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Geneva Motor Show: Ford Ranger Wildtrak Debuts


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I really hope Ford reads these posts. If for no other reason, the the Ranger issue wont go away. whether you agree or disagree, that means there is interest in Ranger. I for one would love a new truck to replace both the Blazer and Escort. I do not need a truck, the size of the F150, give us the world Ranger, call it an F100. Thats all there is to it. I know, I dont know the buisness case behind not bringing the new Ranger to the biggest friggen market. I have to believe someone has a plan not to forgrt about us.

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I really hope Ford reads these posts. If for no other reason, the the Ranger issue wont go away. whether you agree or disagree, that means there is interest in Ranger.

 

There is a echo chamber effect on discussion groups because the same group people keep posting the same thing over and over...what counts is the sales numbers and the money Ford is making...which its obiviously not doing with the Ranger to consider improving it.

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My 2007 edge is all wheel drive and does indeed have a transfer case.....

 

Yes, I can read your signature, I knew it was AWD. It still doesn't have a transfercase. What it does have is basically an extra differential set and driveshaft sticking out of the rear of a FWD-type transmission. That is not a transfer case. A transfer case is a unit that typically bolts onto the back of a RWD-style transmission and features a selectable reduction gear (Low Range) as well as selectable front driveshaft engagement. FWD-based AWD and RWD-based 4WD are two very different systems. One's meant for pleasant handling on snowy roads, the other is meant for more severe off-road use where low-range gearing and full torque transmission to both axles simultaneously are required.

 

Sorry if I'm nitt-picking, but it just seems to me that the general population, including a lot of car salesman, don't know the difference any more...

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Let’s look at the facts as we know them today:

 

Fact #1- Ford has announced that production of the current US Ranger will end in 2011.

 

Fact #2 - Production of the Explorer Sport Trac has already ended.

 

Fact #3 - The F-100 project has been put on indefinite hold.

 

Fact #4 - Darryl Kuzak, Ford's vice president of global product development, has publicly stated that the T6 Ranger will not be sold in the US or Canada.

 

Fact #5 - Mr Kuzak has also stated that customers who would have been interested in a Ranger replacement would be just as well suited buying an F-150, Fiesta, Transit Connect or C-Max.

 

Those are the facts. Anything else is pure speculation at this point in time.

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Since sranger's being pouty, I'll post the figures from cars.com

 

I wish you could enter direct HTML, or data tables... So instead I've attached a PDF :)

 

 

Those of you so inclined, do with it what you will... I was vaguely interested, but not enough to go into more detail about features :)

 

Comparo.pdf

 

 

Ok Her you go ( A quick Version ).

 

( Warning I rounded the numbers to the nearest 1K )

 

The BMW X3 i35 with premium Package and front heated seats is about 46K. The Edge Limited AWD with the rapid spec is about 42K. That is an upfront 4K differential. However, if you do a little research you will find that after 4 years the X3 will most likely be worth about 4-5K more than the Edge. However, since I doubt anyone would accept that numbr, I decided to reduce the differential to 2K. That means that the X3 cost of ownership is about 2K more than the Edge. ( What I stated in a earlier post ) However, the BMW has free service for the first 50,000 miles. I change the oil in the Edge at 5000 miles is it is recommended in the manual if you tow with it. That means that you have to add in about 10 oil changes and probably a couple of air filters on the Edge. I think about $400 worth of service is reasonable. So you are left with a differential of about $1600.....The BMW gets slightly better gas mileage, but required premium. If you figure in the price differential of premium vs miles I drive it works out to about $800.00 more to own the X3. So we are back to a $2400 differential to own the X3. Company pays insurance so that is not an issue for me...

 

Now there are trade offs both ways. The Edge with the rapid spec has a good NAV system that the BMW does not have. I also has the excellent Ford Sync. All other options are about the same. The X3 has significantly higher performance than the Edge. I handles much better and I liked the way it drove much better. I thought the leather interior in the X3 was much better than that in the Edge. The dealers service in the BMW cannot be beat, you call ahead, drop the car off and you loaner is waiting on you. Your loaner is always a nicer vehicle than you own ( up selling ).

