MPG over emphasis

[morgande]

I don't know who is signing off on these latest commercials, but they SUCK.

 

Just saw the Mustang Pony car commercial. The main takeaway: it gets 31mpg. The Mustang is a muscle car. Right now, its the only sports car in Fords lineup. It new V6 puts out almost as much power as the old V8. Its almost 100 hp more than the old model V6. By V6 Mustang standards, its in a class by itself.

 

But the main takeway of the commercial: 31mpg. They mention it 3 times! The average Mustang customer is not buying a Mustang (even in V6 form) because it gets 31 mpg. Is 31 mpg good? Sure! Should it be featured? Most certainly. Is it the main selling point? Hell no! And it NEVER EVER SHOULD BE. If it is, then Ford has indeed gone to shyt. This is a Mustang, not a Prius!

 

Fiesta. 40 mpg. Ok....its a great feature. A small, subcompact is suppose to get great MPG. You expect it to get good MPG, thats why you buy one in the first place. But 40 mpg is impressive. But every other subcompact also gets good MPG. So what ELSE does it do besides deliver good MPG?????? Go ahead and showcase the MPG, but can I see something else it does? Can they AT LEAST show more of the car?????????? There are more needless naked unicycle stuntmen who get more more camera time than the car (ok they weren't naked). But Almost the entire commercial is showcasing something that has NOTHING to do with the car. Noting worst than a car commercial that isn't about the car.

 

Ok, I get it...Ford is very much interested in showing the world that Toyota and Honda aren't the only car companies that can make a car with good MPG. But there is a law of deminishing returns. Fuel efficenty doesn't sell sports cars. You want to showcase MPG, do it on the Fusion Hybrid and the Fiesta. The Mustang should be about a 300hp V6 that still manages 31 mpg, not a 31 mpg Mustang that just happens to have 300 hp. Priorities people!!!!!!!

 

Alan Murphy has shown himself to be a very shrewd businessman. I give him a lot of credit. But I also know that he secretly wants Ford to be Toyota. And I get the feeling that his non-car-guy underpinnings are starting to show. A Mustang that is all about MPG is a step in the wrong direction. I think both of the commercials need to be re-done ASAP.

[morgande]

Oh, and I know a few of you lemming will be quick to say that performance Mustangs have always been about the GT. You want a real mustang, get a GT. But from a critical standpoint, the V6 has always been laughable. Finally even the base model V6 has some performance features worth mentioning. No longer is the GT the only thing worth mentioning. Remember, the Mustang is a sports car...at least for Ford it is. And I think that the focus of marketing this vehicle should be that the new V6 is about performance first, and its fuel economy as an added bonus. Not the focal point.

[Bob Rosadini]

I don't know who is signing off on these latest commercials, but they SUCK.

 

Just saw the Mustang Pony car commercial. The main takeaway: it gets 31mpg. The Mustang is a muscle car. Right now, its the only sports car in Fords lineup. It new V6 puts out almost as much power as the old V8. Its almost 100 hp more than the old model V6. By V6 Mustang standards, its in a class by itself.

 

But the main takeway of the commercial: 31mpg. They mention it 3 times! The average Mustang customer is not buying a Mustang (even in V6 form) because it gets 31 mpg. Is 31 mpg good? Sure! Should it be featured? Most certainly. Is it the main selling point? Hell no! And it NEVER EVER SHOULD BE. If it is, then Ford has indeed gone to shyt. This is a Mustang, not a Prius!

 

Fiesta. 40 mpg. Ok....its a great feature. A small, subcompact is suppose to get great MPG. You expect it to get good MPG, thats why you buy one in the first place. But 40 mpg is impressive. But every other subcompact also gets good MPG. So what ELSE does it do besides deliver good MPG?????? Go ahead and showcase the MPG, but can I see something else it does? Can they AT LEAST show more of the car?????????? There are more needless naked unicycle stuntmen who get more more camera time than the car (ok they weren't naked). But Almost the entire commercial is showcasing something that has NOTHING to do with the car. Noting worst than a car commercial that isn't about the car.

 

Ok, I get it...Ford is very much interested in showing the world that Toyota and Honda aren't the only car companies that can make a car with good MPG. But there is a law of deminishing returns. Fuel efficenty doesn't sell sports cars. You want to showcase MPG, do it on the Fusion Hybrid and the Fiesta. The Mustang should be about a 300hp V6 that still manages 31 mpg, not a 31 mpg Mustang that just happens to have 300 hp. Priorities people!!!!!!!

