Harley Lover

Ford's explanation of the problem: Can Ford correct this issue without a loss of fast charging capability? No idea. It pisses me off that Ford's development process did not catch something like this before it ever made it out the door. Fast charging in particular is a selling point to many EV drivers, particularly those that don't have a level 2 charger at home and charge at public fast charging sites. It's just such a basic capability that it's inexcusable for this problem to have made it to the public.

Here's the Honda companion model for comparison:

x2 Maybe we won't get a good look at the inside until they introduce the refresh - maybe July?

This is not a good look for what is arguably one of Ford's headline products.

Because in their wisdom they decided to this Electra:

Poor analogy. A better analogy would having to find the McDonald's he likes. No one does that because they're all essentially the same. They all sell the same products for the same price. Now we all have had a bad experience at a given McD's, but by and large the stores are held to the same standards and McDonald's is able to police its franchises for adhering to their 'formula'. Using this analogy (and it's your analogy), why should the average consumer need to search through several Ford dealers? BS. I understand your frustration because you obviously hold yourself to a high standard and deliver for your customers, but you need to listen to what most posters are telling you here: you are truly an exception, not the rule. Probably every one of us can tell stories about dealership experiences that are similar to the negative ones posted here. I truly believe there are dealers that set high standards and strive to be the best. There are too many dealers that don't, and the franchise model (along with local politicians) protect them far too much.

From the Detroit Free Press: Using the handy dandy calculation provided earlier in the thread but updated for Ford's official figure: Quick math- 46,161 sold so far in 2022 35,023 sold in 2021 81,184 total Figure about 50% (I think that might be on the high side) are V6s 40,592 Documents filed by Ford with NHTSA say 25,538 Broncos may have this problem works out to about a 62.9% (0.62913) failure rate I don't believe for a minute that the failure rate is that high - Ford had to provide the total number of engines potentially involved - but those here who have dismissed this situation because of the anecdotal number of reports on a Bronco forum are maybe jumping the gun a bit as well.

Read this thread:

And EV Bronco won't look like IC version. Right? I don't think so...

Sorry but not in the marketplace. The Edge could be found routinely with discounts from $4-10k depending on the model. There's a reason it's dead man walking, otherwise why wouldn't Ford continue it?

The only additional shift mentioned specifically is

Over on GMI, Borg said OHAP will build " the vehicle is a chassis cab version of the next-gen TE1 Lightning ?. TE1 Lightning is also getting a SuperDuty version btw."

I agree Ford did a great job on Maverick, and frankly made it a category killer. Why can't Ford do the same for Escape? Does anyone in this conversation believe that Ford really tried with Escape in the same manner they tried with Maverick? No. Way.

As DeluxeStang wrote: The current Escape simply cannot represent Ford's best effort in styling, can it? I hope not. As I wrote above, it has good bones, but Ford seems to have phoned in the styling and the interior design. It certainly reeks of cost cutting inside. Jay Mays once said it doesn't cost any more to design a good looking vehicle than a poorly styled vehicle. Ford just simply tried to design this product to the lowest common denominator and it shows. I have hopes for the refresh - I intend to buy a plug in!

I agree with your sentiment - Ford has a good product with brand equity in Escape, but allowed the finance group to cost cut the current gen (particularly the interior) to mediocrity. Remember when Mulally said that every product would be best in its segment? The Escape fails that metric. It has very good bones - the hybrid and plug in models are good/very good from an engineering stand point, but don't "stand out above the crowd" as you wrote. At some point, Ford will run out of niches to fill, and they will have to design, build, and sell a competitive product in a competitive segment. I wish they would not 'cut bait' here, and elevate their game on Escape - which agrees with what you wrote.

From Ford:

This includes the teaser from yesterday about OHAP, but more: A lot to digest here, but good news for many facilities - especially Flat Rock and OHAP.

Edge was apparently a loss leader even though sales were decent. I think Ford allowed Escape to get knee capped by the finance end of the company, it was cost cut to mediocrity when the latest gen debuted (particularly the interior). Ford is not cutting out the dealers on EVs, that is a falsehood. The dealers are directly involved with Ford's planning for EVs.

As all the competition get their entrants into the midsize EV CUV space, it wouldn't be a surprise to see an element of commoditization in the segment, similar to what has happened in the Escape's segment, and what happened in the Fusion's segment before that. It's inevitable once there are too many participants hawking too much product. All that to say that if MME is envisioned as the Escape successor in the EV mid size CUV space, it will be subject to the realities of the segment once it's oversaturated with competition.

Not really, Maybe Lambo Urus a little bit?

Ford presumably has a plan for battery support for Oakville, I would guess either the new Kentucky battery plant or a new battery plant in Canada. Cuautitlan, on the other hand (at least so far) has no announced battery plant support from Ford. I wouldn't be surprised if that announcement is on the horizon, given Farley publicly stated at the time of the Blue Oval City/Kentucky battery plant announcement that more battery capacity would be announced at a later date. If Ford is to get to their announced goal of 200k by 2023 in annual production for MME, battery supply must go hand in hand with that plan. Battery production on premises with the vehicle plant is the most cost effective way to build an EV, but Ford must evidently believe they can make the central-in-the-U.S. Kentucky plant work, unless it is intended to feed the Louisville operation (and therefore Louisville is the next facility(s) to get an EV announcement).

Well, apparently this is the Electra concept that is previewed by the Wildcat concept:

Blah blah blah new concept: I like how the screen is implemented in the dash in a more 'traditional' manner:

No, it actually uses a production frame with "modifications" (from the Ford media link posted earlier):