I understand.    I have a friend who's 72, and has had multiple health issues over the last 6 years. And he can't keep a car running, because he drives less than 4,000 mi a year.    He just bought his third car in 4 years. Because his old car stopped working and wasn't worth repairing.  I suggested to him to look into getting an electric vehicle cuz they are a better fit for people who don't drive a lot. Maintenance is much simpler and amount of driving he does is a perfect fit and EV. You could even use basic extension cord. To charge his car overnight. No need to upgrade to a level 2 charger, because he drives less than 7 mi a day.    But I can understand people have circumstances that prevent them from making the switch.  But I don't think the bar is that high for most people

The CEOs of Rivian, Tesla, and lucid, have less of a problem with transparency than Ford does.    Again, if you have a strategy to address your known issues, why are you hiding it. 

This!!   It feels more like trust me bro than due diligence   To me, the Ford strategy seems incoherent. With every new press release or report, the incoherence gets worse. 

When I couldn't stop giggling over T Hawker’s post my wife asked what was so funny. I explained the post and head scratching emoji. She said T Hawker was referring to his wife (old bag) and she does his online shopping for him. That only added to the giggling fit! Made my day.

Yes! Mystery solved. 

Its also missing the Bronco New Energy for the CN market also. 

I think it's way too early to reveal details to the public.  Why show something that's more than a year away?  Remember Bronco?   Maverick brought in mostly non Ford buyers too.  That's a good thing since you're not cannibalizing other Ford sales.   The reason Lightning reservations were cancelled were mainly due to the price changes so keeping the price at $30k-$35k will be key.   I think we'll see teasers until fall when they'll unveil it and start taking reservations.  Revealing it early doesn't help Ford at all.  It also gives them more time to make changes.

Autoblog have changed their tune:  https://www.autoblog.com/news/fords-30000-electric-pickup-will-be-revealed-next-week

It’s hard to properly articulate that but mostly about what we are not being told or shown at the moment. Maybe on on closed loop pessimism because of Ford’s other recent BEV cancellations…   The clinics on prototypes are much better than three row BEV but definitely more customers from outside Ford. Relying on that concerns me because we have also seen those buyers /reservations evaporate quickly       

Why are you so damned pessimistic about this ce1 pickup?