 

Alan Murphy has shown himself to be a very shrewd businessman. I give him a lot of credit. But I also know that he secretly wants Ford to be Toyota. And I get the feeling that his non-car-guy underpinnings are starting to show. A Mustang that is all about MPG is a step in the wrong direction. I think both of the commercials need to be re-done ASAP.

[papilgee4evaeva]

What resonates more with the mainstream customer (i.e. probably no one on this forum) these days... HP or MPGs?

 

Also bear in mind that when the Camaro came out, the ads were pushing the combination of 304 HP and 29 MPG from its V6...

 

This is pure one-upsmanship by Ford, plain and simple.

[Bob Rosadini]

I don't know who is signing off on these latest commercials, but they SUCK.

 

Just saw the Mustang Pony car commercial. The main takeaway: it gets 31mpg. The Mustang is a muscle car. Right now, its the only sports car in Fords lineup. It new V6 puts out almost as much power as the old V8. Its almost 100 hp more than the old model V6. By V6 Mustang standards, its in a class by itself.

 

But the main takeway of the commercial: 31mpg. They mention it 3 times! The average Mustang customer is not buying a Mustang (even in V6 form) because it gets 31 mpg. Is 31 mpg good? Sure! Should it be featured? Most certainly. Is it the main selling point? Hell no! And it NEVER EVER SHOULD BE. If it is, then Ford has indeed gone to shyt. This is a Mustang, not a Prius!

 

Fiesta. 40 mpg. Ok....its a great feature. A small, subcompact is suppose to get great MPG. You expect it to get good MPG, thats why you buy one in the first place. But 40 mpg is impressive. But every other subcompact also gets good MPG. So what ELSE does it do besides deliver good MPG?????? Go ahead and showcase the MPG, but can I see something else it does? Can they AT LEAST show more of the car?????????? There are more needless naked unicycle stuntmen who get more more camera time than the car (ok they weren't naked). But Almost the entire commercial is showcasing something that has NOTHING to do with the car. Noting worst than a car commercial that isn't about the car.

 

Ok, I get it...Ford is very much interested in showing the world that Toyota and Honda aren't the only car companies that can make a car with good MPG. But there is a law of deminishing returns. Fuel efficenty doesn't sell sports cars. You want to showcase MPG, do it on the Fusion Hybrid and the Fiesta. The Mustang should be about a 300hp V6 that still manages 31 mpg, not a 31 mpg Mustang that just happens to have 300 hp. Priorities people!!!!!!!

 

Alan Murphy has shown himself to be a very shrewd businessman. I give him a lot of credit. But I also know that he secretly wants Ford to be Toyota. And I get the feeling that his non-car-guy underpinnings are starting to show. A Mustang that is all about MPG is a step in the wrong direction. I think both of the commercials need to be re-done ASAP.

IMO what I see is a good looking car that is being driven pretty hard and showing some good "road manners". The 31 MPG comes out as frosting on the cake. With gas at 3 bucks sure as hell makes sense to me to talk about 300+ HP and 31 mpg in the same breath.

[blazerdude20]

I don't know who is signing off on these latest commercials, but they SUCK.

 

Just saw the Mustang Pony car commercial. The main takeaway: it gets 31mpg. The Mustang is a muscle car. Right now, its the only sports car in Fords lineup. It new V6 puts out almost as much power as the old V8. Its almost 100 hp more than the old model V6. By V6 Mustang standards, its in a class by itself.

 

But the main takeway of the commercial: 31mpg. They mention it 3 times! The average Mustang customer is not buying a Mustang (even in V6 form) because it gets 31 mpg. Is 31 mpg good? Sure! Should it be featured? Most certainly. Is it the main selling point? Hell no! And it NEVER EVER SHOULD BE. If it is, then Ford has indeed gone to shyt. This is a Mustang, not a Prius!

 

Fiesta. 40 mpg. Ok....its a great feature. A small, subcompact is suppose to get great MPG. You expect it to get good MPG, thats why you buy one in the first place. But 40 mpg is impressive. But every other subcompact also gets good MPG. So what ELSE does it do besides deliver good MPG?????? Go ahead and showcase the MPG, but can I see something else it does? Can they AT LEAST show more of the car?????????? There are more needless naked unicycle stuntmen who get more more camera time than the car (ok they weren't naked). But Almost the entire commercial is showcasing something that has NOTHING to do with the car. Noting worst than a car commercial that isn't about the car.

