ice-capades Posted April 22 Share Posted April 22 (edited) New Ford Inventory Just Under 100 Days' Supply in March https://fordauthority.com/2024/04/new-ford-inventory-just-under-100-days-supply-in-march/ Following a long period of time when new Ford inventory was near record-low levels, easing supply chain shortages have resulted in quite the opposite – a bit of a glut. Things have improved as of late, however, with new Ford inventory levels closing out February at a 91 days’ supply versus 104 in January, though the automaker continues to roll out new incentives in an effort to keep driving inventory levels down and make room for new 2024 models. Regardless, new Ford inventory levels actually increased in March versus February, according to new data from Cox Automotive. Last month, new Ford inventory levels came in at a 97 days’ supply, increasing a bit compared to February and remaining far above the industry average of 72 days’. This ranks Ford near the high end of the spectrum, behind only Jaguar, Dodge, Ram, Alfa Romeo, and Fiat – which all had inventory levels that were at least double the national average – as well as Lincoln, Jeep, Chrysler, Volvo, Polestar, Mazda, Infiniti, Genesis, and Nissan. The U.S. new vehicle average of 72 days’ supply is seven days better than February, however, as the total U.S. supply of available unsold new vehicles opened April at 2.77 million units – 870,000 units or 46 percent more than one year ago, and slightly higher than March’s 2.74 million, which helps put Ford’s increase into perspective. In terms of list pricing, the market averaged $47,240 at the end of March, which is a mere one percent or $177 higher than March 2023. Regardless, it’s clear that new vehicle pricing remains a big issue with consumers, as vehicles with price tags of less than $40,000 have the lowest inventory levels, while those costing more are sitting well above the industry average. Edited April 22 by ice-capades Additional Content Quote Link to comment Share on other sites More sharing options...
Andrew L Posted April 22 Share Posted April 22 Seeing Lincoln at the top of this list is painful Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted April 22 Share Posted April 22 37 minutes ago, Andrew L said: Seeing Lincoln at the top of this list is painful They actually aren't Automakers with at least twice the industry standard (144 days) Dodge Fiat Ram Alfa Romeo Jaguar Hmmm....I see a pattern here. 1 Quote Link to comment Share on other sites More sharing options...
Andrew L Posted April 22 Share Posted April 22 51 minutes ago, silvrsvt said: They actually aren't Automakers with at least twice the industry standard (144 days) Dodge Fiat Ram Alfa Romeo Jaguar Hmmm....I see a pattern here. My mistake I missed that, still seeing Lincoln so high is upsetting. I know the Dodge Hornet has a stupidly long supply I think last article I saw was over 400 days supply of it. Hornet is far too expensive for what it is. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 22 Share Posted April 22 10 minutes ago, Andrew L said: My mistake I missed that, still seeing Lincoln so high is upsetting. I know the Dodge Hornet has a stupidly long supply I think last article I saw was over 400 days supply of it. Hornet is far too expensive for what it is. An Alfa with a Dodge badge? 1 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted April 22 Share Posted April 22 45 minutes ago, Andrew L said: I know the Dodge Hornet has a stupidly long supply I think last article I saw was over 400 days supply of it. Hornet is far too expensive for what it is. It has a decent starting price for its size, but damn I was looking at the local dealerships and most of them are $45-50K, which is insane. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 22 Share Posted April 22 38 minutes ago, silvrsvt said: It has a decent starting price for its size, but damn I was looking at the local dealerships and most of them are $45-50K, which is insane. I didn't realize they bumped up that high. Quote Link to comment Share on other sites More sharing options...
Dequindre Posted April 23 Share Posted April 23 6 hours ago, Andrew L said: My mistake I missed that, still seeing Lincoln so high is upsetting. I know the Dodge Hornet has a stupidly long supply I think last article I saw was over 400 days supply of it. Hornet is far too expensive for what it is. The fact that the Hornet is very obviously a lightly restyled Alfa Romeo is probably hurting its cause too. It just doesn't have the muscular Dodge look that it should have. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted April 23 Share Posted April 23 4 hours ago, rmc523 said: I didn't realize they bumped up that high. Quote Link to comment Share on other sites More sharing options...
CKNSLS Posted April 23 Share Posted April 23 11 hours ago, ice-capades said: New Ford Inventory Just Under 100 Days' Supply in March https://fordauthority.com/2024/04/new-ford-inventory-just-under-100-days-supply-in-march/ Following a long period of time when new Ford inventory was near record-low levels, easing supply chain shortages have resulted in quite the opposite – a bit of a glut. Things have improved as of late, however, with new Ford inventory levels closing out February at a 91 days’ supply versus 104 in January, though the automaker continues to roll out new incentives in an effort to keep driving inventory levels down and make room for new 2024 models. Regardless, new Ford inventory levels actually increased in March versus February, according to new data from Cox Automotive. Last month, new Ford inventory levels came in at a 97 days’ supply, increasing a bit compared to February and remaining far above the industry average of 72 days’. This ranks Ford near the high end of the spectrum, behind only Jaguar, Dodge, Ram, Alfa Romeo, and Fiat – which all had inventory levels that were at least double the national average – as well as Lincoln, Jeep, Chrysler, Volvo, Polestar, Mazda, Infiniti, Genesis, and Nissan. The U.S. new vehicle average of 72 days’ supply is seven days better than February, however, as the total U.S. supply of available unsold new vehicles opened April at 2.77 million units – 870,000 units or 46 percent more than one year ago, and slightly higher than March’s 2.74 million, which helps put Ford’s increase into perspective. In terms of list pricing, the market averaged $47,240 at the end of March, which is a mere one percent or $177 higher than March 2023. Regardless, it’s clear that new vehicle pricing remains a big issue with consumers, as vehicles with price tags of less than $40,000 have the lowest inventory levels, while those costing more are sitting well above the industry average. Myself and others on this board have predicted the pricing on new trucks is not sustainable. Not only trucks-either. It turns out those predictions may have had some validity. Quote Link to comment Share on other sites More sharing options...
akirby Posted April 23 Share Posted April 23 9 hours ago, CKNSLS said: Myself and others on this board have predicted the pricing on new trucks is not sustainable. Not only trucks-either. It turns out those predictions may have had some validity. Nobody thought it was sustainable once inventory levels returned to normal. Just a question of how long it would take and how much of the Inflation was permanent. But you can’t blame them for milking that cow while it lasted. Quote Link to comment Share on other sites More sharing options...
Andrew L Posted April 23 Share Posted April 23 13 hours ago, silvrsvt said: I think when I looked at the dealers in my area they had a few north of 50k too. Gross. If I am spending 50k on a SUV I can tell you 100% it won't be a Dodge Hornet. 2 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted April 25 Share Posted April 25 First of May inventory numbers for Ford will tell us the actual days supply for each vehicle type. If combined F Series inventory remains below 200,000 I think that will help supply rather than hinder. We all know how much Ford has jacked up MSRPs over the past few years or even encouraged XLT buyers to buy higher trim levels so this is where incentives and discounting gets interesting…..remember those XLT that used to have lux PACs? All I’m saying is that Ford may take a different route…. Quote Link to comment Share on other sites More sharing options...
John Lee Hooker Posted May 24 Share Posted May 24 I follow the earning calls. I'm seeing a disconnect between these reports of very high days supply of inventory and Ford management who say everything is fine with inventory. I would normally not believe management. But Farley is the kind of CEO who really will call out a problem if one is there. Fwiw, Farley made the point that one should look at dealer supply. He says that is at a reasonably healthy 50 day supply level. Quote Link to comment Share on other sites More sharing options...
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