GreyPony Posted December 22, 2007 Share Posted December 22, 2007 Hypothetically speaking, if Chrysler were to go under, would it be a good idea for Ford to pick up the Jeep line? From Kaiser to AMC and Renault then to Chrysler then Daimler now Cerberbus, it has survived all this time, shall Ford take it next? Jeep has one of the most recognized names in the off road world. Or is there some kind of "Mummy's Curse" for every company that owned it? What do you think? Quote Link to comment Share on other sites More sharing options...
AlRozzi Posted December 22, 2007 Share Posted December 22, 2007 Or is there some kind of "Mummy's Curse" for every company that owned it? What do you think? I'm glad you thought of that because I've thought the same thing for years. Nash/Fraiser/Willys were cursed. I believe it and I would hope Ford stays away from Jeep- if it came to that. Besides, Ford has Troller now, which is probably a better offroader than the Jeep, so let's hope Jeep fades away and Ford succeeds with Troller. Quote Link to comment Share on other sites More sharing options...
P71_CrownVic Posted December 22, 2007 Share Posted December 22, 2007 Hypothetically speaking, if Chrysler were to go under, would it be a good idea for Ford to pick up the Jeep line? From Kaiser to AMC and Renault then to Chrysler then Daimler now Cerberbus, it has survived all this time, shall Ford take it next? Jeep has one of the most recognized names in the off road world. Or is there some kind of "Mummy's Curse" for every company that owned it? What do you think? Ford has plenty of other places that it NEEDS to spend cash within it's own brands. Buying Jeep would be a mistake. But, if the 3.0 diesel were to make the jump too... Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted December 22, 2007 Share Posted December 22, 2007 As for the curse of Jeep, Ford might be immune since they built Jeeps in WW2 :P But i agree...Ford doesn't need Jeep.. Quote Link to comment Share on other sites More sharing options...
JasonM Posted December 22, 2007 Share Posted December 22, 2007 run as far away from it as possible Quote Link to comment Share on other sites More sharing options...
TStag Posted December 22, 2007 Share Posted December 22, 2007 (edited) Ford will stay away I think Alan Mullaly seems a 1 brand fits all kind of a guy to be honest. I think he'd actually like to sell Volvo once he's made it profitable and close Mercury. So why would he want to add Chrysler and all it's woes? In addition once Land Rover's gone there won't be anyone to platform share with at Jeep and all the environmental issues will return, but this time Jeep will have lower margins to work with.... Edited December 22, 2007 by TStag Quote Link to comment Share on other sites More sharing options...
snooter Posted December 22, 2007 Share Posted December 22, 2007 buy the challenger brand and rename it mustang...buy dodge ram and rename it F150..seriously one less car manufacturer would be good news for ford Quote Link to comment Share on other sites More sharing options...
Furious1Auto Posted December 22, 2007 Share Posted December 22, 2007 Ford has plenty of other places that it NEEDS to spend cash within it's own brands. Buying Jeep would be a mistake. I agree, they would just wind up in a bidding war and lose their cash slated for the turn around. Quote Link to comment Share on other sites More sharing options...
waymondospiff Posted December 22, 2007 Share Posted December 22, 2007 Jeep is often seen as the "crown jewel" of Chrysler...I'm not sure why, but it is. However, if increased environmental quotas & standards are going to be added, of what value is an SUV-only brand? Not much, I'd say. Scott Quote Link to comment Share on other sites More sharing options...
TStag Posted December 22, 2007 Share Posted December 22, 2007 Jeep is often seen as the "crown jewel" of Chrysler...I'm not sure why, but it is. However, if increased environmental quotas & standards are going to be added, of what value is an SUV-only brand? Not much, I'd say. Scott Depends on the brand and how much that brand can charge... Quote Link to comment Share on other sites More sharing options...
kevinb120 Posted December 22, 2007 Share Posted December 22, 2007 As for the curse of Jeep, Ford might be immune since they built Jeeps in WW2 :P But i agree...Ford doesn't need Jeep.. The Jeep was replaced by the Ford M151 'mutt' in the 1960's Quote Link to comment Share on other sites More sharing options...
2005Explorer Posted December 22, 2007 Share Posted December 22, 2007 Ford doesn't need anything Chrysler has. I suppose the mini-vans would be a nice addition, but other then that, I say run far away as well. Jeep seems like a bad curse. Everyone who has owned them ended up going broke or being sold out. Actually loosing one major auto manufacturer would probably be good for Ford as I assume many of the current customers would choose to stay domestic and take their business to Ford or GM. Quote Link to comment Share on other sites More sharing options...
suv_guy_19 Posted December 22, 2007 Share Posted December 22, 2007 Depends on the brand and how much that brand can charge... As well as the huge costs of re engineering the models of the said company..... Quote Link to comment Share on other sites More sharing options...