 

Now, the big question is Is the X3 worth $2500 more than a loaded Edge? Well I could argue yes and no depending on what you value most in a car.

 

Both offer a smooth quite comfortable ride. Both will tow my boat ( 2800lb). Both have plenty of room for me to carry four adults out to lunch ( part of my job ). Both have plenty of room for my demo and sevice equipment. Both meet all of my needs very well...

 

The Edge has more technology gadgets. I would love to have Ford Sync. It is one option that I would really miss in the BMW. I am not crazy about mytouch. The BMW has much more performance. It drives and handles much better than the Edge in my opinion. I rarely use the NAV in my current Edge SEL Plus because the map is out of date and I have an Android phone and an iPad. There NAV in the Phone or iPad is typically more accurate and is always up to date so I place little value in the built in NAV. I like the looks of the BMW a little better, but that is subjective...

 

So, the BMW would be worth roughly $2500 more to me.... That is all i can say about it....

 

EDIT: I thought a couple of performance specs were reasonable to add:

 

BMW 0-60mph 5.5 1/4mile 14.1sec @ 95mph... ( Close to my 2005 Mustang GT when stock )

 

Edge 0-60mph 7.5 1/4mile 15.6sec @ 89mph

Edited by sranger
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You didn't read Noah's pdf (which I'm assuming is accurate)

 

Edge/X3

Length 184.2/183.0

Width 76.0/74.1

Height 67.0/65.4

HP 285/240

TQ 253/221

18/25 vs 19/25

87 octane vs 91 octane

Edge is 150 lbs heavier

 

Yes, the X3 is smaller, but they are of comparable size.

 

 

One correcton,

 

The HP is 285 vs 300 for the i35 model I was interested in...

TQ was 253 vs 300 fl-lb.

 

Also the BMW also has a 8 speed trans instead of 6....

Edited by sranger
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Yes, I can read your signature, I knew it was AWD. It still doesn't have a transfercase. What it does have is basically an extra differential set and driveshaft sticking out of the rear of a FWD-type transmission. That is not a transfer case. A transfer case is a unit that typically bolts onto the back of a RWD-style transmission and features a selectable reduction gear (Low Range) as well as selectable front driveshaft engagement. FWD-based AWD and RWD-based 4WD are two very different systems. One's meant for pleasant handling on snowy roads, the other is meant for more severe off-road use where low-range gearing and full torque transmission to both axles simultaneously are required.

 

Sorry if I'm nitt-picking, but it just seems to me that the general population, including a lot of car salesman, don't know the difference any more...

 

 

Sorry, as a mechanical engineer, I think that if it transfers power it is by definition a power transfer case.... I do not think a low locking differential is required to call it a transfer case. I do agree that a low/lock is required in my opinion to call it a true 4 Wheel drive... Buit I agree that we are splitting hairs...

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Here you go. Since when is 5 inches narrower and smaller in every other measure "about the same size"? And I'm sure the Edge comes with more std. equipment.

 

------------------ BMW X3 Ford Edge

Base Price $37.6K $33K

Fuel Capacity 17.7 19.0

Wheel Base 110.5 111.2

Overall Length 183.0 184.2

Width 82.6 87.5

Height 65.4 67.0

 

Head Room: Front 40.7 inches 40.0 inches

Head Room: Rear 39.1 inches 39.3 inches

Leg Room: Front 39.9 inches 40.7 inches

Leg Room: Rear 36.8 inches 39.6 inches

Shoulder Room: Front 57.3 inches 58.9 inches

Shoulder Room: Rear 56.0 inches 58.7 inches

 

 

Well,

 

If you look at the interior dimensions you gave, you more or less made my point for me.... Smaller external dimensions with roughly the same internal is better IMHO...

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Let’s look at the facts as we know them today:

 

Fact #1- Ford has announced that production of the current US Ranger will end in 2011.

