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Buick Builds a Better Camry ?


ANTAUS

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Buick bashing is so passe', like some 46 y/o trying to wear tight clothes when he is too fat.

 

The 'Carl on Cars' guy in Edmunds is a good example, goes on and on about how Buick owners are 'stupid old people'. But, he looks like some nerdy guy who thinks he is cool. Has the bad combover to try to hide baldness [just shave head], and looks like he never exercises, "cool"? no f-in way!

Edited by 630land
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Thought Buick was supposed to be the BMW fighter division now that Pontiac has gone to the great scrap yard in the sky....Shouldn't Chevrolet be the "Camry fighter" division? And....funny they call it a "Camry fighter" when the test is against the Lexus ES..... :hysterical:

 

Cadillac is the BMW fighter, Buick is the Lexus fighter, Chevy is the Toyota fighter, at least that was my understanding of it......but with GM the plan changes every day, so maybe you got a more recent memo... :hysterical:

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Thought Buick was supposed to be the BMW fighter division now that Pontiac has gone to the great scrap yard in the sky....Shouldn't Chevrolet be the "Camry fighter" division? And....funny they call it a "Camry fighter" when the test is against the Lexus ES..... :hysterical:

 

 

Well, actually, Cadillac is supposed to be the BMW fighter................ except for when it is the Lexus fighter. Buick is supposed to be the Lexus fighter.................. except for when it is the Chevy, Cadillac, GMC, Toyota, Ford, Lincoln, Mercury, Honda, Acura fighter.

 

Its all very confusing.

 

All I know, is the new SRX is the nicest Buick, since the Enclave. :D

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And herein lies the rub:

 

Why would I buy a Buick that looks kind of like a Lexus, with about the amount of gadgetry as a Lexus for about the same price as a Lexus?

 

With the Fusion vs. the Camry/Accord, you had AWD & style as differentiators, with the MKZ AWD, price (and to a certain extent, style) were differentiators.

 

What differentiates the Buick & the Lexus? The fact that the Buick is perhaps -more- of a Lexus than the Lexus? Meaning that it only appeals to people that are happy Lexus customers?

 

This is the problem with "Lexus fighter" product strategies: Even if you -exceed- the product you are benchmarking, you haven't done anything to convince brand loyal fans to switch.

 

The thing is, you may get plenty o' positive press (as seen with the CTS), but you won't win over customers unless you can differentiate your product--as in, "you should buy a Buick because....."

 

And as a general swipe, a Buick with a nearly 500lb weight penalty to the Lexus dang well better have a bigger backseat.

 

Also, the writer of the review's an idiot.

Edited by RichardJensen
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