 

Ok, I get it...Ford is very much interested in showing the world that Toyota and Honda aren't the only car companies that can make a car with good MPG. But there is a law of deminishing returns. Fuel efficenty doesn't sell sports cars. You want to showcase MPG, do it on the Fusion Hybrid and the Fiesta. The Mustang should be about a 300hp V6 that still manages 31 mpg, not a 31 mpg Mustang that just happens to have 300 hp. Priorities people!!!!!!!

 

Alan Murphy has shown himself to be a very shrewd businessman. I give him a lot of credit. But I also know that he secretly wants Ford to be Toyota. And I get the feeling that his non-car-guy underpinnings are starting to show. A Mustang that is all about MPG is a step in the wrong direction. I think both of the commercials need to be re-done ASAP.

 

got news for you, the people that care about power are going to get the GT or already know the v6 has 300 hp. most of the mustang buyers arent power freaks but rather people who want a car that looks sporty. a sporty car with 31 MPG is a done deal to a lot of people.

 

the fiesta commercials out now are supposed to make you go wtf is that? oh its a ford fiesta! then the other commercials will come out showing things like sync, etc.

 

and who is alan murphy?

[PREMiERdrum]

IMO what I see is a good looking car that is being driven pretty hard and showing some good "road manners". The 31 MPG comes out as frosting on the cake. With gas at 3 bucks sure as hell makes sense to me to talk about 300+ HP and 31 mpg in the same breath.

 

Exactly.

 

It's not a Mustang sitting in a field of sunflowers being driven by some Birkenstock-wearing tree huggers talking about saving the environment, it's showing that you can have a great looking, high performance, bad-ass car and still get good mileage (which is a HUGE consideration for "average" buyers today).

 

You can have your cake, and get 31 MPG too.

[rmc523]

I don't know who is signing off on these latest commercials, but they SUCK.

 

Just saw the Mustang Pony car commercial. The main takeaway: it gets 31mpg. The Mustang is a muscle car. Right now, its the only sports car in Fords lineup. It new V6 puts out almost as much power as the old V8. Its almost 100 hp more than the old model V6. By V6 Mustang standards, its in a class by itself.

 

But the main takeway of the commercial: 31mpg. They mention it 3 times! The average Mustang customer is not buying a Mustang (even in V6 form) because it gets 31 mpg. Is 31 mpg good? Sure! Should it be featured? Most certainly. Is it the main selling point? Hell no! And it NEVER EVER SHOULD BE. If it is, then Ford has indeed gone to shyt. This is a Mustang, not a Prius!

 

Fiesta. 40 mpg. Ok....its a great feature. A small, subcompact is suppose to get great MPG. You expect it to get good MPG, thats why you buy one in the first place. But 40 mpg is impressive. But every other subcompact also gets good MPG. So what ELSE does it do besides deliver good MPG?????? Go ahead and showcase the MPG, but can I see something else it does? Can they AT LEAST show more of the car?????????? There are more needless naked unicycle stuntmen who get more more camera time than the car (ok they weren't naked). But Almost the entire commercial is showcasing something that has NOTHING to do with the car. Noting worst than a car commercial that isn't about the car.

 

Ok, I get it...Ford is very much interested in showing the world that Toyota and Honda aren't the only car companies that can make a car with good MPG. But there is a law of deminishing returns. Fuel efficenty doesn't sell sports cars. You want to showcase MPG, do it on the Fusion Hybrid and the Fiesta. The Mustang should be about a 300hp V6 that still manages 31 mpg, not a 31 mpg Mustang that just happens to have 300 hp. Priorities people!!!!!!!

 

Alan Murphy has shown himself to be a very shrewd businessman. I give him a lot of credit. But I also know that he secretly wants Ford to be Toyota. And I get the feeling that his non-car-guy underpinnings are starting to show. A Mustang that is all about MPG is a step in the wrong direction. I think both of the commercials need to be re-done ASAP.

 

Ok, I'll address the Mustang first: I thought it was a really good commercial - the key word in that statement being "a." As in ONE. You're complaining about ONE commercial for the vehicle that happens to highlight the car's MPGs, which this day in age is, as papilgee said, a key selling point. I'm sure there will be a series of other ads highlight both the V6's and GT's performance and whatnot, but this particular ad focused on the MPGs. Look at the Taurus ads - there was one highlighting SYNC, one about the BLIS w/ cross traffic alert, one about the SHO/EcoBoost, and one about something else that I'm not remembering right now.