 

Fact #2 - Production of the Explorer Sport Trac has already ended.

 

Fact #3 - The F-100 project has been put on indefinite hold.

 

Fact #4 - Darryl Kuzak, Ford's vice president of global product development, has publicly stated that the T6 Ranger will not be sold in the US or Canada.

 

Fact #5 - Mr Kuzak has also stated that customers who would have been interested in a Ranger replacement would be just as well suited buying an F-150, Fiesta, Transit Connect or C-Max.

 

Those are the facts. Anything else is pure speculation at this point in time.

 

#3 is not a known fact, at least not by anyone here. It was put on hold at one point but you don't know if it's still on hold or not.

 

#4 - the CURRENT T6 can't be sold in the U.S. That doesn't mean they can't modify it. How many times does this have to be repeated?

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Roughly? You're stretching.......

 

 

Not stretching at all. I am 6'-4" tall about 230lb. I was equally comfortable in each vehicle.... I could see better out of the x3. So, in ANY way that matters to me they are very similar in size......

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Let’s look at the facts as we know them today:

 

Fact #1- Ford has announced that production of the current US Ranger will end in 2011.

 

Fact #2 - Production of the Explorer Sport Trac has already ended.

 

Fact #3 - The F-100 project has been put on indefinite hold.

 

Fact #4 - Darryl Kuzak, Ford's vice president of global product development, has publicly stated that the T6 Ranger will not be sold in the US or Canada.

 

Fact #5 - Mr Kuzak has also stated that customers who would have been interested in a Ranger replacement would be just as well suited buying an F-150, Fiesta, Transit Connect or C-Max.

 

Those are the facts. Anything else is pure speculation at this point in time.

That's a great idea, I want a 4x4 fuel efficient pickup that I can throw a bunch of crap in the bed, but instead try to sell me on the feista :confused:

 

 

Screw the f-150. I have my bronco, and that thing is way too big for what I need. A smaller bronco 2/jeep/original bronco/ranger is what is needed. I recently got to move a friends f-150 extended cab with long bed, and with the topper on it was damn near imposible to back up. What a pain!

 

Unfortunatly like you have stated we might be stuck with the f-150 for awhile...

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Not stretching at all. I am 6'-4" tall about 230lb. I was equally comfortable in each vehicle.... I could see better out of the x3. So, in ANY way that matters to me they are very similar in size......

 

I can be equally comfortable in a Focus and a Taurus - that doesn't make them "roughly" the same size.

 

Nobody's telling you what to buy or like, just admit that you prefer the X3 even though it is smaller and more expensive. Nothing wrong with that.

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Ok Her you go ( A quick Version ).

 

( Warning I rounded the numbers to the nearest 1K )

 

The BMW X3 i35 with premium Package and front heated seats is about 46K. The Edge Limited AWD with the rapid spec is about 42K. That is an upfront 4K differential. However, if you do a little research you will find that after 4 years the X3 will most likely be worth about 4-5K more than the Edge. However, since I doubt anyone would accept that numbr, I decided to reduce the differential to 2K. That means that the X3 cost of ownership is about 2K more than the Edge. ( What I stated in a earlier post ) However, the BMW has free service for the first 50,000 miles. I change the oil in the Edge at 5000 miles is it is recommended in the manual if you tow with it. That means that you have to add in about 10 oil changes and probably a couple of air filters on the Edge. I think about $400 worth of service is reasonable. So you are left with a differential of about $1600.....The BMW gets slightly better gas mileage, but required premium. If you figure in the price differential of premium vs miles I drive it works out to about $800.00 more to own the X3. So we are back to a $2400 differential to own the X3. Company pays insurance so that is not an issue for me...

 

Now there are trade offs both ways. The Edge with the rapid spec has a good NAV system that the BMW does not have. I also has the excellent Ford Sync. All other options are about the same. The X3 has significantly higher performance than the Edge. I handles much better and I liked the way it drove much better. I thought the leather interior in the X3 was much better than that in the Edge. The dealers service in the BMW cannot be beat, you call ahead, drop the car off and you loaner is waiting on you. Your loaner is always a nicer vehicle than you own ( up selling ).

