Ford patents in car advertisements

[joseodiaga4]

10 minutes ago, fordmantpw said:

 

But if another brand has done it, it's too late to patent it and you lose out.  That's the problem with waiting.  Personally, I don't see this as being a reasonable feature in the near future, but if it happens, guess who will be sitting pretty with the patent! 

 

Also, as @silvrsvt pointed out, not doing this isn't going to pay for big features.  There is likely a group of software engineers at Ford whose sole purpose is to come up with ideas like this to patent.  Their budget is miniscule compared to a vehicle development team's budget.

yeah you would lose it but then again, I think it is better to focus on reasonable or desirables features.

Also as I've said, It isn't going to pay for big features, but those software engineers can be doing something else.

But anyway, we shall see in the future how this ends.

 

9 minutes ago, silvrsvt said:

 

Because the vast majority of people have no idea how a business is actual run and operated. 

Well, I do, But as I've said we shall see

[fordmantpw]

23 minutes ago, joseodiaga4 said:

yeah you would lose it but then again, I think it is better to focus on reasonable or desirables features.

Also as I've said, It isn't going to pay for big features, but those software engineers can be doing something else.

But anyway, we shall see in the future how this ends.

 

The point of that group of software engineers is to come up with the "next big thing."  It may not be this, or the next thing, but maybe the cool thing they come up with after that is the next big thing.  It's called R&D, and Ford spends money in all different departments for R&D.  Software development is one of them.  It's not taking money away from desirable features, it's contributing to helping find those features.  My hunch is that things like parallel park assist and 360 degree camera views have come out of results from this (or a similar) R&D group.  If they didn't fund this group, maybe the 360 degree camera would have been 3-4 years later (just using it as an example).  

[joseodiaga4]

32 minutes ago, fordmantpw said:

 

The point of that group of software engineers is to come up with the "next big thing."  It may not be this, or the next thing, but maybe the cool thing they come up with after that is the next big thing.  It's called R&D, and Ford spends money in all different departments for R&D.  Software development is one of them.  It's not taking money away from desirable features, it's contributing to helping find those features.  My hunch is that things like parallel park assist and 360 degree camera views have come out of results from this (or a similar) R&D group.  If they didn't fund this group, maybe the 360 degree camera would have been 3-4 years later (just using it as an example).  

Last comment I promise it haha

 

I agree that the point should be to come

up this “next big thing” and the importance of R&D to achieve it but, I am going to use your example: the current 360-degree camera is getting old while other brands already offer a 3d view that seems to be more useful, why don't use the resources to improve the current software?

Take into account that this feature is actually pretty used I mean, each time you drive you use at least one of the cameras

[Joe771476]

On 9/3/2024 at 5:52 PM, mackinaw said:

Topic title, believe you mean patents, not parents.  

It says patents with a "t."

[akirby]

2 hours ago, Joe771476 said:

It says patents with a "t."

It was fixed already.

[Rick73]

5 hours ago, fordmantpw said:

The point of that group of software engineers is to come up with the "next big thing."  It may not be this, or the next thing, but maybe the cool thing they come up with after that is the next big thing.  It's called R&D, and Ford spends money in all different departments for R&D.  Software development is one of them. 

R&D can indeed lead to great advances, but the real issue here IMO is whether a patent application like this one can harm the Ford brand and therefore profits by hurting sales.  Even if Ford doesn’t intend to ever use it, as previously suggested, and only wants to limit others from doing it, damage can still be done.  People who get pissed don’t have to be right, and don’t have to care how Ford does internal accounting, they just have to stop buying vehicles at same rate.  Let’s hope there is independent management oversight that evaluates for potential to do harm.  I personally believe some patent applications can cause problems, particularly if it makes a business appear too greedy, uncaring, or whatever.

[tbone]

Whoever thought this was a good idea should be fired. There is no circumstance where I want this in my vehicle, unless they’re going to give the vehicle to me for free. 

[silvrsvt]

8 hours ago, Rick73 said:

R&D can indeed lead to great advances, but the real issue here IMO is whether a patent application like this one can harm the Ford brand and therefore profits by hurting sales.  Even if Ford doesn’t intend to ever use it, as previously suggested, and only wants to limit others from doing it, damage can still be done.  People who get pissed don’t have to be right, and don’t have to care how Ford does internal accounting, they just have to stop buying vehicles at same rate.  Let’s hope there is independent management oversight that evaluates for potential to do harm.  I personally believe some patent applications can cause problems, particularly if it makes a business appear too greedy, uncaring, or whatever.

 

And your overthinking the impact of this-the vast majority of people don't care or don't know.

 

I'll put this way to make it a bit more understandable for you-you have a very small group of people who are very active on the internet/social media saying they want something, a company does it and the product tanks-because they thought that vocal group of people was the majority of its users/buyers.

I've seen this play out many times over the past five years or so...

 

[akirby]

Nobody but us even knows about this patent and in 2 months nobody will even remember it.

[mackinaw]

3 hours ago, akirby said:

Nobody but us even knows about this patent and in 2 months nobody will even remember it.

 

Make that two weeks.