 

Now as for the Fiesta ad, apparently you didn't watch the whole ad:

Right off the bat, it shows off the keyless entry/pushbutton start feature.

Then it shows the 40 mpg rating - a rating which none of the competition gets.

Lastly it shows that the car has SYNC, which by now most people know of.

 

So that's 3 features - NONE OF WHICH AVAILABLE ON THE COMPETITION - shown in that one DEBUT commercial that you said showed NOTHING but the 40mpg rating. Debut commercials (or at least what I call debut commercials, not sure if that's an official term) are usually meant to give more of a "sneak peek"/overview of the vehicle in question because it's the first ad for the new car, especially for a small car like that from Ford who hasn't had an entrant in that segment for years. That ad, as it literally said 2-3 times is simply to let people know that the Fiesta is here.

 

Would you have preferred a commercial like this one for the 2007 Edge in Canada?

Edited June 7, 2010 by rmc523

[2005Explorer]

Well Mustang is once again outselling Camaro so it must be working! When it comes to the V6 car MPG is important.

[RichardJensen]

But the main takeway of the commercial: 31mpg. They mention it 3 times! The average Mustang customer is not buying a Mustang (even in V6 form) because it gets 31 mpg.

 

 

What resonates more with the mainstream customer (i.e. probably no one on this forum) these days... HP or MPGs?

 

^ This, basically.

 

These Mustang commercials aren't supposed to be preaching to the converted.

[BrewfanGRB]

I'm still wondering who Alan Murphy is...

[rmc523]

I'm still wondering who Alan Murphy is...

 

 

I didn't even notice that!

Edited June 7, 2010 by rmc523

[630land]

It's not the 1960's and gas can't be poured down the drain anymore. There are still too many people that think Ford "only sells gas hogs", so MPG is it these days. Don't like it, tough beans.

 

90%+ buyers get cars for daily driving, not cruising, racing, burning rubber, etc. As long as there is oil spilled in the Gulf of Mexico and we got soldiars dying in Iraq, the #1 "numbers" are MPG, not 0-60, HP, and 1/4 mile times

[Ford Jellymoulds]

This does not surprise me one bit gotta say l could see this coming, in Europe it is the diesel Fiesta's not the gasoline versions folk want and l have been told to shut up gagged every time for just stating the fact that MPG of Fiesta gasoline cars is very poor for a ecobox....

 

Mustang is looking very good at 32 MPG maybe now that is more fuel efficient we might see the Stang offered in Europe and put some fun with awesome classic styling to go with it putting the FUN factor back into motoring, sad to say l would have to join a very looooooooooooooooooooooooooooooooooooooooooooooooooooooooooog queue of folk that would want one "Made in USA" as well cars don't come much better it certainly would relieve the boredom that is Ford of Europe folk might start liking cars again here rather than trying to ban them off the roads.

 

 

European Gasoline 1.6 Fiesta £15,645.

In town MPG - 35.7 UK MPG = 29 US MPG

Out of Town MPG - 60.1 UK MPG = 50 US MPG

 

Average MPG- 47.9 UK MPG =39 US MPG (Not as good as the USA)

 

European Econetic Diesel 1.6 Fiesta £15,145

In town- 61.4 UK MPG = 51 US MPG

Out of town - 88.3 UK MPG = 73 US MPG

Average MPG- 76.3 UK MPG = 63 US MPG

LINK TO UK FIESTA MPG NUMBERS FOUND UNDER RUNNING COSTS

Bring the 32 MPG 38 UK MPG Mustang to Europe watch its production line output treble overnight in the USA and take the dull out of owning cars in Europe.

 

Britons politicians have their Jags swapped for dodgy runaway Toyota Prius's by Tony bLiar, if that is not bad enough Prime Minister David Cameron it telling them that they must give them up for Mountain Bikes to cut costs be green use them with a train long distance, walk bus use the tube. You can see where all this green shit is heading in Europe - OUT OF CARS the next big step....

 

Ford needs to put the FUN back into motoring in Europe and bring the Mustang here folk might start liking cars again motoring has become a boring bland very dull expensive Mundane chore nobody enjoys anymore in the UK.

Edited June 7, 2010 by Ford Jellymoulds

[atvman]

I thought the "305hp, 31mpg" Mustang commercial was pretty good. The cars racing through town were what caught my attention, they looked exciting. The 31mpg part was just icing on the cake.

