The fair thing about Mercury, from where I stand, is that it has a different uphill battle than its competitors.
Buick? Staid.
Lincoln? Right now, still a geezer's car.
Mitsubishi? Heh, us young folks went that route a while ago and learned what crap cars they build.
Mercury, though... ah Mercury isn't labeled as anything. Mercury is, well, a Mercury. It's basically nothing but an upscale Ford and doesn't say much of anything except for being a piece of transportation that is slightly different than the crowd.
So, with that said, Mercury actually can turn heads.
What I'm wondering is what kind of turnover Mercury has in finding new buyers. Repeat customers, conquest sales and the like.
Anyone know?