Exclusive: Ford to offer across-the-board discounts, jumping on recent tariff-induced sales bump

[Sherminator98]

https://www.reuters.com/business/autos-transportation/ford-offer-across-the-board-discounts-jumping-recent-tariff-induced-sales-bump-2025-04-02/

[rmc523]

Aka making vehicle prices what they should be instead of elevated?

 

This program sounds desperate, IMO.

[fuzzymoomoo]

51 minutes ago, rmc523 said:

Aka making vehicle prices what they should be instead of elevated?

 

This program sounds desperate, IMO.

I don’t know, it’s an easy PR win and right now, Ford needs all the good PR they can get. 

Edited April 3, 2025 by fuzzymoomoo

[rmc523]

3 hours ago, fuzzymoomoo said:

I don’t know, it’s an easy PR win and right now, Ford needs all the good PR they can get. 

 

Eh, that's fair.

 

 

Recalls seem like a daily occurrence.

 

 

"From America, for America"

 

 

 

 

 

Meanwhile, Nautilus standing in the corner.....

 

 

Edited April 3, 2025 by rmc523

[tbone]

23 minutes ago, rmc523 said:

 

Eh, that's fair.

 

 

Recalls seem like a daily occurrence.

 

 

"From America, for America"

 

 

 

 

 

Meanwhile, Nautilus standing in the corner.....

 

 

I still believe they would be selling more Nautilus if they were built in North America. Heck, there’s plenty of capacity in the United States for it, let alone Canada.

[jpd80]

27 minutes ago, tbone said:

I still believe they would be selling more Nautilus if they were built in North America. Heck, there’s plenty of capacity in the United States for it, let alone Canada.

Am I right in thinking Tariff on Chinese goods is now over 50%?

Wat does that mean for Nautilus buyers?

[twintornados]

45 minutes ago, jpd80 said:

Am I right in thinking Tariff on Chinese goods is now over 50%?

Wat does that mean for Nautilus buyers?

 

No ticky - no laundry!

[rmc523]

47 minutes ago, jpd80 said:

Am I right in thinking Tariff on Chinese goods is now over 50%?

Wat does that mean for Nautilus buyers?

 

Hopefully they overbuilt and imported a bunch before the tariffs. 

[tbone]

4 hours ago, rmc523 said:

 

Hopefully they overbuilt and imported a bunch before the tariffs. 

Not that it means much, but they have eight on the lot at the Lincoln dealer near my office. 

[tbone]

5 hours ago, jpd80 said:

Am I right in thinking Tariff on Chinese goods is now over 50%?

Wat does that mean for Nautilus buyers?

I think that is correct.  I guess we will see what happens. 

[akirby]

Just remember this usually replaces any existing rebates so the net price may actually be higher now depending on the rebates.

[probeGT]

15 hours ago, tbone said:

Not that it means much, but they have eight on the lot at the Lincoln dealer near my office. 

They seemed to have nothing but new Nautili when I went to a Lincoln dealer last Sunday. At least 10 of them.

[fordmantpw]

14 hours ago, akirby said:

Just remember this usually replaces any existing rebates so the net price may actually be higher now depending on the rebates.

 

Can confirm.  Several Broncos at my local dealer were > $10k off last week, now sitting at $5-6k off.  A BRaptor that was $21k off is now $7k off.

[Mercsable]

14 hours ago, akirby said:

Just remember this usually replaces any existing rebates so the net price may actually be higher now depending on the rebates.

You're absolutely correct.  I was looking at a 24 Escape, and the price has gone up ~$2k.   They were offering a 4k rebate on the 24s but now the employee pricing makes it more expensive.  

[Motorpsychology]

3 minutes ago, fordmantpw said:

 

Can confirm.  Several Broncos at my local dealer were > $10k off last week, now sitting at $5-6k off.  A BRaptor that was $21k off is now $7k off.

 

5 minutes ago, probeGT said:

They seemed to have nothing but new Nautili when I went to a Lincoln dealer last Sunday. At least 10 of them.

They (Dealers & Ford both) may have imported extra supply pre-tarrif to get through the next ~90-120 days and see what happens. 

 

[Motorpsychology]

2 minutes ago, Mercsable said:

You're absolutely correct.  I was looking at a 24 Escape, and the price has gone up ~$2k.   They were offering a 4k rebate on the 24s but now the employee pricing makes it more expensive.  

 

Just now, Chrisgb said:

 

They (Dealers & Ford both) may have imported extra supply pre-tarrif to get through the next ~90-120 days and see what happens. 

 

 

[Motorpsychology]

3 minutes ago, Mercsable said:

You're absolutely correct.  I was looking at a 24 Escape, and the price has gone up ~$2k.   They were offering a 4k rebate on the 24s but now the employee pricing makes it more expensive.  

Hurry! 10¢ each- 2 for 25¢!!

[akirby]

11 minutes ago, Chrisgb said:

Hurry! 10¢ each- 2 for 25¢!!

[fuzzymoomoo]

1 hour ago, fordmantpw said:

 

Can confirm.  Several Broncos at my local dealer were > $10k off last week, now sitting at $5-6k off.  A BRaptor that was $21k off is now $7k off.

That brings up an interesting question. Are the Raptors and Dark Horse eligible for this since they’re excluded from the normal A/X/Z program?

[fordmantpw]

14 minutes ago, fuzzymoomoo said:

That brings up an interesting question. Are the Raptors and Dark Horse eligible for this since they’re excluded from the normal A/X/Z program?

 

Well, the BRaptor at my local dealership said "employee pricing" next to it...

[rmc523]

19 minutes ago, fuzzymoomoo said:

That brings up an interesting question. Are the Raptors and Dark Horse eligible for this since they’re excluded from the normal A/X/Z program?

 

This report says basically any of the specialty models aren't eligible (any Raptors, Super Duties, or specialty Bronco/Mustang models, as well as '25 Expy/Navi)....basically they're throwing it on everything they have excess inventory of lol.

 

Ford's Employee Pricing For Everyone Won't Get You a Cheap Raptor

[Rick73]

2 hours ago, Chrisgb said:

 

They (Dealers & Ford both) may have imported extra supply pre-tarrif to get through the next ~90-120 days and see what happens. 

 

What can happen other than prices going up one way or another unless tariffs are rescinded?  This pricing program may help short term as a bandaid but I’m more concerned beyond June 2.

[Motorpsychology]

4 hours ago, fordmantpw said:

 

Well, the BRaptor at my local dealership said "employee pricing" next to it...

Maybe that means the employees pay the same markup as everyone else.

[twintornados]

On 4/4/2025 at 10:53 AM, akirby said:

 

That reminds me of the days in the 70's when Dad's TV store was exclusively Zenith. The distributor that sold them to my Dad was run by a well established Jewish family, they would tell my Dad that if you could not sell it at a "sale" price, raise it instead...damn if they weren't correct.

[akirby]

1 hour ago, twintornados said:

 

That reminds me of the days in the 70's when Dad's TV store was exclusively Zenith. The distributor that sold them to my Dad was run by a well established Jewish family, they would tell my Dad that if you could not sell it at a "sale" price, raise it instead...damn if they weren't correct.

Confirmed.  I worked at a furniture store in college.  We bought some cheap wingback chairs and marked them at $99.  Nothing.  Raised them to $300 and sold both in 3 days.