[RangerM]

The message I get from the ad (I didn't count the iterations of "31 mpg") was you can get 300 Horsepower AND 31 mpg.

 

Seeing as the V6 model is (still?) the majority seller for the Mustang, I see nothing wrong in projecting the "have your cake and eat it too" message.

 

Something else to think about, what are the demographics of the typical Mustang buyer and how do they compare with a graying America? Would an aging baby-boomer looking at a fixed income (in retirement) tend to gravitate toward a Mustang, if they feel they aren't compromising?

Edited June 7, 2010 by RangerM

[Anthony]

I do think the commercial is for the folks who never thought they could get a Mustang for a variety of issues....mpg being one of them. I thought it was pretty good advertising. The horsepower was was mentioned and hinted at enough by the visuals in the commercial itself.

[morgande]

Ok, I'll address the Mustang first: I thought it was a really good commercial - the key word in that statement being "a." As in ONE. You're complaining about ONE commercial for the vehicle that happens to highlight the car's MPGs, which this day in age is, as papilgee said, a key selling point. I'm sure there will be a series of other ads highlight both the V6's and GT's performance and whatnot, but this particular ad focused on the MPGs. Look at the Taurus ads - there was one highlighting SYNC, one about the BLIS w/ cross traffic alert, one about the SHO/EcoBoost, and one about something else that I'm not remembering right now.

 

The first commercial you air sets the tone for what you want to be known for. You might go through many different commercials to highlight specific features, but the first debut commercial sets the stage for the main selling point of the car. In the case of a performance car, I expect that main selling point to be performance related. The first...let me repeat that...THE FIRST...thing they should have mentioned was the new V6 with 305 hp. It makes 45% MORE horsepower than the 2010 model. MPG is a 19% increase. Now, everyone knows that increasing MPG is a far more difficult task than power...which is why it should be touted. But when updated model makes almost 50% more power than the outgoing model, and were talking about a PERFORMANCE CAR, that is the feature. Anyone who looking at a Camaro or a Hyundai Genesis coup now can easily add the V6 Mustang to the list. When before it wouldn't have even been a consideration against the other two.

 

Now as for the Fiesta ad, apparently you didn't watch the whole ad:

Right off the bat, it shows off the keyless entry/pushbutton start feature.

Then it shows the 40 mpg rating - a rating which none of the competition gets.

Lastly it shows that the car has SYNC, which by now most people know of.

 

So that's 3 features - NONE OF WHICH AVAILABLE ON THE COMPETITION - shown in that one DEBUT commercial that you said showed NOTHING but the 40mpg rating. Debut commercials (or at least what I call debut commercials, not sure if that's an official term) are usually meant to give more of a "sneak peek"/overview of the vehicle in question because it's the first ad for the new car, especially for a small car like that from Ford who hasn't had an entrant in that segment for years. That ad, as it literally said 2-3 times is simply to let people know that the Fiesta is here.

 

I did watch the whole commercial. Perhaps YOU didn't.

For the first 8 seconds, you see the car. And the push button start at the end is about a second worth of viewing time. So....from 10 seconds in, you don't see anything meaningful (no car shots, no text displays of features) until you get almost 30 seconds in. That is 20 seconds of purely useless footage. From there, the remaining two features of the car that are showcases (SYNC and hands free) are done so WITHOUT USING THE CAR. A unicycle acronym for hands free is cleaver, but stupid for a feature you want to display on a car. And what does an umbrella have to do with SYNC? On and that CAR (which is the whole purpose of the commercial) doesn't show up again to almost 45 seconds in. 15 seconds wasted trying to showcase features about the car without showing the car. You never get a real shot of the interior. And when the car does show up, its has 0 focus on the frame. Its just 'there' along with the 20 billion props used on the commercial. Pretty big deal? What is? The 40 mpg maybe? Ok I get that. Thats one feature that is hard to show in a commercial by showcasing the car. You just gotta text-display it and more along. But what about hands free? What about SYNC? What are those things? A customer would walk away never knowing the car had hands free phone and infotainment capability by viewing this commercial UNLESS they already knew it had them in the first place. All in all, you see the car for exactly: 25 seconds...and not even all 25 of those seconds show something unique. There are two basic shots of the car, one far off, and another view of the passengers. That's it! I don't see how you can defend a commercial for a car that barely shows the car. Its nearly as bad as the 'safest car in America' Taurus commercial a few years ago. TERRIBLE!!!!!

