Or, are the Subarus just rebadged Toyotas....

Aren't some of those rebadged Subarus?

According to the youtube video - pricing seems to be spot on in the center of the market for those shopping for an EV...as I have said previously, since the tax credit subsidy has ended, you will see greater competition in the EV market. C-HR also has NACS standard...let the innovations begin!!

Oh,    I have thoughts, but I'll leave space for others to share their opinions. 

I am sorry these dudes hijacked your post.   You asked an honest question and you deserved an honest answer, instead of this.

I made the mistake of renting a first-generation bz4x for a work trip in California.  It was awful, poor range, Slow charging. It was an awful experience.    Since then, they have made two substantial upgrades to the vehicle and its platform, moving it from the worst EV to one of the best EVs. Now they are expanding the platform's volume across more and more segments.    I think Toyota's strategy at the beginning was flawed, but they have learned very quickly how to build high-quality electric vehicles. Most importantly, they learn from their mistakes and failures and build upon them to make much better vehicles.    The CH-R looks cool to me.  https://youtu.be/79ScSY_ssPM?si=lFJDyzVrGCtGzKK3

Interesting backstop to their hybrid lineup - so much for Toyota not embracing EV tech in North America...

So my guess is that the coupe and sedan will be the same platform and the this 2 row SUV is going to be based off something else with Mustang type styling.

Exactly, a four door would need AWD because it is going to be a daily driver, not a 2/3/4th car like the Mustang Coupe is most of the time.    I'd guess it would get something "easy" to do like electric motors in the front wheel as a hybrid, sort of the reverse of how the Corsair system is.    if the Mach E isn't around in a few years, the Mustang sedan would be my go to for my next car.

A couple of interesting articles on evolution of e Focus and Mach E  from C1 and C2 Focus respectively. In these you can see the challenges that come when modifying an ICE platform to BEV but I wonder  if Ford missed an opportunity with a slightly different design or at least mix of technologies   https://www.boronextrication.com/2011/09/15/ford-focus-electric/   https://www.batterydesign.net/ford-mach-e/