Roadrunner Posted October 20, 2007 Share Posted October 20, 2007 (edited) ...but you'll never guess what for... ______ Remember how Ford wanted to name the Fusion the Futura and got rebuked from the Pep Boys? I somehow ended up on the U.S. Trademark Office website (I have my reasons), and it looks like Thunderbird is still active... but for food items??? Link: http://tess2.uspto.gov/bin/gate.exe?f=doc&...e=1ukhfc.2.1109 Word Mark THUNDERBIRD Goods and Services IC 021. US 002 013 023 029 030 033 040 050. G & S: housewares and glass, namely, [commemorative plates,] beverage glassware, mugs, [steins, bottle openers, glass canisters, vacuum bottles, insulated containers for food or beverage, portable coolers,] thermal cups, [can wraps, coasters not made of paper and not being table linens, trivets, serving trays not made of precious metal, squeeze bottles, corkscrews, brushes with ice scrapers, ornament replicas of vehicles in glass, crystal and ceramic]. FIRST USE: 19940501. FIRST USE IN COMMERCE: 19940501 Mark Drawing Code (1) TYPED DRAWING Serial Number 75658596 Filing Date March 11, 1999 Current Filing Basis 1A Original Filing Basis 1A Published for Opposition November 23, 1999 Registration Number 2319453 Registration Date February 15, 2000 Owner (REGISTRANT) FORD MOTOR COMPANY CORPORATION DELAWARE One American Road Dearborn MICHIGAN 48126 Attorney of Record Elizabeth F. Janda Prior Registrations 1836945;1863745;1893911;1906315;AND OTHERS Type of Mark TRADEMARK Register PRINCIPAL Affidavit Text SECT 15. SECT 8 (6-YR). Live/Dead Indicator LIVE Edited October 20, 2007 by Roadrunner Quote Link to comment Share on other sites More sharing options...
J-150 Posted October 20, 2007 Share Posted October 20, 2007 (edited) 1ZVHT82H465120159.pdfmakes sense. I'm sure they have similar setup for Mustang, F150 etc. Edited October 20, 2007 by J-150 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted October 20, 2007 Share Posted October 20, 2007 Also, Ford Territory Filing Date: May 22, 2007 Ford Maverick Filing Date: February 13, 2007 Any ideas???? Quote Link to comment Share on other sites More sharing options...
Pioneer Posted October 20, 2007 Share Posted October 20, 2007 Isn't "Thunderbird" the name of a wine? Quote Link to comment Share on other sites More sharing options...
johnnyb82 Posted October 20, 2007 Share Posted October 20, 2007 Isn't "Thunderbird" the name of a wine? Trademarks are originally set up in order to protect the consumer so that they know where the product is coming from, therefore the test of trademark infringement is whether there is a likelihood of confusion for the consumer. (Competitors are simply the ones who enforce the law that is meant to protect consumers.) Pep Boys had a tire named Futura. Tires are car products and thus there was a likelihood of confusion that a car and the tire would be considered to be from the same source. Wine and other unrelated products are less likely to confuse the customer. That being said, there are trademark dilution laws which ignore the original purpose of protecting consumers and focus on whether a famous mark is being tarnished by an unrelated product unlikely to cause confusion. For example, Kodak could go after someone trying to sell Kodak Bicycles under such a law. Still, I think the bar is a bit higher than for regular trademark confusion brought under a likelihood of confusion standard. Quote Link to comment Share on other sites More sharing options...
TomServo92 Posted October 20, 2007 Share Posted October 20, 2007 They have multiple entries for the Thunderbird for various products. I found some for belt buckles and cigarette lighters. Here's the one they maintain for automobiles: Word Mark THUNDERBIRD Goods and Services IC 012. US 019. G & S: AUTOMOBILES. FIRST USE: 19540220. FIRST USE IN COMMERCE: 19540220 Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM Serial Number 71690079 Filing Date June 23, 1955 Current Filing Basis 1A Original Filing Basis 1A Registration Number 0618942 Registration Date January 10, 1956 Owner (REGISTRANT) FORD MOTOR COMPANY CORPORATION DELAWARE ONE AMERICAN ROAD DEARBORN MICHIGAN 48126 Attorney of Record ELIZABETH JANDA Type of Mark TRADEMARK Register PRINCIPAL Affidavit Text SECT 15. SECTION 8(10-YR) 20060327. Renewal 3RD RENEWAL 20060327 Live/Dead Indicator LIVE Quote Link to comment Share on other sites More sharing options...
Watchdevil Posted October 20, 2007 Share Posted October 20, 2007 There are tons of accessories, scale models and memorabilia with the Thunderbird name and logo on them. It doesn't surprise me Ford is maintaining trademarks for it. Quote Link to comment Share on other sites More sharing options...
96 Pony Posted October 20, 2007 Share Posted October 20, 2007 (edited) There are many different classes for hundreds of items for trademarks to be granted at the USPTO. If Ford thinks they may want to someday use the mark in any of those classes then they have to register in each one and not let it lapse (i/e GT40). There is no such thing as a broad trademark to cover every item imaginable. A most recent example is the new Mustang cologne for men. Which half of us on these boards will probably get for Christmas this year Clicky Here Edited October 20, 2007 by 96 Pony Quote Link to comment Share on other sites More sharing options...
