I think they did the chart that way to make it look ambiguous, mostly because I doubt they actually  understand the data themselves or want to present it a certain way -does that kinda make sense?  

They defined ultra wealth as having more than $500K household income. That's basically every moderately successful self employed business person. So I'm sure the data is skewed by lots of F-150 and Transit purchases in the name of Schedule C or LLC small business owners. Also, Ford dominates the luxury end of fullsize pickup truck so that also has something to do with it too. 

It’s a little more complex than that, China also contributes to the funding as well but you guys won’t get much push back from me when the world’s biggest polluting country get a virtual pass because cheap Labor and offshoring by global corporation all of Europe and USA’s previous noxious industries. China gets all that value adding dollars yet continues along the path of dirty power…the build up in BEVindustry is their store front window dressing.

Theres been a lot of wrong thinking coming out of Ford Europe that’s put them in a big hole. So no, I wouldn’t consider this an overly smart plan or  anything more than another trim level.

Edit for clarity… That’s great to hear but the point I was making is that adding another sports model like RS/ST when the Mach E has the GT doesn't suddenly bring in loads more BEV sales which is what I suspect  Ford Euro boss wants with ST and RS on Euro models.

FWIW, if the Mach-E didn't have the GT, my wife would likely still be driving her Escape instead of the Mach-E.

Surprised Volvo is not on the list.

Ford already has a Mach E GT, how’s that model moving the needle in regards image and sales? The bigger issue Ford has is getting people interested in BEVs, would ST and RS do that? So who’s calling for this? The article is based on what the the Ford Euro chief thinks is needed for their future electric vehicles, he wants a Puma ST in the BEV version as he thinks that will attract more sales and that might work but let’s remain planted why they want these ST and RS models. I would think that Europe is definitely  looking at Explorer BEV ST and Capri BEV ST.   I don’t  think that any of this ST or RS model talk  is intended for a North American vehicles at this point…

Ridiculous.....if anything that should count toward paying down the debt.

These vehicles are somewhere between Escape and Edge sized.  Not some Excursion sized vehicle you're making it out to be.