Anthony Posted February 6, 2007 Share Posted February 6, 2007 http://www.msnbc.msn.com/id/17003763/ Holy Crap! Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted February 6, 2007 Share Posted February 6, 2007 (edited) Holy SHIT! Crazy! Wonder if this will do anything to help sales! Edited February 6, 2007 by silvrsvt Quote Link to comment Share on other sites More sharing options...
bolita Posted February 6, 2007 Share Posted February 6, 2007 Holy SHIT! LOL Is a nameplate that important? I will be really surprised if sales take off due to a name change... On another note, this also marks a departure from the "F" names, right? Quote Link to comment Share on other sites More sharing options...
Anthony Posted February 6, 2007 Author Share Posted February 6, 2007 (edited) Is a nameplate that important? I will be really surprised if sales take off due to a name change... On another note, this also marks a departure from the "F" names, right? It is somewhat important....Ford admits they goofed without saying they goofed. Also, does this do anything for the oft-repeated statement: "The Five Hundred is not a replacement for the Taurus." Edited February 6, 2007 by Intrepidatious Quote Link to comment Share on other sites More sharing options...
Watchdevil Posted February 6, 2007 Share Posted February 6, 2007 Holy SHIT! LOL Damn.. Mulally did it... He really did it.... Now all they gotta do is ship those same old Taurus nameplates FedEx to the assembly line... The next rename? The Focus becomes the Pinto... Okay damn it.. bring back the Thunderbird already.... Well at least there is hope now the Lincolns will get their names back... Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted February 6, 2007 Share Posted February 6, 2007 Is a nameplate that important? I will be really surprised if sales take off due to a name change... On another note, this also marks a departure from the "F" names, right? Well it does have name recognition, and well this is a good test for Ford to see if they can fix a "damaged" nameplate...instead of just abandoning it like whats been the status quo for years in Detroit. Yes and its the first product to lose its F name Quote Link to comment Share on other sites More sharing options...
2005Explorer Posted February 6, 2007 Share Posted February 6, 2007 Wow! I have a feeling Mulally is directly behind this. Since the "classic" Taurus has been discontinued there is no reason not to use this name again. I wonder when this change is coming? I assume it will be with the updated model coming out this spring. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted February 6, 2007 Share Posted February 6, 2007 The next rename? The Focus becomes the Pinto... Nah call it the Escort...the 08 redesign has a hint of the 93-96 style Escort headlights now Quote Link to comment Share on other sites More sharing options...
Anthony Posted February 6, 2007 Author Share Posted February 6, 2007 (edited) I must ad: I like it...but Ford is going to get some short term flack for all its name juggling its been doing lately. Edited February 6, 2007 by Intrepidatious Quote Link to comment Share on other sites More sharing options...
Anthony Posted February 6, 2007 Author Share Posted February 6, 2007 Nah call it the Escort...the 08 redesign has a hint of the 93-96 style Escort headlights now I actually agree with that as well. I have fond memories of my old 'Scorts. Lots of good equity in that name as well. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted February 6, 2007 Share Posted February 6, 2007 Does the Freestyle become the Taurus Wagon? LOL Quote Link to comment Share on other sites More sharing options...
Watchdevil Posted February 6, 2007 Share Posted February 6, 2007 It is somewhat important....Ford admits they goofed without saying they goofed. Also, does this anything for the oft-repeated statement: "The Five Hundred is not a replacement for the Taurus." No the new Taurus is the replacement for the old Taurus and the last generation Passat... Okay so does the Montego name get canned for Sable now? It better not... I like Montego better... Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted February 6, 2007 Share Posted February 6, 2007 I actually agree with that as well. I have fond memories of my old 'Scorts. Lots of good equity in that name as well. I do too my Family had 5 of them from 1982 till 1992...the 86 Escort GT we had and the 92 LX where Awesome, with both seeing well over 100K trouble free miles on them. The GT was still on the road in 1998 with over 200K after the 3-4 owner...LOL Quote Link to comment Share on other sites More sharing options...
Anthony Posted February 6, 2007 Author Share Posted February 6, 2007 (edited) I do too my Family had 5 of them from 1982 till 1992...the 86 Escort GT we had and the 92 LX where Awesome, with both seeing well over 100K trouble free miles on them. The GT was still on the road in 1998 with over 200K after the 3-4 owner...LOL I had an 86 GT as well. Red...it was my little pocket rocket (well, I was young...it seemed like a rocket) Also had a 91 Escort (1st year of that gen). Still going strong (albeit with new owners) with well over 200K miles. Edited February 6, 2007 by Intrepidatious Quote Link to comment Share on other sites More sharing options...
Watchdevil Posted February 6, 2007 Share Posted February 6, 2007 Nah call it the Escort...the 08 redesign has a hint of the 93-96 style Escort headlights now Okay now that will work because it looks more like an Escort anyway.. And it will free up the Focus name so Mulally can get the real Focus ST and Cabrio here until they can be tooled up for the next generation to be built here. Quote Link to comment Share on other sites More sharing options...
