Also known as "The Ford Strategy"....

Not really sure how this truck will go but I’m thinking that The one thing most of us agree on is that Ford  knows what its truck buyers want. So I’m thinking that this truck will be a nice blend of space efficient design that gives buyers most of the capability they have with the current F150, maybe fits inside a garage?

It would make sense to focus on their core business and remove the less integrated parts. Most of the car brands share tech and platforms, is it's hard to separate them. Ducatti and their commercial truck business could be sold or spun off because those divisions use parts unrelated to the rest of the company.   If they get more desperate, they could spin off the luxury brands the way FCA spun off Ferrari as an independent company, before becoming Stellantis, while maintaining 20 percent of the company and sharing technology. Lamborghini, and Bentley could be spun off and then maybe Porsche if things get real bad.

It meets the light utility jeep runabout's requirements.  Speed, mobilty and stealth with protection add-ons. I like the Ranger fleet and would be interested. Some of us remember the Illtis. 🤷‍♂️

I agree with you on that and I hope it is successful. I would seriously consider one if I didn't need to tow our boat. Other than that, it would do most of the things I need a truck for.

Anyone hear your 2027 is at the dealer yet?

I'm guessing Ford is thinking the Fathom will be like the Maverick to a point that it will steal customers who bought a sedan EV because it was cheaper but want/like a truck instead.   If Ford can sell them for less then 40K and make money on them, they'll have a lot of people interested in buying them, since outside of charging/range, that is the biggest issue-cost.  More people will be willing to spend $30-40K on something then if if its $50-70K and unknown to them.    If it doesn't sell, well you can more or less stick a fork in the EV market here then IMO. 

Well its not like BMW or Mercedes really give a shit about the NA market these days either   Luxury is what people make of it....Lincoln has its unique take on it 

Can anyone please identify this wheel stud (see pics below) for me?  The 2 piece hub and rotor came from an unknown donor car and I am trying to procure 10 of these studs.  I would really appreciate it if anyone has any leads for me.  Thank you! Patrick

I think they're at least breaking even and you need a separate brand for the higher warranty and other perks especially the Black Label models.  It's not just the features but also the styling which justifies the higher ATPs.  And it's also about supporting the dealers.   I think there are enough folks who want a Land Rover/G-Wagen type vehicle but want to buy American to make it work.  Remember it's not just about Ford's bottom line but life support for dedicated dealers.