Life support is a bit strong.   2018 - 103k 2019 - 112k 2020 - 105k 2021 - 87k 2022 - 83k 2023 - 82k 2024 - 104k 2025 - 106k   Sales would be up again this year if Corsair hadn't been "hiatused" (Corsair decline of 9,260 YTD, vs overall brand decline of 8,796 YTD).   Sure, it's not as strong as the German brands, but life support is excessive.   If they can sell even 1,000-1,500 units of the "Bronco" (aviator and Navigator sales have been anywhere in the 1,400-2,500 per month range this year for reference), it'd be fine, and add another 12-18k sales for the brand on the year at that level.   Besides, if they're on "life support", how do you propose they get out of life support?  Sit around and do nothing?   Or add new strong products in expanding segments?

I wish ford would give the tremor a completely unique front end, kinda like how the raptor does it. This would separate it from the other trims. If I wanted something that looked like all the other rangers, I’d just get the fx4 package.    I am glad to see those wheels though. I’ve been trying to get some badlands take offs ever since they came out with no luck. Maybe more will be available when this tremor comes out.

They're replacing Ranger with BOTH a Bronco Truck and F-100 from what's been reported.  There's also no reason they couldn't offer an F-100 Raptor (and a Bronco Truck Raptor).   FWIW, here are numbers for Gladiator and Ranger:         I guess truth is, we probably won't know F-100 sales numbers if they lump them into overall F-series numbers.   Its clear that they want to do something different, though, as their Ranger approach thus far has been mixed.   That said, they sold a lot more Rangers prior to Bronco (and Maverick) coming online.  Hypothetically speaking, even if we threw out the "new approach" F-100 info, and lets say they just moved Ranger from MAP to TTP, one would think just by way of having an "unlimited" production run as the only product at TTP, that they could produce and sell more Rangers in similar volumes to before if they wanted to.       I think they'll be around the same size, but I think Maverick gets referred to as "midsize" because of interior volume (similar to how Accord became "full size" by interior volume despite midsize exterior dimensions).

I see the Lincoln “Bronco” failing in the market. Lincoln as a brand is on life support and I don’t see it attracting people who want European luxury SUVs like Mercedes and Land Rover. If the F-100 is based on the ROW Ranger SD I see it as mostly a commercial product. I suppose the thought is that most consumers will go to the Bronco pickup, but when looking at things like payload and towing it’ll likely be limited considering the Bronco SUV. Also it’s going to be heavier than the Ranger and Ford will likely continue with a standard 2.3 EcoBoost so performance will take a hit. I think the Fathom might do ok, but the current political environment in the US is not very favorable to EVs. If they can keep the price down that might make it more attractive for city use type situations.   I don’t have access to Ford’s actual plans like it sounds you do. I really think splitting the BOF midsized up isn’t going to do a lot for sales. If the whole idea of the F-100 is to make a truck that competes and is priced closer to the F-150 people will just get an F-150. Also, I would assume that all of the cool editions (Raptor, Tremor, etc.) of a midsized would go to the Bronco pickup and not an F-100 since it sounds like according to you it’s being positioned as mostly a commercial vehicle.

Ghost town in this thread lol.

https://www.motor1.com/news/806962/mitsubishi-teases-smaller-pajero-models/   Apparently they want to add 2 "Pajero family" models below this Pajero.  

yes the are, just read how Toyota is moving EV car development for Chine to mainland hine facility.

Are companies like Toyota and Hyundai coming to the same conclusion and diverging their product lines as a result?

I think Fathom will be smaller than Maverick. 

Your looking at this through your own lens,so I'll help explain its pretty easy to understand: MAP will lose the Ranger, gain a Bronco Pickup and the Lincoln Bronco. I'd expect the Lincoln Bronco to sell maybe 20K units a year and the rest of the production can be used for the Bronco and Bronco Pickup. The Bronco Pickup will sell or should sell at a higher ATP then the Ranger does now.    Tennessee Truck needs product.   The "Ranger" moves there and goes through a major change into the F-100. It will still be built on the T6 platform like the Ranger, but will gain HD variants based on the Ranger SD plus other body styles that will help support Ford Pro sales. It will be akin to a 3/4 F-150 or 5/4 Ranger-at least that is the way I'm seeing this is going to work.    I'm guessing what ever the Ranger has in the NA market now will directly transfer over to the F-100 for customer sales aka the Raptor etc aren't going way.    The midsized market looks like it will be getting more crowded in NA and Ford needs to do something with the Ranger to make it more appealing to buyers since it is in third place, I'm guessing they want at least second place, but beating the Tacoma is going to be a slog for them.    Not to mention its possible that VW also gets a pickup from TTP since they have been speaking about importing one-I don't think Ford is fond of that idea and the new F-100 would be a significant upgrade over Amrok or whatever its called vs being just a badge engineered Ranger.    I'm also going to assume this:   The F-150 low end models will either rise in price or models that where sold on the lower to fleet sales will be picked up in some cases by the F-100 SD where appropriate. I see plenty of cases where an F-150 is complete overkill for certain situations.   I'm sure the F-100 will see some price increases also (Ford has said whatever is going there is going to be affordable aka under $40K)   This will allow the Fathom and Maverick growth in price, if necessary also. I'm assuming the Fathom is going to be a bit larger then the Maverick but not as big as the current Ranger. It has its own "shortcomings" as an EV that work against it, but I'm also hoping it will win over some converts too.