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Exclusive: Ford to offer across-the-board discounts, jumping on recent tariff-induced sales bump


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Ford Says Employee Pricing Has Doubled Dealer Showroom Traffic

 

“Dealer showroom traffic has climbed by double digits,” the automaker said in a statement. “And our dealers say they love the message, and it is driving business results as well.” That’s obviously a good thing for dealers, particularly as there are many uncertainties as it pertains to tariffs and the potential that new vehicle pricing could increase – perhaps even substantially – in the near future.

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8 hours ago, akirby said:

Brilliant move.

from my standpoint its working....I just hope it doesnt set a precedent when the program stops....because for some customers they will expect similar discounts....

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13 hours ago, Deanh said:

from my standpoint its working....I just hope it doesnt set a precedent when the program stops....because for some customers they will expect similar discounts....

 

lol, you know it will.

 

"luckily" Ford IIRC has has some of the highest inventory out there, so this will help them move some of that.

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21 minutes ago, rmc523 said:

 

lol, you know it will.

 

"luckily" Ford IIRC has has some of the highest inventory out there, so this will help them move some of that.

But haven’t we’ve seen saying this for the past 20 years or so? 
 

Im guessing the impact is lower than what we think it is. Im guessing that blowing out inventory and cutting back on production will help out Ford for the rest of this year. 

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30 minutes ago, Sherminator98 said:

But haven’t we’ve seen saying this for the past 20 years or so? 
 

Im guessing the impact is lower than what we think it is. Im guessing that blowing out inventory and cutting back on production will help out Ford for the rest of this year. 

 

There are a lot of things we've been saying about Ford the last 20 years or so lol.

  • Haha 3
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Ford  turns high inventory levels  to its advantage with the right amount of  push…

 

We’re back to a late 1970s level of price uncertainty where buyers know that buying now is better than later.

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