I think I’m going to have to disagree with you on this. You can go ahead and decouple from the US, but I would suggest to be very careful about who you couple with.
Man, I’m really pumped about some new trims on existing models..
This statement is not confidence inspiring:
“Our strategy is to use the best of the platforms we have as an enterprise,” he said. “If that aligns and makes sense, it would be very interesting for Lincoln to play there.”
If that aligns and makes sense…it sure as hell would be VERY interesting, but who really gets to decide what makes sense?
I would love for Lincoln to grow and continue to be successful, but it sure seems to get kneecapped at every turn, so color me skeptical.
Attribute Prototype = Mule
still 12-15 months away, coming in 2027 as a MY28
no emission testing and ICE reliability required so the
final field testing could be as short as 9 months.
Worst part is its not the first time Ford has done something like this. They really need to throw out that mentality bad. Granted this was how many years ago but it seems to keep happening. Pinto, EcoBoost Coolant Leak issues, Explorer Exhaust leak issues, 5.4 Spark plug issues, to a far lesser extent the cheap plastic panel on the 02-05 Explorer/Mountaineer/Aviator where all of them are cracked by now because they went cheap instead of using a stronger material. There are a ton of examples. You'd think with all the warranty claims they would tread more lightly on these things but they sometimes throw caution to the wind and let their reputation take a serious hit.
Maybe I'm just looking at it from more of an engineering perspective as someone who has a lot of engineers in my family, but I just don't understand when companies do this.
Like you have to know when you're making a product that's unreliable, or unsafe, that it's gonna cost you a lot of money in the long run in the form of recalls and settling class action lawsuits. Then you factor in the reputational damage, and it just blows my mind that business leaders will disregard all of that to save a buck. Do it right the first time, so you don't have to dig your way out of trouble down the road.
This honestly seems like the best thing to do. I’ve always thought we needed the Everest in the USA, but it didn’t make much sense for ford to have both it and the Bronco. By making it a Lincoln, they get a Land Cruiser competitor for cheap and don’t have to reengineer the Bronco for a fixed roof.