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For reference, (while acknowledging this is a report from last year), that ATP for the entire brand of $36,590.00 is below the starting price of Lincoln's smallest/base model - Corsair, which currently starts at $39,485.00.

Buick Is GM’s Budget Brand Now, Not Chevy Average Buick Sells for Less Than the Average Chevrolet I'm guessing this partly due to how much the Silverado sells for and Buick not selling a truck.

Yea, Lincoln's future in the U.S. seems uncertain despite the sales growth in 2024 from a low point the year before. The big shot at Lincoln, some lady named Dianne, is clueless

The cheapest Buick starts at $23,700 (Envista). That is a lower price than the cheapest Ford badged product at $23,920 (Maverick). How does Buick compete with Lincoln? Heavy Trucks, though not in great volume, allow Ford to monetize F-Series, Transit, and E-Series as buyers of the Heavy Trucks will also stay in the Ford globe.

Lincoln year-to-date sales are trailing Buick 93,159 to 137,235. I think that is significant because it seems Lincoln competes with Buick/Infinity/Volvo more than it does with Mercedes/BMW/Audi/Cadillac/Lexus currently. Heavy truck (F-650 and 750) and stripped chassis sales are at 'why bother' levels, but the E series is still showing amazing resilience. Maybe it's possible Ford could update the E series with a Transit style cab on the existing chassis?

6:57 on a wet track is pretty impressive. Looking forward to more

Lies, damn lies and statistics.

Lots of affordable EV models being introduced combined with Euro 7 and EU 2023/851 emissions standards taking effect. Biker16 has a good explanation above

Lincoln is no better than Ford and doesn't sell because of price! But seriously Buick does have some very nice upper-mid crossovers and is doing well in quality. I am hopeful Ford will once again make Lincoln a contender in the high-end market, but for now they are what Mercury was- some nicely trimmed Fords. Lincoln also needs their own dealers, these days they are typically pushed off to the corner of some Ford showroom.

I’m not sure how much of an improvement or upgrade would result. No doubt E-Series cab is ancient, but IMO the worst features are in large part due to chassis and having engine pushed back so far. Upgrading to Transit-style cab would not accomplish much for me if the engine doghouse is still so wide and back. And if Ford can move engine forward and make doghouse narrower, they should do it anyway even with existing E-Series cab. One of the reasons I don’t like Transit is that seats are closer together than on my E-350, so if engine remained as at present relative to front axle, there would be no room to squeeze between seats and doghouse. I was hoping the 2026 E-Series would be revised similar to Chevy Express for improved cab space and access, but it is starting to look like it’s not happening this year; if ever.

I wanted to keep my opinion out of this, but this is what I see happening. 2022-2024 EU EV targets increased from 10% (2021) to 15% (2024) 2025 EU EV target increases from 15% (2024) to 24% (2025), a 9% jump in one year. In 2024, Legacy automakers will meet the CO2 Standards with their mix of EVs, PHEVs, and HEVs. Due to the regulatory environment, OEMs are focused on selling profitable, higher-margin EVs. In 2025, OEMs will only be able to meet the EU standard with drastically increasing EV sales. This will force OEMs to offer More affordable EVs, like the Puma-E, and lower the price of Existing EVs like the ID.4, ID.3, Capri, Etc. The OEMs hope that the lower costs for batteries and other components will allow lower prices without destroying margins. VW for example, is planning the launch of the low-cost MEB platform ( Id.2 Hatch and CUV) in 2025 and a major refresh of MEB vehicles in 2026. VW will also open its largest battery plant in 2025. IMO, Ford is hedging in Europe with the VW platform and non-optimized ICE-based EV platforms until the Low-cost EV Platform is ready.

Internally, Ford is getting really nervous about spending so much on Blue Oval City and Battery plants. The size and production capacity is massive…….all while Lightning production was paused because inventory is too high…..

There are others as well, particularly in Europe. Mercedes shows 60 kW charge speed in specs. As I mentioned before, when PHEVs are designed with larger batteries for much longer EV-only driving range (up to 93 miles), it starts to make more sense that they will not be charged only at home. Additionally, newer battery technologies claim charging speed capabilities up to 4C (IIRC), so larger-battery PHEV with over 30 kWh in some cases can certainly benefit from fast charging. Below covers PHEVs with extraordinarily long electric range. I don’t question the technology at all, just the financial benefit. If PHEVs are to help transition from ICE to BEV, it makes sense their battery size and EV range will gradually increase. For now their price is what I would consider unaffordable for mass adoption. https://www.topgear.com/car-news/list/these-are-top-12-hybrids-order-electric-range

GLWS

The new Acura "Infiniti Edition" ...coming soon to an Auto Mall near you.

It's bold with how shitty it is. There seems to be a small, but lucrative market of wealthy one percenters who almost seem to get off on buying ugly things. Terrible looking clothing, ugly cars trying to be futuristic, a house that looks like a cube trying to eat other cubes and so on, and so on. Perhaps they're trying to appeal to that audience.

There are a couple meme pages covering that car on various social media too I gave my nephew a hard time when he got one to replace his first car (he which crashed like a dumbass)