goblue93 Posted October 17, 2006 Share Posted October 17, 2006 I thought we were supposed to pronounce the Lincoln lineup with Mark instead of MK. Has anyone else seen the new MKZ commercial where they call it an MKZ and not a Mark Z? Now I'm completely confused. Quote Link to comment Share on other sites More sharing options...
range Posted October 17, 2006 Share Posted October 17, 2006 I thought we were supposed to pronounce the Lincoln lineup with Mark instead of MK. Has anyone else seen the new MKZ commercial where they call it an MKZ and not a Mark Z? Now I'm completely confused. Dealers wanted to call it only M-K, not Mark, so thats what was agreed to. Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted October 17, 2006 Share Posted October 17, 2006 Except the Mark LT. You still pronounce that. Boy do I wish Ford would get the "Mark" out of that name. But "MKT" is just silly. "LT" is out, as that's a Chevy trim level. Quote Link to comment Share on other sites More sharing options...
goblue93 Posted October 17, 2006 Author Share Posted October 17, 2006 Dealers wanted to call it only M-K, not Mark, so thats what was agreed to. Shouldn't they have figured this out before they had any press releases telling people how to pronounce the names of the cars? This seems like the kind of jumbled mismanagement we have come to expect. Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted October 17, 2006 Share Posted October 17, 2006 This seems like the kind of jumbled mismanagement we have come to expect. Yes, it does. At least it's just about name pronunciation. Unlike Martens rather public statement last year that no product development jobs were at risk only a few months before product development people had their positions terminated. Quote Link to comment Share on other sites More sharing options...
sparks will fly Posted October 17, 2006 Share Posted October 17, 2006 Shouldn't they have figured this out before they had any press releases telling people how to pronounce the names of the cars? This seems like the kind of jumbled mismanagement we have come to expect. Mark was going to Mark's head so Allen decided to change it to M-K. Quote Link to comment Share on other sites More sharing options...
robertlane Posted October 17, 2006 Share Posted October 17, 2006 I saw that commercial and had to dig up the PR new release - again. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted October 17, 2006 Share Posted October 17, 2006 Except the Mark LT. You still pronounce that. Boy do I wish Ford would get the "Mark" out of that name. But "MKT" is just silly. An MKT is a mobile Field Kitchen towed behind a Truck in Army speak! :P Quote Link to comment Share on other sites More sharing options...
Edgey Posted October 17, 2006 Share Posted October 17, 2006 I so badly want to call it "Mark" because Emm Kay Blaah is very clumbsy. I don't think Ford could have picked and more phonemically challenged nomenclature. Quote Link to comment Share on other sites More sharing options...
Watchdevil Posted October 17, 2006 Share Posted October 17, 2006 I so badly want to call it "Mark" because Emm Kay Blaah is very clumbsy. I don't think Ford could have picked and more phonemically challenged nomenclature. Paint them all pink and we could just call them Mary Kay... Please dear God make Lincoln go back to real names. Even Bob Lutz hates his Cadillacs having alpha letter names... Watch it now... The Zephyr sales are gonna plummet with the new MKZ name... Quote Link to comment Share on other sites More sharing options...
igor Posted October 17, 2006 Share Posted October 17, 2006 I agree ... Mark BALH worked ... it was a decent naming scheme .. EM KAY BLAH is stupid .. my hope is they realize their mistake and rename theor vehicles MarkX MarkZ etc. Igor Quote Link to comment Share on other sites More sharing options...
SysEng Posted October 17, 2006 Share Posted October 17, 2006 An MKT is a mobile Field Kitchen towed behind a Truck in Army speak! :P Good one. Fits well with these MKx cars that look like a takeoff from the Chrysler Pacifica. Why anyone would bother, I don't know. Pacifica doesn't exactly light up the horizon. Why one with a Lincoln badge should be any different ... :shrug: who knows. If the Lincoln LS didn't set the world on fire, and that was a decent car, what makes you think the MKx cars will? Anybody actually think most customers can tell the difference? Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted October 17, 2006 Share Posted October 17, 2006 Watch it now... The Zephyr sales are gonna plummet with the new MKZ name... Because all those people who bought the Zep because they have fond memories of the last Lincoln Zep are going to stay away, right? Quote Link to comment Share on other sites More sharing options...
Watchdevil Posted October 18, 2006 Share Posted October 18, 2006 Because all those people who bought the Zep because they have fond memories of the last Lincoln Zep are going to stay away, right? Old Lincoln Zephyr.... Old Mercury Zephyr.. Some may remember and some not.. Doesn't matter because the name Zephyr just by itself is more interesting and memorable and instantly conjures up an association to an object rather than trying to remember a bunch of meaningless alpha-mumeric names.... If people were numbered instead of named do you think you would be able to associate their number with their face? Mention Lincoln MKZ to most people and they will either hav eto think hard which car that is or wont know at all... Quote Link to comment Share on other sites More sharing options...
