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Harley Lover

Ram Dakota Mid Size Truck Canceled

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One less future competitor:

Ram has been working on a new midsize pickup truck for a while, which was expected to revive the Dakota name. But now we have bad news, since it’s being reported that plans for a new Ram Dakota have been canceled.

 

https://www.thetorquereport.com/ram/new-ram-dakota-is-dead/

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1 hour ago, Harley Lover said:

One less future competitor:

Quote

Ram has been working on a new midsize pickup truck for a while, which was expected to revive the Dakota name. But now we have bad news, since it’s being reported that plans for a new Ram Dakota have been canceled.

https://www.thetorquereport.com/ram/new-ram-dakota-is-dead/

 

It would compete directly with Jeep Gladiator on the Stellantis sales lot...

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48 minutes ago, twintornados said:

 

It would compete directly with Jeep Gladiator on the Stellantis sales lot...


I am surprised they cancelled this.  I personally don’t consider the Gladiator and the Dakota to be the same type of vehicle, other than having a bed, so I don’t feel they would have competed directly.  I wonder if Stellantis didn’t have the money to invest in it, because of redirecting to electric projects. 

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Stellantis would rather sell rebadged Chinese trucks than spend money on developing its own truck. This is a bad omen for the rest of the ancient FCA line up that doesn't have a Jeep badge on it.

 

https://www.motortrend.com/news/peugeot-landtrek-pickup-truck-chinese-cheap/

 

1024px-Changan_Hunter_1.9_CRDi_Luxury_20

 

PEUGEOT-Landtrek-6745_6.jpg

Edited by bzcat

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5 hours ago, twintornados said:

 

It would compete directly with Jeep Gladiator on the Stellantis sales lot...

 

I disagree.  The Gladiator plays more with a niche audience that want the more off-roady truck.....or just plain Jeep truck.

 

A Dakota would cater more to the Tacoma/Ranger crowd.

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I thought a more conventional truck like the Dakota would sell in larger numbers than the Gladiator, and sell to contractors. I see a great missed opportunity here.

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I think under FCA, the calculation was that Dakota could be sold outside North America as a Fiat. Obviously the US is still going to be the main market but FCA probably saw it as a potential growth option in places like South America where Fiat doesn't have a true pickup truck like Ford, Chevy, Toyota, or VW. Or Middle East where midsize pickup sales are reasonably brisk and both Ram and Fiat have presence. 

 

Under Stellantis, the math is different. They already made their investment with Chang'an to produce Landtrek in China so they are stuck with that truck which just started production. It's going to be cheaper for them to slap a Fiat or Ram grille on Landtrek for sale in Mexico or Brazil or Middle East. And without those ancillary markets, maybe the math on Dakata is not as good and it's safer to just stick with Gladiator for now. 

 

 

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