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Lincoln hires Matthew McConaughey as spokesperson for coming MKC ads


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Memories of Farrah

 

Interestingly, Lincoln-Mercury was using Farrah Fawcett before she became famous. This ad is from 1975. Charlie's Angels premiered in the fall of 1976. That was the show that made Farrah Fawcett (or Farrah Fawcett-Majors, as she was known then) a household name.

 

The suggestiveness of the ad is something you won't see in 21st century car ads. She is wearing a very sexy, form-fitting evening dress. When she goes to the beach, the camera focuses on her legs - and the dress comes down! Is she going to skinny dip? This ad has to run during primetime television, so when the camera pans up, we discover that she is wearing her white bathing suit! Dad and junior are disappointed, but perhaps they are thinking that they should visit their local Lincoln-Mercury dealer to check out a Cougar XR-7. And maybe it will make mom feel like that model when she drives it.

 

Ah, the 1970s...

Edited by grbeck
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"Makin' Thunderbirds"



The big line moved one mile an hour
So loud it really hurt
The big line moved so loud
It really hurt
Back in '55
We were makin' thunderbirds

We filled conveyors
We met production
Foremen didn't waste words
We met production
Foremen didn't waste words
We were young and proud
We were makin' thunderbirds


We were makin' thunderbirds
We were makin' thunderbirds
They were long and low and sleek and fast
They were all you ever heard
Back in '55
We were makin' thunderbirds

Now the years have flown and the plants have changed
And you're lucky if you work
The big line moves but you're lucky if you work
Back in '55
We were makin' thunderbirds

We were makin' thunderbirds
We were makin' thunderbirds
They were long and low and sleek and fast
They were classic in a word
Back in '55
We were makin' thunderbirds
We were young and proud
We were makin' thunderbirds
We were young and sure
We were makin' thunderbirds
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So this begs the question, is the reason older sexually active women who go after younger men called cougars because of the car ;)

 

 

Sadly it doesn't appear so.

 

 

Most of its popularity stems from a 2001 book by Valerie Gibson, called Cougar: A Guide for Older Women Dating Younger Men. This is the sort of book you buy as a joke for your newly single women friends, but one that they will read with interest when no one else is around.

When seeking the origin of terms, lexicographers look for printed evidence. In hunting cougars – the term, not the women or the wild cats – I found a March 3, 2001, article in the Globe and Mail of Toronto which credits “cougar” to a Canadian website called Cougardate.com, which the story says was started in 1999. It is, as you have guessed, a website where older women can meet younger men.

The story given in that article is that one of the two women who founded the website was told by a nephew that the two ladies were like cougars in search of small defenseless animals. The nephew said he picked up the term from players on his hockey team. So, 1999 is the earliest probable date we have for the term and it’s fairly reliable.

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