 

Now, the big question is Is the X3 worth $2500 more than a loaded Edge? Well I could argue yes and no depending on what you value most in a car.

 

Both offer a smooth quite comfortable ride. Both will tow my boat ( 2800lb). Both have plenty of room for me to carry four adults out to lunch ( part of my job ). Both have plenty of room for my demo and sevice equipment. Both meet all of my needs very well...

 

The Edge has more technology gadgets. I would love to have Ford Sync. It is one option that I would really miss in the BMW. I am not crazy about mytouch. The BMW has much more performance. It drives and handles much better than the Edge in my opinion. I rarely use the NAV in my current Edge SEL Plus because the map is out of date and I have an Android phone and an iPad. There NAV in the Phone or iPad is typically more accurate and is always up to date so I place little value in the built in NAV. I like the looks of the BMW a little better, but that is subjective...

 

So, the BMW would be worth roughly $2500 more to me.... That is all i can say about it....

 

EDIT: I thought a couple of performance specs were reasonable to add:

 

BMW 0-60mph 5.5 1/4mile 14.1sec @ 95mph... ( Close to my 2005 Mustang GT when stock )

 

Edge 0-60mph 7.5 1/4mile 15.6sec @ 89mph

Based on your comparison, there are still some significant cost factors (>$1000) that are not clear,

1) Vista Roof on the Edge, what does X3 have? - $1600

2) SYNC ($400) + NAV ($800), - $1200

I know you said you want one but not the other, nontheless, you have to count their cost in comparison, right?

(BTW, the new NAV on Edge is SD card based so it's a lot cheaper and no worries about out-dated maps)

3) Current incentive, $$? This could go either way, it may even help your case

 

That said, if you pick i35 for X3 and care about performance, you should really check out the Edge Sport AWD, with the 3.7 V6. It starts at $2000 higher than the Limited, but you don't have to order the things you don't want, such as Vista Roof, NAV etc. Who knows, it may actually be cheaper than $42k Limited.

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Why are individuals arguing about X3s and the Edge on a thread about the T6?

 

Anyway, I hope Ford announces something regarding the small truck market. I find it hard to believe they would abandon it given the potential upswing if gas prices stay up. Hard to use Ranger sales to read too much into potential sales because it is effectively about a 1990 truck. Yea, they've made some improvements, but not many. There really hasn't been an exciting, modern small truck introduced by anyone in many years. Seems like there is an opportunity there and with the smaller Eco-boosts coming around they might be able to have something unique.

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I can be equally comfortable in a Focus and a Taurus - that doesn't make them "roughly" the same size.

 

Nobody's telling you what to buy or like, just admit that you prefer the X3 even though it is smaller and more expensive. Nothing wrong with that.

 

 

It is slightly smaller and slightly more expensive.... That IS ACCURATE...

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Based on your comparison, there are still some significant cost factors (>$1000) that are not clear,

1) Vista Roof on the Edge, what does X3 have? - $1600

2) SYNC ($400) + NAV ($800), - $1200

I know you said you want one but not the other, nontheless, you have to count their cost in comparison, right?

(BTW, the new NAV on Edge is SD card based so it's a lot cheaper and no worries about out-dated maps)

3) Current incentive, $$? This could go either way, it may even help your case

 

That said, if you pick i35 for X3 and care about performance, you should really check out the Edge Sport AWD, with the 3.7 V6. It starts at $2000 higher than the Limited, but you don't have to order the things you don't want, such as Vista Roof, NAV etc. Who knows, it may actually be cheaper than $42k Limited.

 

The Dual panel roof is part of the premium package in the X3. It is similar to the Vista roof but not quite as large...

 

As I said, the Edge at that price would have a NAV an Sync that the BMW X3 did not have. I never tried to hide that fact.. I consider it a traid off. However, if I chose the Edge, I would want all of the toys, if I am giving up so much performance I would want the gadgets. That is why I selected the two configurations that I did...

