Pricing is what it is.  They were still losing money.  Batteries are expensive and covid made everything 25% more expensive.  

Sadly yes.  And calling their state legislators to stop it.

They don't do reels there, only articles.  And hardly anybody would see it there without links from other places.  Social media is the perfect solution.

So is the hierarchy like this? gtd darkhorse sc cobra darkhorse gt   It would have made more sense to name the SC cobra instead. 

Part of it is gas prices. Similar to 2008, people will go thousands upside down on trade to get rid of a gas guzzler not thinking about how it'll take 2 years to break even with fuel savings.    I sold my 2024 Lightning recently but had been looking to sell on and off for about 8 months. The value of the truck increased over $10k in trade in value between January and September when i sold it. The dealership had it sold the next day (i had to still get a ladder rack off of it, so they were quite excited to get it handled).    Great vehicle, minus the terrible vertical screen that lagged all day. 

Yeah, that's true.   That's why I was really trying to figure out the donor vehicle, but came up blank.         There are several brands we know are at the very least rumored to be trying to enter the G-class and/or 2 row off-roading segment:   Lincoln (Bronco) Audi (rumored) BMW (rumored) Genesis (via concept above) Hyundai (Boulder concept) Nissan (X-Terra revival) - but I feel they'd be able to use a Frontier to test equipment, no? Ineos apparently wants to work on a smaller model than the Grenadier Mitsubishi brought back the Pajero globally (would be Montero here) and has talked about a family of Pajero products...   Less likely ideas: Honda wants something larger than Pilot (And Acura vs. MDX), but I don't think that applies here. Honda also talked about an Element return, though this is a different form factor.       I'd imagine this vehicle has to be related to something on this list.

Yeah, the pic was more as an example, I didn’t mean to imply it looked like that mule. However genesis and Hyundai have been pushing out off-road concepts so it put them at the top of the list.Here is another that it could be. the only other option I see would be a Nissan with its xterra, but this seems more hardcore off-roader then what I’d expect the xterra to be.

“🖕🏻🖕🏻”   ~ Dealers all over the country, probably. 

This is the answer. Lightning was always going to be prone to those kinds of games because of the way its production was limited, until demand fell off the cliff. 

2024 was also a launch year for the Ranger so numbers were skewed from the norm that year.