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It’s clear that Ford is happy with Ranger financials because they aren’t adding options and configurations or cutting prices. It’s never just Ranger - it’s MAP in total.

Pretty good numbers overall, thought perhaps a few not so good ones. Seems like maybe Bronco is stabilizing. ill have to get to my charts next week when I’m back home from traveling.

Make that two weeks.

Here are some quick AI generated Lincoln broncos I did for a similar post on 6g. I’d love to see it, but don’t think it would happen.

2,300-Mile 1978 Mercury Grand Marquis Two-Door Hardtop for sale on BaT Auctions - ending September 6 (Lot #161,582) | Bring a Trailer

It seems like c2 is the first Ford platform in a while that cared about quality/reliability. If it's a lot of proven carry over parts from c1, that explains why it hasn't been a total disaster.

This thread got me thinking about that book again. It is good, a fascinating look at a dysfunctional company in a dysfuctional industry, at least at the time. Each of the 'Big 3' was in their own unique bad situation, brought to a head by the financial crisis. I have a little different perspective on the Mulally years these days. No question he was the right man for the Ford CEO postion at the time (Bill Ford certainly was not, but at least he knew that) and his common sense pragmatic approach was spot-on. However, you can't help but notice after he left Ford the company went back to a lot of its old bad habits. I often wondered if Fields and some other executives were just waiting Mulally out, figuring after he was gone and Ford was solid financially they could go back to 'business as usual'. Boeing's recent troubles also come to mind, and while a lot of what Mulally did there got Boeing out of their post 9/11 crisis but now they seem to be in a far worse crisis and some are saying the roots of many of the issues Boeing is currently facing are the results of some of Mulally's policies not being properly managed, notably relying on subcontractors. Seems to me while you would be hard-pressed to find fault in Mulally's performance both at Boeing and Ford in both cases things eventually went bad after he left. Of course you can't blame Mulally for what idiots may have done after he left, but it is ironic that neither Boeing or Ford found people to 'carry the torch' after he was gone.

Nobody but us even knows about this patent and in 2 months nobody will even remember it.

One dealership I was at had a few and a couple new Explorers. The place my wife got her Bronco Sport had one new Ranger in the show room and no explorers that I could see.

Sold for $47,500 on 9/25/18

Sold for $27,000 on 6/26/24

No Reserve: 153-Mile 1978 Mercury Grand Marquis Sedan for sale on BaT Auctions - ending July 2 (Lot #152,984) | Bring a Trailer

Sold for $40,000 on 7/2/24

FWIW - we ended up finding a Timberline locally although I would have rather ordered one through my usual dealer. Wife didn't want to wait. Anyway, wow this Expedition is the nicest rig I've ever had. Ride, comfort, room, and power. The engine tune is awesome. MPG's are impressive as well given what it is. Well done Ford, well done.

The only way I can see a smaller Lincoln is if it is electric.

Whoever thought this was a good idea should be fired. There is no circumstance where I want this in my vehicle, unless they’re going to give the vehicle to me for free.

I don't either, especially considering the mach-e does a halfway decent job at achieving Ford's goal of making aspirational EVs that are differentiated.