Traveler Posted October 21, 2007 Share Posted October 21, 2007 What kind of vehicle could Ford possibly stick 'Maverick' on these days? Another SUV/CUV? I'm telling ya...they need to revive the 'Bronco' name for a Wrangler competitor. That's with a two and four-door model. Ford could do very well with it I believe. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted October 21, 2007 Share Posted October 21, 2007 (edited) What kind of vehicle could Ford possibly stick 'Maverick' on these days? North American RWD sedan, an Americanised version of this: http://img.drive.com.au/drive_images/Edito...70706110555.jpg Edited October 21, 2007 by jpd80 Quote Link to comment Share on other sites More sharing options...
Traveler Posted October 21, 2007 Share Posted October 21, 2007 I'm not sure how others feel about it, but I'm not sure how 'Maverick' would be received these days. Honestly, I'd prefer the return of the 'Falcon' name in the U.S. to 'Maverick'. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted October 21, 2007 Share Posted October 21, 2007 I'm sure they could re register "Falcon" again unless it's a tyre like Futura or something stupid... Quote Link to comment Share on other sites More sharing options...
ptschett Posted November 18, 2007 Share Posted November 18, 2007 What kind of vehicle could Ford possibly stick 'Maverick' on these days? Another SUV/CUV? I'm telling ya...they need to revive the 'Bronco' name for a Wrangler competitor. That's with a two and four-door model. Ford could do very well with it I believe. I believe the Escape is sold as a Maverick in some overseas markets. Quote Link to comment Share on other sites More sharing options...
Watchdevil Posted November 18, 2007 Share Posted November 18, 2007 I believe the Escape is sold as a Maverick in some overseas markets. The Escape was formerly sold in Europe as the Maverick which is no longer sold there. Quote Link to comment Share on other sites More sharing options...
twintornados Posted November 23, 2007 Share Posted November 23, 2007 Maverick....Falcon......Fairlane.....Galaxie.....Futura.....Torino.....all names from a bygone era that todays shoppers do not recognize in todays market place. Maverick would make a decent name on a small CUV under the size of the Escape. But seriously, lets look forward and come up with some new names for Ford. Seeing as the "F" naming scheme is over lets go for something new and exciting. Quote Link to comment Share on other sites More sharing options...
630land Posted November 27, 2007 Share Posted November 27, 2007 Some old names are copyrighted to keep them off other maker's cars, also. Even if they don't sell them anymore. GM still owns the 'Oldsmobile' name, for example. Quote Link to comment Share on other sites More sharing options...
96towncarcartier Posted January 17, 2008 Share Posted January 17, 2008 Ford keeps the Thunderbird name and many others protected so that other companies can't steal them and use them. Ford already said that the Thunderbird name is very much alive, and may be put back into use some time in the future should they decide to produce another model, so that is one good reason to keep it protected. As for the Territory, that is the name of a current Ford model that is sold in Australia. Quote Link to comment Share on other sites More sharing options...
Walt Posted April 9, 2008 Share Posted April 9, 2008 GM still owns the 'Oldsmobile' name, for example. But as a trademark, GM would need to still "trade" an automotive product under the name Oldsmobile. After just 3 years of no "trade", the trademark protection disappears. I think today, any replacement parts for an Oldsmobile are sold under the trademark of "GM". Quote Link to comment Share on other sites More sharing options...
saintlaz1 Posted April 9, 2008 Share Posted April 9, 2008 Where do you find this info? I am wondering of course of the name Cougar Quote Link to comment Share on other sites More sharing options...
Roadrunner Posted April 10, 2008 Author Share Posted April 10, 2008 Re: Cougar-- http://tess2.uspto.gov Quote Link to comment Share on other sites More sharing options...
saintlaz1 Posted April 10, 2008 Share Posted April 10, 2008 Re: Cougar--http://tess2.uspto.gov the link doesnt work. Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted April 10, 2008 Share Posted April 10, 2008 But as a trademark, GM would need to still "trade" an automotive product under the name Oldsmobile. After just 3 years of no "trade", the trademark protection disappears. I think today, any replacement parts for an Oldsmobile are sold under the trademark of "GM". GM still licensed the Oldsmobile name to plenty of retailers though. Any die cast models, wall plaques, keychains, etc using the Oldsmobile name or logo would be enough to keep it alive. As for the name for a RWD sedan in North America....Falcon or Maverick would work for me. If Mercury was still in the mix, it would be kinda cool to see a Maverick and Marauder next to one another. Could be some interesting cross-brand marketing opportunities there with the double M names -- perhaps a linkup with the guys from Mars Candy. Quote Link to comment Share on other sites More sharing options...
LM4EVR Posted April 10, 2008 Share Posted April 10, 2008 Don't try to build an Edsel...Ford still owns that trademark. Chrysler still owns Plymouth, DeSoto and Imperial. Quote Link to comment Share on other sites More sharing options...
Roadrunner Posted April 15, 2008 Author Share Posted April 15, 2008 the link doesnt work. Try the main site for the U.S. Patent Trademark Office. Quote Link to comment Share on other sites More sharing options...
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