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European market is tough. Mostly smaller vehicles that don't necessarily work in other regions. Not to mention cheap imports. Even the domestic mfrs are struggling. It's not an accident that GM never entered the Euro market. Instead they partnered with or bought existing european brands or brought in cheap Korean brands. Add to that the political unrest and europe is ptobably the last place I would want to invest as an automotive CEO.
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To European eyes, the CE1 is more of a regular mid sized vehicle so probably a touch too large but I agree, Ford appears confused about its BEV mission in Europe, Puma BEV looks good though…
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No they simply cannot compete because their mindset is all screwed up, the Chinese brands just seem less encumbered by ICE history - less important. European brands are getting killed by Tesla and Chinese brands, VW in particular is suffering heavy losses…the “rapture” is almost here for them.
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It was interesting that initially, some of the major western brands did well there as Chinese buyers saw luxury brands as desirable, GM even ding well with both Buick and Cadillac- Ford critisized during early Mulally takeover days for not being aggressive enough with developing its Chinese production and showrooms. Funny how all of that true with ICE vehicles was flipped on its head with mandatory changes to electrified vehicles, Europeand, Asian and American brands simply could not effectively pivot quickly enough plus China’s battery makers made it impossible to compete save for Resla.
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Lately, some Chinese automakers like Chery for example don't even care about entering the USA anymore. I think it was Sandy Munro who said the US/western automakers have become complacent.
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Woohoo! A badge of honor! If you guys think I’m bad now, then just wait until JP ( @jpd80 ) builds me a Ranger hybrid with PPO. It’s going to be miserable for all of you.
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Congrats! You're the charter member of the Ranger mafia!
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Sounds like it fit your use case perfectly. 77 is still young and I hope you have many years of happy motoring ahead of you.
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I wasn't sure if it was a placeholder silhouette or actually the Fathom blacked out with a few highlights on there.
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Guess that makes some sense. I was thinking it was for vehicle around CE1 sized.
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