Share Posted June 16, 2006 RE Five Hundred/Montego advertising. And I may be wrong about this but.... I don't think the intended market for these cars gives much of a hoot about their styling, or redo...as long as the cars aren't ugly....and they are not. My wife is a good example of these cars customers (she is 55). And she thinks the car looks good, because she is always receiving compliments about it while on her daily shopping trips. She loves her Montego because of it's room and utility functions. For older people...she loves the high seat height, the ease of getting in and out, the huge leg room in rear, the huge trunk with fold down seats and fold down front passenger seat, the HID headlights for night vision. She really likes the overall fuel economy. She also likes all the gadgets, but she has had most of those on other cars before for many years...no big deal there. She doesn't care if engine is 3.0 or 3.5. She doesn't care if transmission is Asin 6 speed or CVT. She just thinks this car really gets the job done for her. She didn't buy this car as the family hot rod. When I was in school, we called these things the features of the product. We were taight to advertise these features, then explain the benefits of those features. Features...benefits...where are the ads? The promotion of the unique features of the 500 and the safety are the strongest points of the 500. But I still believe the Bold Moves route would be a bad one, because it may even well turn off buyers who don't want a bold car. Quote Link to comment Share on other sites More sharing options...
IPITYDAFOOL VIRUSFREE Posted June 16, 2006 Share Posted June 16, 2006 The promotion of the unique features of the 500 and the safety are the strongest points of the 500. But I still believe the Bold Moves route would be a bad one, because it may even well turn off buyers who don't want a bold car. Bold is not a strong word. Built FORD Tough is the better slogan and it encompasses the Bold word as pertains to automobile advertising. CARS CAN BE BUILT FORD TOUGH AS WELL AS TRUCKS. Btw who determines whats Bold? This Bold thing is not catchy and was a waste, Sales will continue to drop. Quote Link to comment Share on other sites More sharing options...
Roadrunner Posted June 16, 2006 Share Posted June 16, 2006 Bold is not a strong word. Built FORD Tough is the better slogan and it encompasses the Bold word as pertains to automobile advertising. CARS CAN BE BUILT FORD TOUGH AS WELL AS TRUCKS. Btw who determines whats Bold? This Bold thing is not catchy and was a waste, Sales will continue to drop. With the 500's perceived reliability (a positive point), Built Ford Tough actually might resonate well. Quote Link to comment Share on other sites More sharing options...
Noah Harbinger Posted June 16, 2006 Share Posted June 16, 2006 How are you going to promote the safety of a car with numerous complaints about airbag issues, and Fords inability to fix them? How well documented are these issues, besides one person complaining in the D3 board? That's the only place I've ever seen anyone mention the problem. Any links to articles documenting frequency? What isn't common, isn't published; what isn't published, isn't known. Quote Link to comment Share on other sites More sharing options...
IPITYDAFOOL VIRUSFREE Posted June 16, 2006 Share Posted June 16, 2006 :fan: How well documented are these issues, besides one person complaining in the D3 board? That's the only place I've ever seen anyone mention the problem. Any links to articles documenting frequency? What isn't common, isn't published; what isn't published, isn't known. Its Common knowledge and published. Ford sucks. All the papers, Tv outlets, BIz publications would have u believe Ford puts either 3 or 5 wheels on a car with a scooter engine. :fan: Mexican customer is now needed to boost NA market share because US aint coming back for at least 5 years. Police are starting the Charger Shift, :fan: Quote Link to comment Share on other sites More sharing options...
Noah Harbinger Posted June 16, 2006 Share Posted June 16, 2006 (edited) Its Common knowledge and published. Ford sucks. All the papers, Tv outlets, BIz publications would have u believe Ford puts either 3 or 5 wheels on a car with a scooter engine. Mexican customer is now needed to boost NA market share because US aint coming back for at least 5 years. Police are starting the Charger Shift, Only thing fully of shit is you -- I did a google search for [ford "five hundred" "airbag light"], probed through the results, and found exactly one item, posted on this site by a user, about an airbag issue (with a freestyle as it turned out). If there is an issue, it is very limited in scope at worst. I am fairly concerned about the D3's, since I intend to purchase one in a year (once my insurance rates go down -- not specifically related to the 3.5L or redesign, though that helps too). Don't go maligning a perfectly good product (about as American as you can get, no less) because you feel personally screwed by Ford. Also: Since you hate Mexicans so much, maybe you could learn to speak English yourself! Contrary to popular belief, smilies should not be used in a sentence. Edited June 16, 2006 by Noah Harbinger Quote Link to comment Share on other sites More sharing options...
KWMJ-KTP Posted June 16, 2006 Share Posted June 16, 2006 (edited) I like how some people view one singular person's claims as a valid serious problem that affects every single unit of that product. Aside from taking a vehicle to the dealership, there is ONLY one correct thing to do, which is file a complaint with the NHTSA because they are the only ones who care and can track a trend if there a trend to track. Some idiot crying on a forum is nothing, and accomplishes absolutely nothing, especially considering that they apparently have not filed an Official complaint yet. Let's see here, there have been 43 complaints filed with the NHTSA on 2005 models and 8 complaints on 2006 models of the FiveHundred, and only 1 involved an airbag at all. In fact, the complaint was quite opposite of this "supposed" dangerous trend. The person complained that they was in an accident that did a lot of damage to the front end, but the air bags did not deploy. I hardly see this as being a "real" problem as the airbags are set-off by a certain amount of impact, not the amount of visual damage. In all likelihood, the system did not deploy because the impact was not great enough. There were no injuries, which only furthur validates that the impact was not high enough for the airbags to deploy. But to the point, since the FiveHundred's introduction to the market, there has not been one single complaint filed regarding airbags deploying unexpectedly, so anyone claiming it's a problem is an idiot, and does not know what they are talking about. Perhaps you could get a job as an Auto Industry Analyst as you seem to meet the single major requirement. Edited June 16, 2006 by KWMJ-KTP Quote Link to comment Share on other sites More sharing options...
Noah Harbinger Posted July 1, 2006 Share Posted July 1, 2006 But to the point, since the FiveHundred's introduction to the market, there has not been one single complaint filed regarding airbags deploying unexpectedly, so anyone claiming it's a problem is an idiot, and does not know what they are talking about. To be fair, the problem wasn't with the airbag deploying unexpectedly, but with the airbag light indicating a fault with the system that would prevent it from deploying at all. Quote Link to comment Share on other sites More sharing options...
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