Agree, they have revealed a lot of information on the ce1 truck except for an actual picture and more information is coming on 2/17/2026. But, if one's definition of hiding is the absence of a picture, then Tuesday is going to be another hiding event.

Last year, Tesla sold 358,000 odd Ys in the US, it’s very popular but just imagine instead of that giant piss trough, Musk had kept focus on a mid sized pickup…. That misstep by Tesla now gives an opportunity for Ford…..

another one-maybe him or his wife orders groceries online and doesn’t get them bagged, thus that comment? 

But it’s also a mindset change. Not know your exact situation, wouldn’t there be times that you charge at a fast charger at an appointment/dinner etc that you’d be allowed to charge for an hour or two?    I think the biggest hang up with EVs is people expecting them to act exactly like a gas powered vehicle does. 

Sorry fat fingers that should have been 2028 fixed and hat tip to you

Uh check your decade 😛 

Ok, bro.   I trust you.

Yes and if this is all about growing new sales, then obviously something like 75% of sales are expected to come from outside Ford. What attracts those BEV buyers will be different  to what most existing Ford ICE buyers are even interested in.   But then again, are there a bunch of Fotd buyers  who might be open to a BEV pickup but won’t engage until Ford shows them more than shadows and silhouettes, these folks probably need to time their leases and financing which might mean they show  up as sales but a lot later in say 2028…..   Hat tip for the date correction Sherminator98

To be fair, wouldn't the design be locked in with about a year to go if they're already retooling the plant? I agree about the teasers. I don't believe we'll get an all out reveal on Tuesday, but the hope is we see the profile of the truck, or a sneak peek of the quarter panel, something like that. 

So do you have any specific comments about what consumers are actually saying about the design now that it's being shown in clinics? I'm very curious about this. I'd imagine CE1 will look like a shrunken down t3 design to an extent, maybe a bit sportier to appeal to a younger, more vibrant consumer base.    The fact that people don't seem repulsed by it unlike the three row is a good sign at least. That implies it's gonna have a more enticing design that doesn't look like a science experiment.