twintornados Posted March 31, 2011 Share Posted March 31, 2011 I was thinking of this the other day and I had an "Ah ha" type thought come across the "brain pan" so to speak... 2 distinct and different levels at Lincoln. 1st is the luxury driving experience signaled by a naming scheme that brings honest to god names back to Lincoln....aka: Mariner (I think the Mercury name fits well with Lincolns lineup) Aviator Zephyr Continental Town Car Navigator. Then have a 2nd line for higher performance and label the vehicles: Mariner MKM Aviator MKX Zephyr MKZ Continental MKS Town Car...(ehh, never mind on that one, you don't need a higher performance Town Car) Navigator MKN Just thinkin' here.... :shades: Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted March 31, 2011 Share Posted March 31, 2011 Town Car? Ugh! Kill it with fire!!! Quote Link to comment Share on other sites More sharing options...
Catalepsy Posted March 31, 2011 Share Posted March 31, 2011 I'm waiting for someone to say that Ford should change the Taurus to Crown Vic, Fusion to Taurus, Focus to Tempo and Fiesta to Escort Town Car? Ugh! Kill it with fire!!! Quote Link to comment Share on other sites More sharing options...
Mark B. Morrow Posted March 31, 2011 Share Posted March 31, 2011 (edited) I'm waiting for someone to say that Ford should change the Taurus to Crown Vic, Fusion to Taurus, Focus to Tempo and Fiesta to Escort Taurus = Galaxie Fusion = Fairlane Focus = Falcon Fiesta = Maverick (Too much baggage with Pinto) JK Edited March 31, 2011 by Mark B. Morrow Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted March 31, 2011 Share Posted March 31, 2011 I don't think the letters are going away. One of my dealers just got a compliance audit from Lincoln, and Lincoln now insists that *whenever* the model name is displayed, it must be displayed with the word "LINCOLN" Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted March 31, 2011 Share Posted March 31, 2011 I dont have an issue with using Lincoln before the letters, I always say Lincoln LS so people don't confuse it for a Lexus LS, but the MK-shit is is the annoying part. MK this, MK that, MK momma, MK daddy, etc.etc. As we've mentioned before, years ago, Lincoln CS (Continental Sedan), Lincoln TC (Town Car), Lincoln LT (Light Truck), Lincoln LS (Luxury Sport), Lincoln LC (Luxury Coupe) etc etc. I would be ok with any other scheme. It's mark this, mark that, but wait, MARK is not on the nameplate, its MKZ MKT MKS that is the confusing part for most. And really for most people out there that don't caer about cars and view them as appliances, when they talk to me about a Lexus sedan, few will give the correct letters and will just give up and say "the big one", so I'm like "Oh the LS?"...or other terms like it like "the daddy, not the grand pappy' (the GS not the LS), or "the little one" 'huh? ES or IS?" "Oh the sporty little one"..."Hm, IS then?". Maybe Mercedes and BMW might have the most recognizable letters/numbers,but that took many many many years. Quote Link to comment Share on other sites More sharing options...
Catalepsy Posted March 31, 2011 Share Posted March 31, 2011 Frankly, I think the names are least of the concerns for Lincoln. I think if you have a quality, unique, beautiful product, people will buy it no matter what it is called (I mean, unless you name it like The Hitler). I prefer actual names too...something old school about calling your car by its name...but the alpha-numeric thing doesn't bother me that much. The thing that's annoying to me is Ford is quickly modifying and updating the razor blades to keep the designs current/fresh. For some reason, Lincoln's stuck with the giant grilles across the lineup. I like the application in the MKS, but the rest seem forced...That's just personal taste I guess. I dont have an issue with using Lincoln before the letters, I always say Lincoln LS so people don't confuse it for a Lexus LS, but the MK-shit is is the annoying part. MK this, MK that, MK momma, MK daddy, etc.etc. As we've mentioned before, years ago, Lincoln CS (Continental Sedan), Lincoln TC (Town Car), Lincoln LT (Light Truck), Lincoln LS (Luxury Sport), Lincoln LC (Luxury Coupe) etc etc. I would be ok with any other scheme. It's mark this, mark that, but wait, MARK is not on the nameplate, its MKZ MKT MKS that is the confusing part for most. And really for most people out there that don't caer about cars and view them as appliances, when they talk to me about a Lexus sedan, few will give the correct letters and will just give up and say "the big one", so I'm like "Oh the LS?"...or other terms like it like "the daddy, not the grand pappy' (the GS not the LS), or "the little one" 'huh? ES or IS?" "Oh the sporty little one"..."Hm, IS then?". Maybe Mercedes and BMW might have the most recognizable letters/numbers,but that took many many many years. Quote Link to comment Share on other sites More sharing options...
TomServo92 Posted March 31, 2011 Share Posted March 31, 2011 For some reason, Lincoln's stuck with the giant grilles across the lineup. I like the application in the MKS, but the rest seem forced...That's just personal taste I guess. The only Lincoln grill I don't like is the MKT. The rest are properly proportioned to the vehicle IMO. Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted March 31, 2011 Share Posted March 31, 2011 I'm ok with the thr grills but as stated, the MKT is just too much, too cartoonish. And as for the Navi, well its beyond hideous. Quote Link to comment Share on other sites More sharing options...
