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Don't Read this review of the 2013 Lincoln MKZ


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Well, you can't really consider the '96 Taurus a good effort on Ford's part. Outside of the style (inside and out), it was a good car, but sheesh was that ovoid thing horrible looking!

The issue with the '96 Taurus is they tried too hard. They tried to make it strange because at the time the '86 Taurus appeared strange compared to other cars at the time. I have always believed if the 2000 Taurus would have appeared in 1996 it would have been much more successful against the Camry. By the time they actually fixed this cars styling in 2000 the market had already passed it by.

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The issue with the '96 Taurus is they tried too hard. They tried to make it strange because at the time the '86 Taurus appeared strange compared to other cars at the time. I have always believed if the 2000 Taurus would have appeared in 1996 it would have been much more successful against the Camry. By the time they actually fixed this cars styling in 2000 the market had already passed it by.

I agree that Ford took a chance and might have missed. I can understand the mid-size market is not looking for over the top styling. The original Taurus was unique but the interior was new but intuitive. I argue the last generation Escort did the oval look right.

I think Ford missed the main lesson in the of the 96 Taurus. I think no one in Ford was ready to take any chances again. I think the 2000 Taurus was a good sedan at the time and it never got the credit it deserved because Camry and Accord were the choices by making a better Taurus. Heck, the reviewers said it was a good appliance but it wasn't the priority at the time. The priority was keep the Sport utilities raking in the cash and the Taurus uwas sent to cash cow limbo and the dark times happened.

Edited by Hugh
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The priority was keep the Sport utilities raking in the cash and the Taurus uwas sent to cash cow limbo and the dark times happened.

 

 

The scary thing is that if my memory serves me right, there was no new car development in the USA from 1994 till 2000 or so. The Focus was an import from EU (badly done at the time) and one of the primary impetuses in buying Volvo was getting what would be the D3 platform for a CUV and a sedan as an afterthought....the first true Sedan development done in the US was the Fusion and that didn't start till 2001 or so and was just an enlarged Mazda platform. The last total clean sheet design was the Mustang or maybe the GT...the Mustang might share some parts with the LS, but its more or less completely a different car.

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The scary thing is that if my memory serves me right, there was no new car development in the USA from 1994 till 2000 or so.

DEW98 began as a FNA project; they brought Jag in on it for the suspension design. At least that's what I was told at the time by an engineer I knew who was working for Ford.

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That OEM tire thing really annoyed you, didn't it??

 

Come on, don't hold back...................... just tell us how you really feel. LOL

 

I understand completely. I have been enjoying all of the "Ford makes 90% of its profits from F-series sales" fallacy also. You now, like nothing has changed from years ago. You know, like all Ford lines are not profitable.

 

20 years from now, that same statement will still be thrown around as fact.

Although it may not quite be a 90% profit maker anymore I can promise if Ford was to take away the F-Series tomorrow their profits would look VERY different. You may not think the F-Series has much impact on overall profits anymore, but I bet it has a heck of a lot of impact. Take away the F-Series and their balance sheet would change drastically. That is a fact.

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Although it may not quite be a 90% profit maker anymore I can promise if Ford was to take away the F-Series tomorrow their profits would look VERY different. You may not think the F-Series has much impact on overall profits anymore, but I bet it has a heck of a lot of impact. Take away the F-Series and their balance sheet would change drastically. That is a fact.

 

No shit sherlock. Nobody said or hinted or even thought that the F-series isn't a huge profit center for Ford. Of course it is. But it's not the ONLY profit maker and Ford is now in a position where they can survive a downturn in F series sales because they have a balanced portfolio whereas before they were too dependent on F series with nothing to balance it out when folks started buying less trucks and more cars.

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No shit sherlock. Nobody said or hinted or even thought that the F-series isn't a huge profit center for Ford. Of course it is. But it's not the ONLY profit maker and Ford is now in a position where they can survive a downturn in F series sales because they have a balanced portfolio whereas before they were too dependent on F series with nothing to balance it out when folks started buying less trucks and more cars.

