They care enough to now charge extra for it....so there's always that. 

A body-on-frame Defender sounds good.

Yeah, it sounds cheesy. 

The previous generation's styling was near-perfect especially at the rear.

The endless "we need to reboot" approach is obnoxious.   They actually have a great thing going right now, but as usual, just as they start gaining momentum, Ford changes plans and leaves it out to dry for a while.   At least they're showing investment in Nautilus with the timely refresh (sadly, only a benefit because it's produced in China....if it were here, it'd probably have soldiered on unchanged for 5 years before a new chrome strip was added for another 3 years before a redesign).   It'll also be good if/when they announce Corsair returning with a refresh.  My guess is they'd have announced it returning sooner after they dropped it from Louisville, but were waiting on approval to import it before they made the announcement.  Wouldn't be a point of announcing it only to be declined and have to backtrack.   That said, it'd be nice to see them maintain the current lineup and actually grow the lineup with the Bronco model and UEV, instead of replacing things.

Huh?   Right on their site, the Reserve model shows it.....       And this shows all three models with it:  

I'm still skeptical on sales volumes for these products.  I think you could easily fit at least 3 products there - Fathom, "Escape EV", and "Corsair EV" without some sort of expansion.   That said, we're also basing that on existing processes......so maybe the "giga" approach allows for more production (to your point with Fremont), or less up front as Ford ramps things up??

Well, when you drop one of your least expensive products (Escape), and its remaining inventory dwindles, naturally ATPs will go up....

Haha, sounds like GM's specialty trim names!   Nothing gets buyers more excited than the ZRSS-1ZL-71 package!       Agree about brighter, non-grayscale colors.

Jaguar Land Rover’s US Production Plan With Stellantis   Jaguar Land Rover chief financial officer Richard Molyneux told investors that the company signed an exploratory memorandum with Stellantis in May to explore “complementary capabilities” in US product and technology development. He said this framework is expected to include Defender-branded models built at Stellantis plants in the United States, with a specific manufacturing agreement targeted around the end of this year.   Molyneux described the North American push as “new vehicles, new segments” under the Defender badge, aimed squarely at US customers, and pointed to volume limits as the reason not to just localize the existing Defender. JLR sells roughly 30,000 Defenders a year in America and he argued it “can never localize efficiently at 30,000 units, or even at 50,000 units,” which is why Stellantis-built products are on the table instead of copying the current SUV. Those future US Defenders are widely expected to use a Stellantis truck or SUV platform, likely related to the Jeep Wrangler, rather than JLR’s own EMA architecture. Inside JLR, EMA’s next job is the upcoming Range Rover GT, which has been unveiled on that platform but is still running through final validation testing in the United Kingdom ahead of a full launch later this year.