You have to weigh the future improvements vs the market at that time. If you can make a decent profit then go for it now and refine it later. But if you’re breaking even or losing money then why bother? Also if the potential market is small then it doesn’t hurt to wait.
I think there is room for both - a full blown F150 with F150 capabilities and T3 which would essentially be a F100 just slightly bigger than Ranger with Ranger like capability. A cheaper version for those who don’t need the extra capability.
I always thought it was vanity. Fords cybertruck.
But I’m biased. I love my Lightning.
Instead of T3 I’d like to see Ford take what they learned from T3, what they learned from CE1, what they know from building the best damn trucks forever, and apply it to an all new F150 range. F150 should be the best damn ICE truck, the best damn HEV Truck, the best damn EREV truck, and the best damn BEV truck you can buy. Ford has three out of four TODAY. Challenge is how to hold that position in the future.
Except you could endlessly say that.
I do think they should take CE1 learnings and apply it, but also at some point you just have to go through with something.
I mean, what I'm proposing isn't super far off what Ford does with the expedition/navigator. The side metal is basically identical between the two, just with unique front and rear clips, and it literally prints ford money.
The styling of the nautilus has been very well received, it's about the same size an edge would be if Ford kept it around, and using the same side metal castings would literally save tens if not hundreds of millions of dollars.
The alternative would be to either walk away from the edge, or spend more money to come up with a design that will almost certainly be worse looking that what they already have. Why not just use what works?