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ice-capades

Ford Dealers Could Lose Out Big Time If They Broker Or Resell Inventory

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Ford Dealers Could Lose Out Big Time If They Broker Or Resell Inventory

https://fordauthority.com/2022/07/ford-dealers-could-lose-out-big-time-if-they-broker-or-resell-inventory/

 

The state of the current automotive market – one ripe with production issues, inventory woes, and ever-rising prices – isn’t ideal for both Ford dealers and the automaker itself, not to mention customers. Thus, FoMoCo is in the midst of attempting to make major changes to the way it sells vehicles, creating new policies for hot vehicles like the Ford Bronco to stem reservation and retail order abuse, while also warning Ford dealers about grossly marking up vehicles and abusing the vehicle allocation process. Now, according to a dealer memo recently seen by Cars Direct, the automaker is imposing new, far stricter penalties on Ford dealers in an effort to stop brokers and resellers.

 

Ford is doing this by changing its definition of brokering in terms of its existing policy that is intended to discourage that type of behavior, as well as exporting and reselling vehicles. Dealers that violate this updated policy risk losing out on allocations, particularly on the most desirable new vehicles, for the current model year or even future model years.

 

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Edited by ice-capades
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Interesting. Until Ford actually successfully penalizes a dealership, I will believe it when I see it. 

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None of this actually addresses the main problem of serious dealer markups.

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4 hours ago, jpd80 said:

None of this actually addresses the main problem of serious dealer markups.

 

Simple way to solve that problem.  Do not buy the vehicle!!:stirpot:

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8 hours ago, danglin said:

 

Simple way to solve that problem.  Do not buy the vehicle!!:stirpot:

Desire over pain I guess…..

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So sell a lightning for $30k over sticker and thenise an allocation or 2.  They are still way ahead on profit and worth losing a few.

 

They should be cutting their allocation in half, not just 1 or 2.

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1 hour ago, blwnsmoke said:

So sell a lightning for $30k over sticker and thenise an allocation or 2.  They are still way ahead on profit and worth losing a few.

 

They should be cutting their allocation in half, not just 1 or 2.


Some of the punishments for some transgressions is they lose all of their allocations for 12+ months.

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Shottenkirk Ford in Jasper, GA has 25 new Broncos on the lot and all are at least 20k over sticker. Go figure. 

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59 minutes ago, Chris E said:

Shottenkirk Ford in Jasper, GA has 25 new Broncos on the lot and all are at least 20k over sticker. Go figure. 


I reported that a month or so ago but I didn’t mention the name of the dealer.  Explains why they kept so much inventory the last 2 years.  Also explains why I won’t buy from them.

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