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Spy shots and video of diesel-powered 2018 (?) F-150


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Just a thought but a diesel F150 may also have good export prospects for rest of the world markets.

Ford's South American plant may be interested in it too...

 

Thinking that a 3.0 diesel F150 would be considerably lighter than the current Ram 3.0 Ecodiesel

and coupled with a 10-speed auto should get Ford out in front with best in class economy numbers...

Edited by jpd80
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Not many markets outside North America are interested in a pickup truck that cost as much as a luxury car (and takes up as much room). And the markets that can support F-150 business case (e.g. GCC, Venezuela) usually have really cheap subsidized gasoline thus negating the need for diesel.

Edited by bzcat
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Not many markets outside North America are interested in a pickup truck that cost as much as a luxury car (and takes up as much room). And the markets that can support F-150 business case (e.g. GCC, Venezuela) usually have really cheap subsidized gasoline thus negating the need for diesel.

The market would disagree with the huge success of the Wildtrak Ranger version in Asia and the pent up demand in Europe for higher Ranger Versions and even Peugeot and Mercedes launching a pickups for the rest of the world. Ford will be launching Limited version of the Ranger as well below the Wildtrak but above the XLT. ~25% of Ranger sales have been Wildtrak versions, and the Limited model has not launched there yet. The market for stripper cars world-wide in developed markets is slowly dwindling, with those buyers being steered toward used cars.

 

I did notice one thing on the new Ranger when I was out of the country though. It uses DRUM rear brakes.

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The market would disagree with the huge success of the Wildtrak Ranger version in Asia and the pent up demand in Europe for higher Ranger Versions and even Peugeot and Mercedes launching a pickups for the rest of the world. Ford will be launching Limited version of the Ranger as well below the Wildtrak but above the XLT. ~25% of Ranger sales have been Wildtrak versions, and the Limited model has not launched there yet. The market for stripper cars world-wide in developed markets is slowly dwindling, with those buyers being steered toward used cars.

 

I did notice one thing on the new Ranger when I was out of the country though. It uses DRUM rear brakes.

 

Huh? How does success of Ranger in Europe and Asia mean they want F-150? In fact, doesn't that fact contradict your point? They want a smaller truck that's not prices like a luxury car. Typical F-150 crew cab will cost over 50,000€ in Europe and is over 6 meters long, which means it is way too expensive and way too big in those places you mentioned.

 

And that Mercedes pickup is not what you think it is. It's based on Nissan Navara and will be sold through Mercedes Commercial dealers in Europe. It's not a going to be a luxury vehicle.

Edited by bzcat
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The success of the high end Rangers show that they want luxury pickups, the Mercedes truck will offer both work as well as luxury versions. the high end Rangers are 60,000AUD and 35,000 £ before taxes. (That is about $50,000usd) That is BMW 5-Series costs. I agree that the F150 would be large for Europe however there is already a small and growing grey market for them they are a status symbol.

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