Edgey Posted October 18, 2006 Share Posted October 18, 2006 (edited) Renaming the Zephyr gives Lincoln the opportunity to draw attention to the substantially newer model, even if it looks identical to the Zeph. Name confusion will only get people to think about the Lincoln for more than a few seconds, and that might be positive. I prefer alpha-numeric nomenclatures, especially for luxury brands which need to establish their 'ladder' to the top of the lineup. It unifies the brand which is VERY important in the premium luxury field. Right now, Lincoln is a hodge-podge of products and customers and it will take years to develop a strong brand equity. This is an important step in the process to get people to think of the brand and not just the individual car. Edited October 18, 2006 by Edgey Quote Link to comment Share on other sites More sharing options...
akirby Posted October 18, 2006 Share Posted October 18, 2006 Good one. Fits well with these MKx cars that look like a takeoff from the Chrysler Pacifica. Why anyone would bother, I don't know. Pacifica doesn't exactly light up the horizon. Why one with a Lincoln badge should be any different ... :shrug: who knows. If the Lincoln LS didn't set the world on fire, and that was a decent car, what makes you think the MKx cars will? Anybody actually think most customers can tell the difference? It looks very similar to the Lexus RX350 and they sell a TON of those. Or at least 100K or so. Regardless of the name, the MKX will sell quite well. Quote Link to comment Share on other sites More sharing options...
Watchdevil Posted October 18, 2006 Share Posted October 18, 2006 Renaming the Zephyr gives Lincoln the opportunity to draw attention to the substantially newer model, even if it looks identical to the Zeph. Name confusion will only get people to think about the Lincoln for more than a few seconds, and that might be positive. I prefer alpha-numeric nomenclatures, especially for luxury brands which need to establish their 'ladder' to the top of the lineup. It unifies the brand which is VERY important in the premium luxury field. Right now, Lincoln is a hodge-podge of products and customers and it will take years to develop a strong brand equity. This is an important step in the process to get people to think of the brand and not just the individual car. You didnt have to get people to think about what brand they were buying in the past... People knew a Continental was a Lincoln... People knew an Eldorado was a Cadillac... So why hasn't the Navigator switched to MKN? Thats because people know it by Navigator and they know it's a Lincoln... What if Ford went to alpha-numeric names for its Mustang just to get people to think Ford first? Doesn't make sense... Luxury brand or not... Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted October 18, 2006 Share Posted October 18, 2006 You didnt have to get people to think about what brand they were buying in the past.. Yeah, and you used to be able to smoke in grocery stores. Times change. Lincoln keeps the Navigator name because it's known. People know that name, even if they can't (and many can't) immediately connect it with Lincoln. Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted October 18, 2006 Share Posted October 18, 2006 (edited) You didnt have to get people to think about what brand they were buying in the past... People knew a Continental was a Lincoln... People knew an Eldorado was a Cadillac... So why hasn't the Navigator switched to MKN? Thats because people know it by Navigator and they know it's a Lincoln... What if Ford went to alpha-numeric names for its Mustang just to get people to think Ford first? Doesn't make sense... Luxury brand or not... It's simple. Caddy did it that way and Ford is pulling a "me too". This new name thing is just plain dumb. The Boston Herald put out an article about the Zephyr being replaced by the v8 MKS in Sept. It is the MKZ that replaces the Zephyr. Not only can't anyone remember the names or get the cars right, but now they created the impression that the Zephyr was a failure, and the Herald claimed that in their article too. Alpha numeric names didn't work for the Lincoln LS. Lincoln must copy Caddy who must copy the German names. Ford does have an alpha-numeric name. It's just spelled out "Five Hundred". And yes, you have to say "Ford" in front of it like you have to say the brand in front of any alpha numeric name. Zephyr, Continentail, and even Mark spelled out were rich traditional names, and as I said before Heritage is a great asset when used wisely, Mustang being the best example. Build something that looks new off of your tradition. The Germans have a tridition of naming cars off of letters and numbers, so they can get away with it. The Japanese started with nothing in the Luxury field ,so they could get away with copies of German alpha numeric names. I just want someone in America to stand up and not be ashamed to produce something that's American and not copy everything the foreign companies do. Edited October 18, 2006 by atomcat68 Quote Link to comment Share on other sites More sharing options...
zoom Posted October 18, 2006 Share Posted October 18, 2006 I thought we were supposed to pronounce the Lincoln lineup with Mark instead of MK. Has anyone else seen the new MKZ commercial where they call it an MKZ and not a Mark Z? Now I'm completely confused. Back in July ford decided to drop reference to Mark except on the Mark LT - http://tinyurl.com/zxpqg Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.