Roadrunner Posted December 23, 2007 Share Posted December 23, 2007 It would be sad if a foreign company bought Jeep, and I'm certain GM will pass on it. Jeep has a hell of a lot of brand cache' - almost iconic like Mustang. Quote Link to comment Share on other sites More sharing options...
macattak1 Posted December 23, 2007 Share Posted December 23, 2007 Hypothetically speaking, if Chrysler were to go under, would it be a good idea for Ford to pick up the Jeep line? From Kaiser to AMC and Renault then to Chrysler then Daimler now Cerberbus, it has survived all this time, shall Ford take it next? Jeep has one of the most recognized names in the off road world. Or is there some kind of "Mummy's Curse" for every company that owned it? What do you think? Why buy Jeep? I mean, if Jeep were really all that it should be which is about 1/2 of what it currently is maybe. Jeep has 6 models for 2008 but probably should only have about 3. Wrangler, Liberty, and Cherokee. But they have added all that extra junk and I would not pay for it. Really, at most I would want to pay for would be Wrangler and Cherokee. They sell, have a long history, and people like them. So whats that worth? $500 million? Sure, I'd pay something low like that to have the Jeep name. And the first thing I would not do is go out and add 4 more models to the Jeep line. The Jeep line should be simple. 1/2 of it right now is just dead weight. Peace and Blessings Quote Link to comment Share on other sites More sharing options...
RangerM Posted December 23, 2007 Share Posted December 23, 2007 (edited) Hypothetically speaking, if Chrysler were to go under, would it be a good idea for Ford to pick up the Jeep line? From Kaiser to AMC and Renault then to Chrysler then Daimler now Cerberbus, it has survived all this time, shall Ford take it next? Jeep has one of the most recognized names in the off road world. Or is there some kind of "Mummy's Curse" for every company that owned it? What do you think? If Chrysler were to go under, Ford should quickly contact the people at Cummins, to inquire about using their diesel engines. Edited December 23, 2007 by RangerM Quote Link to comment Share on other sites More sharing options...
Traveler Posted December 23, 2007 Share Posted December 23, 2007 A. I don't think Jeep should go away. B. I don't think Jeep should go foreign. C. I don't think GM would be interested in Jeep with Hummer in their corner. To me, it would seem like a good idea for Ford to make a pitch for Jeep if Chrysler cannot maintain it. Not likely to happen, but a name like Jeep and vehicles like Wrangler and Grand Cherokee should be under domestic control. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted December 23, 2007 Share Posted December 23, 2007 If Chrysler were to go under, Ford should quickly contact the people at Cummins, to inquire about using their diesel engines. Nope Ford is already doing their own in house Diesel engine... Quote Link to comment Share on other sites More sharing options...
RangerM Posted December 23, 2007 Share Posted December 23, 2007 Nope Ford is already doing their own in house Diesel engine... Only one, or many? Quote Link to comment Share on other sites More sharing options...
suv_guy_19 Posted December 23, 2007 Share Posted December 23, 2007 Only one, or many? 2 for sure... Quote Link to comment Share on other sites More sharing options...
RangerM Posted December 23, 2007 Share Posted December 23, 2007 2 for sure... I've heard of the 4.4. What is the other? Quote Link to comment Share on other sites More sharing options...
suv_guy_19 Posted December 23, 2007 Share Posted December 23, 2007 I've heard of the 4.4. What is the other? 6.7....I shouldn't say for sure, its just the things we hear from people such as Blue II Quote Link to comment Share on other sites More sharing options...
macattak1 Posted December 23, 2007 Share Posted December 23, 2007 Nope Ford is already doing their own in house Diesel engine... Ford already uses Cummins. I would say that if that contract becomes available, which it probably does in 2011 or so anyway, it would be wise of Ford to pick it up. Peace and Blessings Quote Link to comment Share on other sites More sharing options...
rmc523 Posted December 23, 2007 Share Posted December 23, 2007 Jeep is often seen as the "crown jewel" of Chrysler...I'm not sure why, but it is. However, if increased environmental quotas & standards are going to be added, of what value is an SUV-only brand? Not much, I'd say. Scott I agree. Ford is already unloading LR, which is a (currently) profitable luxury SUV-only brand, b/c of lack of future investment funds (along w/ other reasons). Also as you mentioned, the new environmental regulations could limit what companies like Jeep and LR will be able to do, so I'm not sure buying Jeep would be a good thing for Ford. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted December 23, 2007 Share Posted December 23, 2007 Ford already uses Cummins. I would say that if that contract becomes available, which it probably does in 2011 or so anyway, it would be wise of Ford to pick it up. Peace and Blessings What do they use Cummins for right now? Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.