Watchdevil Posted February 6, 2007 Share Posted February 6, 2007 Does the Freestyle become the Taurus Wagon? LOL I guess the Fairlane concept will be the new Windstar... Quote Link to comment Share on other sites More sharing options...
2005Explorer Posted February 6, 2007 Share Posted February 6, 2007 No the new Taurus is the replacement for the old Taurus and the last generation Passat... Okay so does the Montego name get canned for Sable now? It better not... I like Montego better... I am guessing Montego will stay. Montego is a good name and has some history with Mercury. I bet sales of the Five Hundred will pick up just for the fact the name has been changed back to something people are familiar with. Taurus was a name that sort of got a bad reputation, but it does not carry a reputation like Bronco II or Pinto does. Many...many people have owned and had great luck with Taurus' over the years and they were always safe family cars. They were good cars, just not that exciting. When it comes to marketing cars however, people feel a lot safer buying a nameplate they have had experience with. I agree Lincoln should have stayed with names as well. Zephyr should have stayed Zephyr and the new MKS should have been the Continental. DUH Ford! Fix the MKS name BEFORE it comes out!!! Are you listening?!?! Quote Link to comment Share on other sites More sharing options...
Anthony Posted February 6, 2007 Author Share Posted February 6, 2007 So when is the Probe coming back? :happy feet: Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted February 6, 2007 Share Posted February 6, 2007 I had an 86 GT as well. Red...it was my little pocket rocket (well, I was young...it seemed like a rocket) Dude so was mine! LOL Well it was my dads and then became my first car to drive in High School I hated the paint...oxidized so easy... drop me a PM and I'll see if I can find my scanned in photos of it getting built at the Edison plant in NJ...my old man worked there and took pictures of it travelling down the line Quote Link to comment Share on other sites More sharing options...
Anthony Posted February 6, 2007 Author Share Posted February 6, 2007 I bet sales of the Five Hundred will pick up just for the fact the name has been changed back to something people are familiar with. Taurus was a name that sort of got a bad reputation, but it does not carry a reputation like Bronco II or Pinto does. Many...many people have owned and had great luck with Taurus' over the years and they were always safe family cars. They were good cars, just not that exciting. When it comes to marketing cars however, people feel a lot safer buying a nameplate they have had experience with. I agree completely. Quote Link to comment Share on other sites More sharing options...
Anthony Posted February 6, 2007 Author Share Posted February 6, 2007 I hated the paint...oxidized so easy... LOL!!! The WORST!! Every time I waxed that car I had to throw out the rag because it turned red. Did yours get rust up on the A-pillars? That was the reason I eventually had to get rid of it. Great little car though. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted February 6, 2007 Share Posted February 6, 2007 LOL!!! The WORST!! Every time I waxed that car I had to throw out the rag because it turned red. Did yours get rust up on the A-pillars? That was the reason I eventually had to get rid of it. Great little car though. Nope, but the rear wheel wells rusted like a bitch! I accidently put a screw driver though it one day, and the car had extra undercoating to boot! Quote Link to comment Share on other sites More sharing options...
sranger Posted February 6, 2007 Share Posted February 6, 2007 Wow, I do not know if it is good or bad, but it it a BOLD move It makes sense, the Tarus was always a FWD car. Maybe this will clear the way for a rear drive 500??? Quote Link to comment Share on other sites More sharing options...
Hugh Posted February 6, 2007 Share Posted February 6, 2007 I am glad if this is true, that there is a departure of the 'F' names for the sake of 'F' names. I personally like Five Hundred but perhaps Taurus will work. Whether the public will remember that the Taurus was a good car remains to be seen. That is where marketing has to come in. Just don't call the Montego a Sable because that name is from a filthy rodent There has been a suggestion that the C170 Focus be called a Escort and sell (limited numbers I imagine) the C1 ST and Cabrio until C2 gets online is a great idea. I don't agree with getting rid of the Focus name though. My personnal experiences with escorts sucked and foci were great. That's MHO of course. Back to topic; whatever works. If you can get customers back, do it. What did the original Taurus sell on? Space, Safety, Mileage(?) what else? Quote Link to comment Share on other sites More sharing options...
inteller Posted February 6, 2007 Share Posted February 6, 2007 (edited) congrats Ford, YOU FAILED IT! Sticking a good name on a turd does one thing, it ruins the good name. Does the 500 look like a Taurus to you? NO! There better be a MAJOR overhaul of this turd to make it worthy of the Taurus name. They better take bits and pieces from the S60R to make a Taurus SHO. Otherwise this is like taking your prized pit bull, cutting its balls off, and putting it in a petting zoo. Hey while we're at it, lets take the Fusion and call it a Probe! And you know the Fairmont was a great name, lets stick it on the next Mustang. Edited February 6, 2007 by inteller Quote Link to comment Share on other sites More sharing options...
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