One thing that I can always count on is a sarcastic and belittling reply from you. Are you only like that on the Internet or do you treat everyone you know in real life the same way? I only made that reply because although the 90% figure might not be correct anymore I bet the F-Series is still driving at least 3/4 if not more of the North American profit. Could Ford survive a downturn in F-Series sales today? Yes, but take away 25,000 F-Series units a month and the bottom line would suffer a lot.

 

Anyhow my bad for getting off topic because this thread wasn't suppose to be about Ford anyhow... it's about a Lincoln product and the review of that product.

Edited by 2005Explorer
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It would be interesting to see a Lincoln P and L but it will never happen. Internally, they know what its doing and and publicly it gets lumped into Fords numbers.

It would be interesting, but even though they want it to be marketed as it's own company "Lincoln Motor Company" I'm sure they will never actually split it out financially. I'm guessing... and this is just a guess right now... but the re-structure of Lincoln and developing a whole new line of Lincoln vehicles is probably not being financed by current Lincoln sales. The hope is that someday it will be a profit generator, but I think they have a ways to go to get it there. Either the plan will work great, sorta work or it will fail. I'm not making any judgements yet until I see more of the new vehicles.

Edited by 2005Explorer
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aneekr, gotcha, I was mainly curious as I just relocated to Carmel from Ohio recently.

 

Welcome to Central Indiana! Carmel is a great place to live. If you need to visit a Ford dealership nearby for service or parts, I have been very satisfied with Pearson Ford on Michigan Road, just south of Indiana 334 and north of I-465.

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One thing that I can always count on is a sarcastic and belittling reply from you. Are you only like that on the Internet or do you treat everyone you know in real life the same way? I only made that reply because although the 90% figure might not be correct anymore I bet the F-Series is still driving at least 3/4 if not more of the North American profit. Could Ford survive a downturn in F-Series sales today? Yes, but take away 25,000 F-Series units a month and the bottom line would suffer a lot.

 

You earn those replies with the ridiculous things you post. Common sense and simple math would tell you that's not likely. And saying that a reduction in F series sales would reduce Ford's profits is like saying water is wet.

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You earn those replies with the ridiculous things you post. Common sense and simple math would tell you that's not likely. And saying that a reduction in F series sales would reduce Ford's profits is like saying water is wet.

 

Nope no one deserves to be treated the way you treat people around here that don't agree with you. Your just a forum bully and resort to playground name calling when someone tries to make a different point or has a different opinion.

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Nope no one deserves to be treated the way you treat people around here that don't agree with you. Your just a forum bully and resort to playground name calling when someone tries to make a different point or has a different opinion.

 

All that over "no shit sherlock"? Seriously?

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All that over "no shit sherlock"? Seriously?

You have done it to me many times in the past. It hasn't been recently because lately I have tried my best to avoid forum interaction with you. Let's try and keep it that way. "No shit sherlock" is something you tell someone when you think they are stupid. I don't care if you think I am stupid or not. I am free to have my own opinions just like everyone else on this board. I think I have been a responsible forum member over the years and have done my best to avoid name calling or any other immature bully style tactics. I'm probably not 100% innocent, but it seems like you are always just sitting there waiting to attack me for everything. Well there you go... tear me up and call me stupid if it helps build your ego. I've said my peace.

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"No shit sherlock" simply means you're stating the obvious. It's not "name calling". My issue is what you claim is your "opinion" is usually an objective fact that doesn't necessarily make sense or agree with known facts or common sense. I'll try to be a little less sarcastic.

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It would be interesting to see a Lincoln P and L but it will never happen. Internally, they know what its doing and and publicly it gets lumped into Fords numbers.

With so much engineering still being shared by the two brands, it would be difficult to really break it out fully or to any realistic accuracy. You'd have to rather arbitrarily decide how to split the shared costs between the brands.

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