I'm not saying it can't be done, or that there's no demand, there obviously is demand for affordable midsized trucks. It's just offering three of those might be slicing the pie too thin. Ford really has to think about how to differentiate them beyond one being slightly bigger, or one being an EV, and the others being gas imo.    Personally, I believe Ford should keep maverick around, evolve it, improve on it for the next gen. Then make the Tennessee truck a Jeep gladiator rival using the bronco platform, maybe with styling close to the scout truck, as I've said that's the best looking of the boxy rugged trucks imo. Then CE1 as an electric cab forward truck, and if people respond well to the short good of the CE1 truck, maybe it'd successor adopts an even more cab forward design and becomes even more space efficient.    So you have three midsized affordable trucks. But one is an efficient hybrid with conventional styling. The second is an affordable EV that has unconventional styling, a shorter hood, but lots of interior space and good long term reliability. Then you have the bronco truck with its body on frame design and rugged capabilities.   That's how I would do it if you're gonna do a lot of trucks. Because there wouldn't be a ton of overlap and cross model cannibalism. The CE1 truck and bronco truck would both be midsized affordable trucks, but that's it. 

How new can it actually be to make it cheaper? Apparently the next gen F-150 is getting some sort of gigacasting process, but that remains to see what actually pans out on that and how much its going to save time/money with it. Gigacastings work in a unibody product, but how much are you going to save with a ladder frame style pickup?    Plus once again it would be downright stupid to add another product that would be identical to the Ranger in most regards unless Ford is moving on from the T6, which doesn't seem likely since the Bronco will most definitely be around post 2030 in its current form, but with updates.    Not to mention that Ford would have repeat whatever its doing at TTP at 5 other different plants across the world. There is no indication that the T6 is up for replacement in 2029/30 time frame. 

That's just my assumption based on how Fords described it. We know the CE1 is it's own thing, platform, design, etc, so it's an additional new truck model rather than being like an electric version of the existing maverick.    I don't see the maverick going anywhere, or being replaced. Ford considers it one of their icons, and it's been insanely successful. We've heard rumors that Ford might move BS production to another factory so Ford would be able to produce even more mavericks. It's not gonna be killed off and replaced with something else, the maverick name is too valuable now and has a ton of success and good will, so killing maverick in favor of another small gas truck wouldn't make much sense imo.    Furthermore, we know the Tennessee truck is apparently a new product, not just a variant of an existing truck. So it's not just gonna be like a maverick with an even more bare bones interior or something.    So that means it's looking like we're gonna have the CE1 truck, the maverick, the Tennessee truck, the f-150, and the super duty. Depending on how affordable the Tennessee truck ends up being, that means we could end up with three different truck models all trying to appeal to value oriented consumers in the mid-sized truck space. 

I didn't say unibody although I think it is still a possibility.  You guys are ignoring the potential for huge cost savings here with a new type of product.

Because it has the potential to significantly cut costs thereby increasing profit margins.  I think they're already applying ce1 learnings to the next f150 and superduty.

I believe there's a way to do an edge style vehicle in a way that aligns with Ford's strategy of no boring products. 

I'd have to imagine that they'll take CE1 learnings and apply it to other products.....it only makes sense.  But then again, it is Ford - they created a new fast product development approach for Maverick, which created something successful, and then were just like "nah we're good" and haven't used that approach again.   My question of the casting approach is whether it can handle the loads that a Ranger or F-150 can handle?  Unless there's a way to combine the giga-casting approach with a BOF product?

Except Ranger is the ROW F-150.  I don't see them taking a BOF model and replacing it with a unibody-type model.   If it's still BOF, wouldn't it just be a new Ranger at that point?     Agree regarding a Ridgeline-style pickup.   Regarding a small pickup - wouldn't it be easier for Ford to just offer a single cab Maverick at that point rather than a completely unique product?   Though I guess with Farley's recent ute commentary, maybe the potential ute product is what helps give justification for a sedan product??  In other words, maybe the sedan and ute are based on one another, creating broader economies of scale for those two products?   The question there is whether there's a 4-door Mustang AND another sedan+ute product, or just the Mustang 4-door....

Unless Ford thinks it can take the architecture from the CE1 with it's new castings and all the lessons learned and apply it to a Ranger-esque vehicle.  If Ford can do that and save lots of $$$ per vehicle, they're going to do that as quick as possible so they can reap the benefits of the cost savings.  Start small with the CE1 truck, move it up to Ranger size, then on up to F150 if it proves out.

So there are only 2 of the 3 that for sure give us hints.  I think the third is a Bronco in the background with that sleeping tent attachment.       Here's the first......looks like the profile of cab of the new truck  Looks like the windshield is on the left, meaning the bed would be on the right.  I'm guessing the area circled in red is the back of the cab, which looks like a relatively thick pillar with a taper to it (guestimate in  yellow, though it may fall at a more pitched rate.......with the silver panel there, it can't be the windshield     The curved angle actually reminds me of the Crown Victoria rear window lol       Here's the other photo:   I'm torn between this being the front and back.  I kinda feel like we're looking at the tailgate there that Jim's hand is resting on......BUT, that'd be a very short bed with us seeing a panel (with a cut line) in the bottom left corner of the photo, which also throws me off.   If it's the front, 1) the front could be some crazy aero system (similar to how the Charger EV or Bronco EV in China does it), OR, a new idea I had is that maybe the front has a "bed" too?   With the "hood" being a roll out panel or something?    The pictue looks too low of an angle for that to be the top of the cab.     Here's the third photo that looks more Bronco-esque with a chunky tire by Jim's legs, flare and roof shape similar to Bronco.  However, looking at it closely, it doesn't look very finished, so it's either a mock up for that Bronco tent thing, OR, maybe it's some crazy rear shell thing for the bed?