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Ford Confirms Plan: More SUVs/CUVs, Fewer Cars


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Just imagie if Hackett set to and undid all of Fields meddiling and slow down of new product becaus

e he thought the economy would tank, just imagine if Ford could actually fast track stuff like more Utilities..

 

After bragging how quickly Ford stripped and refit Dearborn for NG F150, taking seven months

to do the switch at MAP to get Ranger production - Frankly it looks like Ford is taking the piss...

Are they getting Colin and Justin to do the decorating........

Edited by jpd80
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After bragging how quickly Ford stripped and refit Dearborn for NG F150, taking seven months

to do the switch at MAP to get Ranger production - Frankly it looks like Ford is taking the piss...

 

In Ford's defense, did the actual lay out of Dearborn change or was it completely gutted with new equipment going into the same place?

 

If anything MAP is going to be completely reconfigured with going from a unibody FWD to RWD BOF truck. I know when Edison went from the Escort to Ranger, it took at least 6-8 months, if not longer. I'll have to ask my dad.

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In Ford's defense, did the actual lay out of Dearborn change or was it completely gutted with new equipment going into the same place?

 

If anything MAP is going to be completely reconfigured with going from a unibody FWD to RWD BOF truck. I know when Edison went from the Escort to Ranger, it took at least 6-8 months, if not longer. I'll have to ask my dad.

It's quite bemusing when you think that a few short years ago Michigan Truck Plant was actually building BOF vehicles.

One of our Friends form MAP might like to comment on changes, whether it's going back to a similar layout as MTP

or just slightly different to now...

Edited by jpd80
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It's easier to justify the expense of a balls to the wall 24x7 changeover on F series than Ranger. And you're launching a brand new model on a brand new platform in a brand new plant so they need extra time for that even if they weren't reconfiguring the plant.

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In Ford's defense, did the actual lay out of Dearborn change or was it completely gutted with new equipment going into the same place?

 

Completely gutted. We disconnected electric and air and bulldozers literally pushed the robots and machines out the back door. Never seen anything like it and I wished that I had taken pictures of the piles sitting in the back yard. If I were to describe to you how high they were you'd never believe me.

 

When it wad all said and done the building was down to bare steel.

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After bragging how quickly Ford stripped and refit Dearborn for NG F150, taking seven months

to do the switch at MAP to get Ranger production - Frankly it looks like Ford is taking the piss...

You can't compare the F150 line change with, well, anything else. That took half of the production capacity of their biggest and most profitable vehicle offline, so they had no choice but to complete the change in record time. There's no reason for them to do that with the changeover from Focus to Ranger.

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You can't compare the F150 line change with, well, anything else. That took half of the production capacity of their biggest and most profitable vehicle offline, so they had no choice but to complete the change in record time. There's no reason for them to do that with the changeover from Focus to Ranger.

Sure there is, theyre bleeding money on the Focus.
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Which just brings back up the question of why didnt they bring the Ranger back sooner than late this year?

 

timing issues

 

Piss poor prior management that was expecting a crash this past year-I do have to say given Ford's track record with reading fiances..they really screwed up good this time around.

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timing issues

 

Piss poor prior management that was expecting a crash this past year-I do have to say given Ford's track record with reading fiances..they really screwed up good this time around.

Exactly. You can’t just flip a switch and start importing Focus, so they needed time to get that set up.

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And let’s be honest - they should have figured this out and got Ranger here at least 2 years ago.

 

 

Not sure if that would have even been possible- lets say it take 36 months or so for refresh to come out

 

So lets go back to 2013- Gas prices where still at all time highs and the Colorado hasn't even launched yet (came out in mid 2014 or so)

 

Gas prices crash in 2014...so I'm assuming they started planning for the Ranger in 2015 or 2016?

 

There really isn't a good reason why the Ranger shouldn't have been launched this summer..not late this fall...with it showing up in dealerships in January or so...thats just ridiculous

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Not sure if that would have even been possible- lets say it take 36 months or so for refresh to come out

 

So lets go back to 2013- Gas prices where still at all time highs and the Colorado hasn't even launched yet (came out in mid 2014 or so)

 

Gas prices crash in 2014...so I'm assuming they started planning for the Ranger in 2015 or 2016?

 

There really isn't a good reason why the Ranger shouldn't have been launched this summer..not late this fall...with it showing up in dealerships in January or so...thats just ridiculous

 

As I said before the holdup was because they had to figure out what to do with Focus. Had another plant been available they probably could have done it sooner.

 

But I don't think the Ranger refresh took 36 months. I think it's more like 24 months given they didn't have to make a lot of changes. So if they started late 2014/early 2015 they could have had something out the door early 2017 at the latest, or 18 months sooner. I get that there were other priorities and Fields was hoarding cash and cutting costs but better planning and willingness to spend a little more could have brought Ranger 18 months sooner.

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giphy.gif

 

 

 

Although the price increases haven't been outrageous, Dollar said they could still lead her family to buy a more fuel-efficient vehicle. Currently she drives a coupe, and her husband drives a large sedan.
"It definitely makes you think about, what can I get — maybe a hybrid or something smaller," she said. "We definitely wouldn’t buy a truck because gas is so much more."

 

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giphy.gif

 

 

 

The thing is that gas pricing is so physiological

 

If you drive 25K miles a year (thats alot!) and get say 22 MPG out of your vehicle...the yearly cost of gas increases about $284 dollars or $5.64 extra a week if the cost of a gallon of gas goes up .25 cents ($2.50 vs $2.75).

 

Guess she needs to cut a trip to starbucks every week to buy gas.

 

Or spend $400 extra a month for a new car that maybe will save then $20 a month on gas.

Edited by silvrsvt
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can't combine the quotes so add this to next post

As I said before the holdup was because they had to figure out what to do with Focus. Had another plant been available they probably could have done it sooner.

 

But I don't think the Ranger refresh took 36 months. I think it's more like 24 months given they didn't have to make a lot of changes. So if they started late 2014/early 2015 they could have had something out the door early 2017 at the latest, or 18 months sooner. I get that there were other priorities and Fields was hoarding cash and cutting costs but better planning and willingness to spend a little more could have brought Ranger 18 months sooner.

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