[chiefstang]

Yeah, but look at the good side of this. Ford gave you a reason to do your usual trolling. They haven't had much to complain about lately, so you gotta be pretty stoked that you were able to find something that you can whine about.

 

Way to stretch, bud.

 

BTW, they can say "31 MPG" a hundred times, and I'm pretty sure a Mustang sliding sideways with smoke pouring off the rear tires gets the point across.

[morgande]

Yeah, but look at the good side of this. Ford gave you a reason to do your usual trolling. They haven't had much to complain about lately, so you gotta be pretty stoked that you were able to find something that you can whine about.

 

Way to stretch, bud.

 

BTW, they can say "31 MPG" a hundred times, and I'm pretty sure a Mustang sliding sideways with smoke pouring off the rear tires gets the point across.

 

So I am a troll? How do tell...am I a troll?

[atvman]

Yeah, but look at the good side of this. Ford gave you a reason to do your usual trolling. They haven't had much to complain about lately, so you gotta be pretty stoked that you were able to find something that you can whine about.

 

Way to stretch, bud.

 

BTW, they can say "31 MPG" a hundred times, and I'm pretty sure a Mustang sliding sideways with smoke pouring off the rear tires gets the point across.

When my wife and I first saw the commercial, I said "They are making the V6's look pretty entertaining." She said, "Wow, that's a lot better mileage than I thought Mustangs got."

[morgande]

When my wife and I first saw the commercial, I said "They are making the V6's look pretty entertaining." She said, "Wow, that's a lot better mileage than I thought Mustangs got."

 

When you buy a Mustang, what are you buying it for? The MPG or the performance? Even in V6 trim, its still a performance car. There is a striking difference between a sports car and a sporty car. I would call a Mustang (regardless of V8 or V6) a sports car. It is not a sporty car. The Fusion is sporty.

 

You expect a performance car to be about performance. They mentioned the MPG 4 times!!!!!! 4 different times. And when they did tell you about the cars performance, it was referenced it terms of its MPG again. So it was a total of 5 times they told you it gets 31 mpg. Clearly that is the selling point for this car. It gets 31 mpg. But what about...I dunno...the performance? Isn't that a big deal too? After all, this is a Mustang right? What are the priorities for this car? Is the focus to make a fuel efficient car as sport(y) as it can be? Or is to make a performance car still have good fuel economy? Too vastly different philosophies. I think Ford is too obsessed with fuel economy right now. Make it a focal point...sure. But don't make it the focal point. As if to say that the its the primary goal for everything. Especially when your talking about a car that is not about MPG in the first place.

[NickF1011]

When you buy a Mustang, what are you buying it for? The MPG or the performance? Even in V6 trim, its still a performance car. There is a striking difference between a sports car and a sporty car. I would call a Mustang (regardless of V8 or V6) a sports car. It is not a sporty car. The Fusion is sporty.

 

And there is where you are wrong. The Mustang never was and never will be a sports car -- especially the base model. People buy the V6 because they want something that seems sporty without the sacrifices of the V8 engine -- mainly price and fuel economy. Here Ford is offering you 31 MPG, which makes it appeal to an even wider market who thought that even the V6 engine in such a sporty vehicle couldn't possibly be efficient.

 

Was just speaking with a few co-workers and one of them mentioned the 300+ horsepower and 31 mpg Mustang. His remark? "I had no idea they were getting over 30 mpg." Why did he know? That commercial.

 

Argument fail.

Edited June 7, 2010 by NickF1011

[PREMiERdrum]

And there is where you are wrong. The Mustang never was and never will be a sports car -- especially the base model. People buy the V6 because they want something that seems sporty without the sacrifices of the V8 engine -- mainly price and fuel economy. Here Ford is offering you 31 MPG, which makes it appeal to an even wider market who thought that even the V6 engine in such a sporty vehicle couldn't possibly be efficient.

 

Was just speaking with a few co-workers and one of them mentioned the 300+ horsepower and 31 mpg Mustang. His remark? "I had no idea they were getting over 30 mpg." Why did he know? That commercial.

 

Argument fail.

 

Post win.

[papilgee4evaeva]

In the history of cars, one has had to go for either performance or fuel economy. Ford is showing that, in their V6 model, that now you can have both.

 

Heck, Ford is saying that now, as compared to the previous V6, both are actually available! :P

 

I will say this, Morgan... if the GT ads emphasize that their MPGs are better than the outgoing V6, then you'll have more of a valid case.