 

As for the Sport, Every test I have seen shows that It is no faster than the Edge limited due to the extra weight and 20" ( silly wheels )...

 

The Edge is a great vehicle, When I bought it, it was down to the X3 and the Edge. At the Time the Loaded Edge AWD SEL PLUS was $32K. The BWM was $45K. At the time, the BMW offered no significant performace advantage over the Edge and it was much smaller than it is now. At that tiem it was a no brainer to chose the Edge. However, now is a completely different story. Ford has raise the price of the Edge to the point where there is a good argument to br made to chose either for more or less the same money....

 

That was the original point of my original post that got so side tracked....

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I also wonder how a thread on the newly release Ranger Wildtrak has been nearly hijacked by another on the X3... Don't see the connection, but oh well.

 

I think the most annoying thing about the Kuzak response was his complete misunderstanding of the Ranger market... Really gives me little confidence that we can just sit back and be surprised by Ford. I get the idea that unlike when I grew up compact trucks aren't considered as inspirational vehicles... But the idea that a current Ranger buyer is going to consider a Fiesta or C-Max is a complete misunderstanding. I can understand the F150 and event the Transit Connect comparison, TC might be a good option for the commercial market. But a customer looking to buy a Ranger obviously is looking for more cargo capacity than the tiny Fiesta could possibly provide. And while the Transit Connect could be a consideration I can't image someone looking for cargo capacity is looking for a people mover like the C-Max. And one of the largest reasons to buy a pickup truck is the all-terrain capability, and none of the options other than the F150 work for that. So in Kuzak's mind the F150 is the only required option needed for any person with a cargo and all-terrain need, and the other Ranger buyers simply don't know what they want.

 

This is the stuff that upsets me the most... It’s fine for Ford to come out and say we're abandoning the Ranger to prop-up F150 sales. I may disagree with that decision, but the Fiesta = Ranger comment was an insult to my intelligence. So was the 90% comment and the mpg comment... But I see that smoke screen has worked for non-car/truck guys.

Edited by Kris Kolman
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Fact #5 - Mr Kuzak has also stated that customers who would have been interested in a Ranger replacement would be just as well suited buying an F-150, Fiesta, Transit Connect or C-Max.

 

Those are the facts. Anything else is pure speculation at this point in time.

 

 

I may disagree with that decision, but the Fiesta = Ranger comment was an insult to my intelligence. So was the 90% comment and the mpg comment... But I see that smoke screen has worked for non-car/truck guys.

 

For people throwing around "Facts" here...does anyone have a direct link quoting Kuzak saying that a Ranger buyer should look at a Fiesta or C-Max? I don't recall EVER seeing that.

 

As for the replacements for the Ranger...the TC can take over for much of what the Ranger was being used for in the commerical fleet market (Auto Parts delevery, Cable/FOIS installs) and for people who actually need a truck the 3.7L F-150 will give them more then enough ablity to do so (such as a park ranger etc) So what role does the Ranger really play besides people who want to have a truck just to have a truck? The I4 Ranger is "worthless" for doing anything serious off road and is the only one that gets decent MPG, and the 4L Ranger is blown out of the water MPG and cabitily wise by the 3.7L F-150.

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For people throwing around "Facts" here...does anyone have a direct link quoting Kuzak saying that a Ranger buyer should look at a Fiesta or C-Max? I don't recall EVER seeing that.

 

As for the replacements for the Ranger...the TC can take over for much of what the Ranger was being used for in the commerical fleet market (Auto Parts delevery, Cable/FOIS installs) and for people who actually need a truck the 3.7L F-150 will give them more then enough ablity to do so (such as a park ranger etc) So what role does the Ranger really play besides people who want to have a truck just to have a truck? The I4 Ranger is "worthless" for doing anything serious off road and is the only one that gets decent MPG, and the 4L Ranger is blown out of the water MPG and cabitily wise by the 3.7L F-150.

