Diversity in customisation, Bronco buyers feel like there’s a version made just for them.   and that’s how Ford starts attracting premium buyers that are willing to pay more for what they want

Hopefully the color palette is interesting and not mostly grayscale. The teaser pic looks to be Shelter Green.

Yeah, I'm thinking it's a hybrid, but we'll find out eventually.     Apparently it's not a one-and-done type specialty model....sounds like they're going to have it stick around for a bit.   "It is not gonna be a limited edition. We see it as a very much a critical piece to the portfolio, as we continue to grow Bronco brand you know, Bronco is now segment leader in the medium traditional utility segment, and we've done it by way of additional product derivatives over the last several years," said Dave Rivers, head of Ford's enthusiast brands. "And we launched earlier, we announced earlier this year, the Bronco RTR, so this will be very much part of the entire lineup."

Ram’s New 777 HP Rumble Bee SRT Hits 60 Quicker Than A BMW M3 | Carscoops   Ram Debuted a new family of 3 "Rumble Bee" models.....     All use the quad cab (SuperCab in Ford speak) layout instead of a full crew cab or 2 doors (the latter of which would've been DOA) with the short 5'7" bed (quad cabs normally come with the 6'4" bed) and wider track.   Rumble Bee base comes with a 5.7L Hemi V8 with 395hp and 410 lb-ft   Rumble Bee 392 comes with a 6.4L Hemi V8 with 40hp and 455 lb-ft   Rumble Bee SRT comes with the TRX's engine - the 6.2L Hellcat V8 with 777hp and 680 lb-ft - good for 0-60 in 3.4 seconds (faster than an M3 on paper).         I understand why they used the quad cab, but I wonder how it'll sell with that.     Ford already has the Lobo.....they could easily take this on with a Lobo R with the GT500/Dark Horse SC powertrain

I’m thinking these types of reviews are set up to increase site clicks, say something controversial or “clearly wrong” to certain people  and were off to the races……

Looks like something Virgil Exner would have come up with if he was still alive.

“Obvious” either means something stupid (ex. Hemi back in the Dodge Ram) or the obvious hybrid powertrain. I hope its the latter, the talk about the Escape and the new EV got me thinking that I’m almost assuredly just going to go for the UEV when its released but a hybrid/EREV Bronco would be compelling enough to consider. Worst case scenario its really cool.

This is exciting. I’ve long felt that Eddie Bauer needed to be replaced with a new partnership. The SUVs desperately need a premium outdoor-themed trim other than the truck trims like King Ranch and Platinum.

Holy cripes, agreed, that Subaru is nasty.   I still think one of the nice "sleeper" features of the Explorer Tremor is that every one of them gets heated AND cooled front seats, heated second row seats, and 360 camera (GREAT for off-road operations). Down sides are definitely lack of Trail Turn Assist and Trail Control, BlueCruise not available on standard package, and spare tire not standard (again, off road operation, what good is an inflator kit on the trails?).   As I think about it, I'm assuming Trail Turn Assist isn't available on Maverick, Bronco Sport, and Explorer because of the unibody construction. Some idiots would twist their vehicles in over-exertion. I'm probably one of those idiots. 😄

I thought it was a Xiaomi or some Chinese model. Or China was the focus, or they need to change the design team