I had no idea there even was an R2 so 🤷🏼‍♂️

That's why you need to weed out the folks that think like that now and hire/promote long term thinkers.  And embed it in the processes so it's difficult to ignore.

The volume comes from Europe.  And mustang hasn't had a volume version in over a decade.

Which one has direct competition and which one doesn't?  That's the simple answer.

Winner winner chicken dinner.  

My mom test drove one a few years back just to drive it (she wanted to drive a Hellcat to see, but they didn't have one).....man it was like a time warp in that vehicle.....still had the old mouse fur headliner, old switchgear, tech, etc....

You mean the R1 or the R2?   R1Ts and R1Ss are all over down here too - they're a good looking product.  Haven't seen an R2 yet, though.

It'd be nice, but yeah, I see the 3.0 replacing the 2.7 as a more likely scenario.   I see them pushing the hybrid out to the redesign at this point...

While I know Ford is aiming for a "zig while others zag" approach by offering a trucklet, I'd argue that the utility would be more appealing to a broader swath of customers.   That said, Maverick did really well, and perhaps better than expected, so I think they're hoping to recreate that lightning in a bottle.  I do think we'll see some overlap of Maverick customers, given the similar form factor.   Another thing to consider, Maverick came out when Ford already had a full crossover lineup at the time too, so there wasn't space for an additional utility unless you went subcompact, whereas Ford currently has a massive void below Explorer where the "Mythic" crossover could fill in sales wise.....I'd almost argue they more likely to conquest existing customers with the Fathom instead of a crossover offering, at least with how their lineup is currently situated.....but that's a problem of their own doing/poor planning.

I live near Ann Arbor now and I see those damn things all OVER the place. Especially The SUV.