Catalepsy Posted March 31, 2011 Share Posted March 31, 2011 Oh wow I forgot all about the Navigator... I always wondered how that made it through the design committee and how it was allowed to stay for so long... YIkes. I'm ok with the thr grills but as stated, the MKT is just too much, too cartoonish. And as for the Navi, well its beyond hideous. Quote Link to comment Share on other sites More sharing options...
twintornados Posted March 31, 2011 Author Share Posted March 31, 2011 Town Car? Ugh! Kill it with fire!!! Well....I would rather see it called Town Car as opposed to MKT....which in my mind says "market" Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted March 31, 2011 Share Posted March 31, 2011 Well....I would rather see it called Town Car as opposed to MKT....which in my mind says "market" Eh between those two, you lose either way. Either pick the name that sounds like something only old people drive or pick the one that doesn't make a lick of sense at all. 1 Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted March 31, 2011 Share Posted March 31, 2011 MarKuS - A guy's name MarKeT - A Store MarKX - Sounds like Markus above. MarKZ - Someone's dog name I'm waiting for the Explorer version.. MarKE...would make Marky Mark proud... Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted March 31, 2011 Share Posted March 31, 2011 I'm waiting for the Explorer version.. MarKE...would make Marky Mark proud... With 3 rows of seating for his Funky Bunch! Quote Link to comment Share on other sites More sharing options...
twintornados Posted April 1, 2011 Author Share Posted April 1, 2011 Eh between those two, you lose either way. Either pick the name that sounds like something only old people drive or pick the one that doesn't make a lick of sense at all. Quote Link to comment Share on other sites More sharing options...
saintlaz1 Posted April 2, 2011 Share Posted April 2, 2011 I'm waiting for someone to say that Ford should change the Taurus to Crown Vic, Fusion to Taurus, Focus to Tempo and Fiesta to Escort I actually would perfer Escort over Fiesta. The Fiesta name is a disaster. Quote Link to comment Share on other sites More sharing options...
suv_guy_19 Posted April 2, 2011 Share Posted April 2, 2011 The Fiesta name is a disaster. Why? Quote Link to comment Share on other sites More sharing options...
Edstock Posted April 2, 2011 Share Posted April 2, 2011 I actually would perfer Escort over Fiesta. The Fiesta name is a disaster. Hey — they could have called it a Saintlaz One — and that would really, really suck. Quote Link to comment Share on other sites More sharing options...
Ovaltine Posted April 2, 2011 Share Posted April 2, 2011 (edited) I actually would perfer Escort over Fiesta. The Fiesta name is a disaster. At least as a "Fiesta" it passes the "Truth in Advertising" laws! Arriba, arriba, andelay, andelay!!! -Ovaltine Edited April 2, 2011 by Ovaltine 1 Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted April 2, 2011 Share Posted April 2, 2011 I've always said that Ford has sexually provocative names...You have Escort (gentleman caller), then you have Explorer and Probe (intercourse), Mustang (for those into size), Edge (most guys would know this technique), Ranger (for those with uniform fetishes) Focus! (what I yell at someone when they are on their knees), and now Fiesta (spanish for Party, term "Party" is a reference when having sex and using drugs), Fusion (when your "united as one sexually")... 1 Quote Link to comment Share on other sites More sharing options...
timmm55 Posted April 2, 2011 Share Posted April 2, 2011 (edited) I actually would perfer Escort over Fiesta. The Fiesta name is a disaster. Nope, whatever you associate with "Fiesta" is not true for the mainstream. With a great product the name is elevated. The baggage you have with the Fiesta/Festiva is ancient history. Since we are talking about Lincoln, the same holds true for the Mark III/Mark III, the unloved and slow selling 58 vs the neo-classic and hugely successful 68. The name is the same but the product was much different. Edited April 2, 2011 by timmm55 Quote Link to comment Share on other sites More sharing options...
EdselBryantFord Posted April 3, 2011 Share Posted April 3, 2011 Oh wow I forgot all about the Navigator... I always wondered how that made it through the design committee and how it was allowed to stay for so long... YIkes. soon to be the MKN Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted April 4, 2011 Share Posted April 4, 2011 I actually would perfer Escort over Fiesta. The Fiesta name is a disaster. Fiesta sales have increased every month since it has gone on sale. Fiesta market share has increased every month since it has gone on sale. What a disaster! :rolleyes: Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted April 4, 2011 Share Posted April 4, 2011 Even when the Fiesta was here the first time in the late 1970's it was pretty good car... Quote Link to comment Share on other sites More sharing options...
saintlaz1 Posted April 4, 2011 Share Posted April 4, 2011 Fiesta sales have increased every month since it has gone on sale. Fiesta market share has increased every month since it has gone on sale. What a disaster! :rolleyes: Why do you like to start so much SH)T ? I; its name is a disaster in my opinion. Quote Link to comment Share on other sites More sharing options...
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