 

The I4 Ranger was "worthless" off road because Ford refused to allow 4WD as an option for the 4 cylinders. 4-cylinder 4WD Tacomas sell very well despite being pathetically slow and underpowered. Ford could have fixed the power issue by adding the 160hp 2.5L or the upcoming Focus ST's 250hp 2.0 Ecoboost.

 

"But the F-150 now gets 23mpg" is a poor excuse for killing the Ranger. It gets 23mpg only under ideal conditions (highway cruising). It's still a heavy truck and a 5000lb F-150 uses a lot more gas to putter around town than a 3500lb Ranger rated the same 23mpg on the highway. Nevermind the main battle tank size of the F-150, especially once you factor in the quad cab that people tend to want on a car-replacement daily driver.

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Face it folks, we are just going to have to agree to disagree. There are always going to be people here who want to defend Ford's decisions to the death even if, in the case of the Ranger, they would never have any use for a vehicle like that and therefore have no clue why anyone else would. :shades:

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  • 3 weeks later...

Forgive the late response, but have been busy with a personal issue...

 

I think this article misses the point... While I realize I am a minority here I believe Ford has shot itself in the foot by thinking that those of us buying compact trucks will go off and buy a full-sized truck. We as a collective community don't want and find the massive size of a full-sized truck in the way. We don’t want to drive a boat around town or “out in the bush”. As such I believe we are more likely to take our 90,000 sales (US & Canada Ranger & SportTrac sales last year) to Toyota or Nissan than to buy a F150 or Transit Connect.

 

But I think the real question is does it makes sense to continue to sell F150’s at a loss with a $5,000-$10,000 discount off MSRP in order to keep its price competitive against the Tacoma? Or does it make sense to establish a line to assemble imported F-100 (i.e. Ranger) “kits” as price protection for Ford’s biggest profit maker. And at the same time will improve Ford’s CAFE position because a similar engine F-100 with lighter weight should get much better mpg… Additionally the new CAFE regulations are based on vehicle footprint, such that larger footprint is harder to meet, and the Ranger would help in this regard as well.

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Kris, it's simpler than that. Ford does not want to be in the light truck business because most of its Ranger customers have gone elsewhere and incidentally not to Tacoma because that trucks annual sales have levelled out at just over 100,000.

 

Ford is now following where those 300,000 odd buyers went, what products are they buying now?

The answer is Utilities like SUVs and CUVs. So while Ford offers a V6 F150 and a Transit Connect, that's about as much appeasement as they are going to do, the main push is into its utilities. Makes sense because this is all about earning money an Ford won't be selling sub $20K trucks anymore...

 

In any case, the F150 isn't going anywhere, sales are still strong and as for meeting cafe, Ford will be using it's fuel efficient utilities to do that ( under CAFE, they're classified as trucks)

Edited by jpd80
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As someone said I think weve reached a point of impasse… I'll accept that the market has continued to decline, and the vast majority of the decline is due to full on market shift away from trucks period. You see that same trend in full-sized trucks. As was said recently on Autoline Detroit All the urban cowboys are gone. But if you looked at last years sales figures it looks like the small truck slid has started to slow level off at about 280,000 in the US and 45,000 in Canada. It didnt have the spike that full-sized trucks saw, which I believe was tied to pent up commercial demand, but there were more sales in 2010 than there were in 2009. Call it faith if you will, but I think weve about reached the bottom… Ill continue to say that Ford could maintain an 80,000 annual US/CAN sales figure for the T6 Ranger. It still makes no sense to me to throw away those sales when Ford has decided to import the Transit Connect with less than 30,000 sales. And as youre your sub-$20k comment… I dont see sub-$20k compact trucks rolling off the lots here in Denver. Most compact trucks are being cross-shopped against Jeep Wranglers and sell at mid-to-high $20k with 4WD Extended and CrewCab versions. I understand that Ford is relying on small utilies for CAFE protection, but the F150 continues to be a drag and with its huge weight disadvantage can only get so much from technology. Add to that the profit protection and gas price protections and it seems there is a good CKD argument.

Edited by Kris Kolman
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