In a recession they don’t switch to buying cheaper vehicles. They put off buying new vehicles altogether. In 2008-ish the SAAR dropped from 17M to 11M.
Agree, I hope there is some plan for the next years. The Nautilus has created a nice path to follow but they need to keep the momentum. The new Navigator matches the Nautilus but doesn't bring anything new into the equation in terms of tech or innovation
I hope that they actually have some sort of plan for Lincoln.
It seems like they barely have one for Ford, let alone Lincoln.....just sucks that it seems every time the brand starts to hit a stride, they hang it out to dry for a few years.
It boils down to what Ford can do within the limitations of CAFE.
Given how much a new car goes for with a financing adding another $50-100 to a monthly payment, I think lower income buyers are going to be stuck buying used or paying outright for an older vehicle if they are that short on funding.