Yes, you nailed it. the first time I saw it, I had thoughts of MKT that had been smoothed down at the front  for more aero…….   The maddening part about Ford’s electric plans is that they must have known that the more soft/aero a design is, the less their traditional utility and truck buyers will like it. I mean, who the F are they designing this thing for? I shudder to think it was for a new bunch of buyers so that it wouldn’t cut into existing sales…   Thers a lot of complex thinking inside Ford and sometimes the objectives defy logic…. Things that probably fly as face saving in the board rooms but ordinary buyer wince at.

Fortunately Ford's EV don't have reliability issues with the electric motor and related powertrain components to the extent that some of its gasoline and diesel engines do.  

I actually quite like this. The profile and proportions look solid. 

9th time's the charm!

Is this going to be one of those products they hope saves the company?

I think there are some ok.ideas here, I just believe we need to tweak it a bit. 

My bad, it's actually called the EPU for electric pickup, such a creative name 🤣.

What if I exclude the shittier edits I made and focus on the more proportionate one that kinda looks like if Tesla didn’t fucking suck at making trucks. I like this one!   I have noticed that all of this kinda looks similar to the Model 3, which Doug Field did have a large part in making.   it also reminds me of the Hyundai Santa Cruz, which might be a bad sign.

Toilet Paper Unit? Goes with the TRD lineup?

Look I have been using car forums for a long time as well and I get what you are saying but some of those issues are pretty big.  4.6 and 5.4 Spark Plug issue I do think is overblown and mostly has to do with people over tightening the plugs.   I can tell you from first hand experience that I have posted about on here before with my friend that I have known since i was 2 bought a 2018 MKZ 2.0T.  He wanted an MKZ bad and liked my 2017 a lot so he went out and bought one and got coolant intrusion at 69k miles.  He was under on miles but was 1 month past warranty when it happened.  He was extremely upset this happened and was told he would need a new engine and Lincoln was not willing to help out at all and quoted him 10k for a new engine.  The dealership tried to get some kind of help from Lincoln corporate too but they refused to help at all period.  Guess what he will never own a Ford or Lincoln again.  When I posted about this on a few other places I got the typical nasty responses of "he should have done better research" or "Lincoln honored their warranty and he was past it sucks for him tell him to do better or buy the extended warranty".  It's not a good look or great customer service.  I am not even saying they should have given him a new engine they could have at least covered some costs though.  For instance my 2013 MKZ Hybrid started to develop rust on the inside of the door Lincoln covered over half the cost to get the front doors repainted I had to pay I think 1500 total which wasn't horrible.  Still hated the idea of a fairly new car having to have its front doors painted but wasn't the end of the world since i was past the warranty.  My friend even said if they were willing to just cover a little to help him out it would have been different but the fact that they flat out said no soured him.  A car shouldn't need a new engine at 69k miles period.   I have had multiple Ford products too and all of them have been pretty reliable.   99 Sable 3.0 Duratec 140k miles no issues 04 LS V6 3.0 Duratec 100k miles nothing major had to replace the transmission computer because it was having weird shifting issues, shop wanted to replace the whole transmission but figured out it was the computer itself. 08 Focus 2.0 Duratec, only had this car a few months after I lost my LS in an accident but did it's job.  AC compressor went out but other than that was fine 13 MKZ 2.0 Hybrid, 80k miles no issues 17 MKZ 3.0TT (current) at 72k miles now no issues at all 04 Aviator 4.6 V8 (current) at 172k miles, I have done a lot of work myself.  I did have to have the timing chain guides replaced at 160k miles and replaced the plastic ones with metal ones.  I also did the body mounts.  This is an older vehicle and a beater so I know it will have issues but for the most part has been reliable and has not let me down.   I consider myself lucky I have had all good Ford Lincoln and Mercury products none have left me stranded ever.  But I am a little jaded about what happened with my friend and how I was told over and over again the 2.0 Coolant intrusion issue isn't as big of a deal as it is and how "he should have done better"