If it is going to be sub-$30,000, then I wonder if it would actually be smaller than the Maverick.
Fiat Strada sized:
I mean if you are going to expand the truck lineup, then subcompact is the only way to go since you already cover compact, mid-size, full size, etc.
Behind a paywall, but the headline says it all.
https://www.detroitnews.com/story/business/autos/ford/2026/01/16/ford-lincoln-luxury-michigan-central-station-detroit/88219417007/?gnt-cfr=1&gca-cat=p&gca-uir=true&gca-epti=z118559p119950c119950d00----v118559d--76--b--76--&gca-ft=199&gca-ds=sophi
It boils down to sunk cost fallacy to a point.
You'd basically have to completely rebuild FRAP in a higher expense area vs Tennessee
Also keep in mind it was supposed to be an EV plant, so it had/has battery production plants next to it.
If you knew what you know now, maybe Ford would have gone that route...
I'm curious as to what is being done outsides of ICE changes on these products vs higher end C1 products like Escape/Kuga/etc in 1st world countries.
What exactly is the Equator based on? Is it a modified C1? Is it something else?
You never know, Ford if they ever come out with a four Mustang, it might be called the Mustang Mach 4?
I think the Mach name was partly used to keep the EV haters from completely being up in arms over it being say just an Mustang EV.