I mean, customers have spoken and have said that BEV for F-150+ isn't the way to go, at least as the options exist now.  And that can be said for multiple companies - Lightning is still outselling Silverado EV in Q2 and full year, and it's been discontinued/had dwindling inventory for the last few months, with GM's effort being a much more "all in" approach than Ford's "slap some batteries in the existing frame" approach.   Long term, I think options will get there, but as the current products stand, they don't seem to be what enough customers want to warrant that approach.

I don't know, quite a few people tow with their F150, and having the ability to tow with pure electric while having the gas engine to provide extra range would be a huge selling point.  I really don't think a full BEV F150 is going to move the needle that much (look at the current prior Lightning.  Though it was an awesome vehicle, it didn't sell in the numbers necessary for Ford to continue it.

Yea, I agree. If the Ford big shots want to do their multi energy thing with F-100 and next gen F-150, the most appropriate power train options would be: gasoline engine, both NA and turbocharged  Powerboost (regular non plug in hybrid) Pure EV (battery electric) For F-100 and F-150, EREV amounts to an unnecessarily complex version of the third option without a significant benefit to customers or to Ford’s bottom line. If Ford is really into this EREV jazz, Super Duty would be more appropriate.

It's like politics. Anything is legit if it fosters the marketing narrative that you want. I mostly ignore this stuff and focus on the actual products. But, if marketing it under F-series results in more advertising dollars allocated to F-100 compared to Ranger, then that is a good change.

Good numbers for Ford; Maverick and Explorer are doing great. On the other hand, Lincoln is not doing well. Navigator is down in its first year based entirely on the new model, and Nautilus is not catching the Corsair customers….I don't understand why they are taking too much time to bring the Chinese model

Ranger sales are already low, and they're reportedly adding a Bronco truck in the same segment, so those desperate to have an ICE-based powertrain could go that route. I get what you're saying......at the end of the day, I'm just throwing out ideas.   My main thought for that is that it being EREV only would certainly fit the bill of "different kind of truck" without following a plan that doesn't make sense of having Bronco truck being at TTP, when it'll share a lot of parts with Bronco at MAP.     Because now you're lumping sales numbers of an unrelated midsize offering into what has always been full size (light duty and heavy duty) offerings.  Just seems disingenuous to me, and a way to both hide a model's lack of sales, and pad another number (F-series).  At that point, call Maverick F-050 and lump it in too!   Bronco truck could be F-075 Bronco!  lump it in too!   I mean, Ford even line items the heavy trucks because they're so unrelated, why would it be "ok" to lump a midsize in?     Look at it as if another company were doing it......would you be ok with it if Chevy called Colorado the Silverado 1000, or Ram called Dakota the Ram 1000 just to throw them into the sales figure?  Or would you think they're just trying to pad a sales number?

900,000 active Ford Pro subscriptions.  That's more important to Ford's bottom line than many people realize.

Maybe, but only if you ignore what ExplorerDude and jpd80 have said.

Yeah it essentially looks like if it wasn’t for the aluminum fire they’d be up right now, successfully absorbing the Escape sales.   also GM trucks being down is interesting. Looks like Ram is the main beneficiary.

HaHa. 5'9"/175cm. Part of the problem for me is I like the seat elevated ~2/3 its travel, but still I find that the apex of the door frame is further back than it is compared to my 2021 Ranger. The best compromise I had was with my 1973 Saab 99LE, which had a compound windshield curvature, whereas the A-pillars were more vertical and the lower edge of the windshield protruded outward. Wider door opening with good Cx.