As someone with advertising and communications experience, it's simultaneously a brilliant, and idiotic move. On one hand, it's such an eye catching vehicle that it serves as a very effective billboard, everyone is looking at you as you drive by. On the other hand, there's so much political baggage and controversy with Elon and Tesla right now, so associating your business with the most infamous vehicle they make is certainly gonna polarize some people.
There does seem to be a little bit of a cult following with Bolt that reminds me of calls to resurrect EV1 decades ago. From my perspective the two cars don’t have much in common other than they represent extremes. EV1 was first modern EV of its kind and Bolt later became lowest-cost mass-produced practical EV manufactured by American company. Have wondered how much better Bolt would have sold if not for battery issues, and also slow charging. Obviously as mentioned before we don’t know true profitability since GM could have been subsidizing costs.
In any case I doubt GM wanted to lose as much marketing capital with loyal customers with Bolt as they did with EV1. Maybe Barra doesn’t want to be known for killing the Bolt. 😀
https://www.topspeed.com/why-gm-ev1-should-come-back/
Next quarter should be even lower sales, and one has to wonder how much lower Tesla can let CT go before doing something drastic like completely redesigning or eliminate altogether. An average of only 1,800 monthly is so damn low compared to original estimates of between 250,000 and 500,000 annually IIRC that it’s hard to visualize how manufacturing can remain profitable at such low numbers, even when sold at higher prices. Personally think Tesla should discontinue it but there is a lot of ego invested to admit such failure.😨
Yea, them Chevy Bolt owners are also a loyal bunch. Maybe the GM big shot and Chevy VP Scott Bell wasn't full of BS when he said:
"After production ended, we heard our customer’s feedback and their love for this product."
The car had the highest owner loyalty among all small cars (electric or otherwise) most years it was eligible