At this point, I think it's easier to count Ford's EV successes than EV-related failures. Ford management has fumbled the past 5 years in just about every respect, and those failures have bled out into Ford Blue.
There are two other branding spots... The original "READY SET FORD" spot (1:00) that launched the new campaign and an additional (:30) titled "To Those Who Can Ford". These video files are too large to upload here.
It's unbelievably obvious that Ford made a mistake killing off their hatchbacks and sedans, globally but especially in the European market. Farley should be pushing for more passenger hatchbacks and sedans to make a return to Ford's lineup, which given recent rumors, seems possible. But they never should have killed these models in the first place. The focus and fiesta were icons in Europe.
Yes, you were correct. These predatory trade practices have been in play for decades. Rare-earth minerals are another huge example. Government subsidies to put competitors around the globe out of business.
And their plan B in Europe is to do nothings,
should have just scaled up the size of BEV Puma
to make a new affordable compact hybrid and BEV
Jim Farley is burning down the company in Europe
he seems unable to manage change
And some of you scoffed when I said there were government subsidies and shenanigans going on in China with automobile manufacturing and we shouldn’t allow unrestricted imports.