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Ford Motor Company: January 2009 Sales


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DETROIT – Driven by an 80 percent reduction in fleet sales, General Motors dealers in the United States delivered 129,227 vehicles in January, down 49 percent compared with a year ago. Retail sales were off 38 percent, but retail market share held steady compared with December. GM’s retail share performance was assisted by reduced-rate APR financing capacity through GMAC and a GM loyalty cash offer. GM January total car sales of 43,943 were off 58 percent and total truck sales (including crossovers) of 85,284 were down 42 percent compared with a year ago. Additionally, retail sales for GM cars and crossovers combined were about 65 percent of sales mix in the month.

 

LINK

Hmm, maybe GM are fighting after all.

 

An interesting note, is the G8 managed to sell 1,331 units - not bad for a niche product in hard times.

Some other figures:

 

Aveo: 1,595 (5,314 -70.0%)

Cobalt: 5,191 (17,310 -70.0%)

Corvette: 842 (2,015 -58.2%)

Impala: 7,060 (17,544 -59.8%)

Malibu: 9,312 (14,541 -36.0%)

 

 

LaCrosse: 1,489 (4,376 -66.0%)

Lucerne: 2,759 (4,840 -43.0%)

 

 

G5: 767 (1,970 -61.1%)

G6: 2,468 (13,942 -82.3%)

G8: 1,331 (0 - not sold this time last year)

Grand Prix 82 (1,399 -94.1%)

 

Solstice: 304 (858 -64.6%)

Vibe: 2,512 (2,338 7.4%)

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Lincoln Town Car +147.6% (Panthers are on a roll)

Hyundia + 14.3%

Subaru + 8%

Kia +3.5%

Chrysler -68.9% ouch!

 

Car sales all brands

http://www.autoblog.com/2009/02/03/by-the-...w-year-edition/

 

Interesting reading. Once you strip out the likes of Kia/ Hyundai, who are perhaps less established you can see a pattern emerging. The better performing brands are down by only 15% whereas a decent performance is to be down by about 30%. Anything over 35% and it's really grim. 20-30% seems to be where most of the premium brands come out, with the exception of SAAB and Volvo. Maybe it's a currency thing? Shame JLR's figures aren't there too because their global numbers are down by about 35% as far as I know.

 

Volume brands generally seem to be getting hammered but the Japanese brands are holding up better than the US brands. In this context Ford isn't far off the likes of Toyota and Lincoln's doing very well. By GM and Chrysler......ouch!

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Toyota Division passenger cars: 60,017 (-30.8%)

 

Camry and Camry Hybrid:20,782 units

Corolla:19,238 units

Yaris: 4,440

Prius: 8,121

 

Toyota light trucks: 42,548 (- 40%)

RAV4: 8,034

Tacoma:7,619

Tundra: 7,076

Highlander and Highlander Hybrid: 5,757

 

Scion:3,923

xB: 1,715

tC: 1,241 units.

 

Lexus: 7,246 (- 37.7%)

ES: 2,971

IS: 2,400

LS:904

GS: 898

 

Lexus light trucks: 7,476 (-21.2%)

RX: 6,520

RX 400h: 1,556

 

TMS posted January sales of 11,876 hybrid vehicles. Toyota Division recorded sales of 10,246 hybrids for the month. Lexus Division reported January sales of 1,630 hybrids.

Edited by jpd80
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How are they still managing to sell that much? I mean WTF, man?

Advertising?

 

People read and accept all the negative press that Ford GM and Chrysler are in trouble.

Like it or not, Mulally standing with the other two has hurt Ford's image with the public.

and the press did nothing to set Ford apart from the other two.

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Fair enough, but with market forces being as they are and a new one around the corner. That's to be expected. Also it has been my understanding that rental agencies absorb quite a few V-6 Mustangs, and with that market being the way that it is this is not a shocker.

 

Not making excuses, just looking at those figures logically

 

To add, according to the Ford press release, rental fleet sales were down 90% last month, and other fleet sales were down 65%.

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To add, according to the Ford press release, rental fleet sales were down 90% last month, and other fleet sales were down 65%.

Wow, so all sales were basically retail and just a few business/government fleets.

This is the figures at their worst and Ford still has a pretty good retail customer core.

 

I can only imagine what the figures will be like when the economy starts to turn positive.

Until then, Ford has to hang tough and hold on through all the "bad" months smiling at GM on life support.

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Depending on GM's fleet % drop (which I don't know what it is), but I'd venture to say quite a few of those numbers are fleet sales.

GM is quoting 80% drop in fleet sales on their official website.

 

Here it is:

DETROIT – Driven by an 80 percent reduction in fleet sales, General Motors dealers in the United States delivered 129,227 vehicles in January, down 49 percent compared with a year ago. Retail sales were off 38 percent, but retail market share held steady compared with December. GM’s retail share performance was assisted by reduced-rate APR financing capacity through GMAC and a GM loyalty cash offer. GM January total car sales of 43,943 were off 58 percent and total truck sales (including crossovers) of 85,284 were down 42 percent compared with a year ago. Additionally, retail sales for GM cars and crossovers combined were about 65 percent of sales mix in the month.

 

LINK

Edited by jpd80
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