PREMiERdrum Posted August 15, 2013 Share Posted August 15, 2013 With the posh surroundings of Monterey, CA during the Pebble Beach week as a backdrop, Lincoln has unveiled is new personalization and luxury service brand, called Lincoln Black Label. Following in the footsteps of programs like BMW Individual, Range Rover Autobiography, and many more, Black Label is strategic strike, aimed at upping Lincoln's brand cachet while luring new customers into the fold.While Black Label customers will benefit from concierge-like service from their dealers – both during the sale process and throughout ownership – the focus of the introduction is strongly focused on interior design.Lincoln chose its current MKZ sedan and its MKC Concept crossover (seen in the inset image) as the debutants for Black Label treatment for good reason: the well-received MKC points the way forward for Lincoln styling as a whole, and the MKZ will be the first production vehicle to receive the option of the high-zoot interior design. We're told that eventually, Black Label treatment will be available for the full Lincoln lineup, but the MKZ will be the initial recipient, and not until late in 2014 according to the company's current projections. http://www.autoblog.com/2013/08/15/lincoln-black-label-moterey-2013/ Quote Link to comment Share on other sites More sharing options...
usa_4004 Posted August 15, 2013 Share Posted August 15, 2013 Nice to see Lincoln targeting pimps lol J/K. Quote Link to comment Share on other sites More sharing options...
bzcat Posted August 15, 2013 Share Posted August 15, 2013 Is it really going to be like Mercedes Designo, BMW Individual or Audi Individual program where you can custom order any color exterior and color match any interior trim piece? I just can't see Hermosillo or Louisville being able to handle this kind of customization when they are cranking out Fusion and Escape 24/7. Quote Link to comment Share on other sites More sharing options...
timf Posted August 15, 2013 Share Posted August 15, 2013 There are 3 interior themes and 6 paint colors exclusive to the program. It's nowhere near as extensive as the customization that other manufacturers offer, and should fit into the existing plants without any major issues. 2 Quote Link to comment Share on other sites More sharing options...
Moosetang Posted August 15, 2013 Share Posted August 15, 2013 There are 3 interior themes and 6 paint colors exclusive to the program. It's nowhere near as extensive as the customization that other manufacturers offer, and should fit into the existing plants without any major issues. it's a good first step. More than the standard option boxes, but compatible with their current structure. Quote Link to comment Share on other sites More sharing options...
JasonM Posted August 16, 2013 Share Posted August 16, 2013 Video and description of the themes: 2 Quote Link to comment Share on other sites More sharing options...
fou_bleu Posted August 16, 2013 Share Posted August 16, 2013 Absolutely love the Indulgence package, great combinations! While this program isn't a first in the market, it's the introduction of it that makes me feel optimistic about the future of the Lincoln brand and that given time they may just get there yet. Keep up the great work Lincoln! 1 Quote Link to comment Share on other sites More sharing options...
MKII Posted August 16, 2013 Share Posted August 16, 2013 (edited) Why no rear cabin (full cabin) images? Lincoln owners don't use the rear cabin? Is there a brochure (pdf) etc with more details, or is this just at the overview stage? Edited August 16, 2013 by MKII Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted August 16, 2013 Share Posted August 16, 2013 So is that the production MKC or just the concept with a new paint job (BTW looks very sharp)? Quote Link to comment Share on other sites More sharing options...
timf Posted August 16, 2013 Share Posted August 16, 2013 It's exactly the same as the original MKC Concept, with the exception of the exterior paint color and interior stitching color being changed to red. The rest of the interior "theme" is exactly what was shown in January. I wonder if they modified the vehicle shown before, or if this is a second copy. Quote Link to comment Share on other sites More sharing options...
akirby Posted August 16, 2013 Share Posted August 16, 2013 Still a concept - no door handles. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted August 16, 2013 Share Posted August 16, 2013 Still a concept - no door handles. Minor details Quote Link to comment Share on other sites More sharing options...
mettech Posted August 16, 2013 Share Posted August 16, 2013 Focused on the "feminine" customer? Quote Link to comment Share on other sites More sharing options...
ZanatWork Posted August 16, 2013 Share Posted August 16, 2013 So...the whole "Black" thing is basically an interior trim package...?(facepalm) 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted August 16, 2013 Share Posted August 16, 2013 So...the whole "Black" thing is basically an interior trim package...? (facepalm) Could you at least read the details (or watch the video) before you start bashing it? It's both an interior and exterior design theme including unique paint. And it's exactly what BMW and others are already doing in the luxury space. http://www.autoblog.com/2010/11/14/bmw-individual-teams-up-with-steinway-for-7-series-composition/ 1 Quote Link to comment Share on other sites More sharing options...
mettech Posted August 16, 2013 Share Posted August 16, 2013 Hope they hide the tampon dispenser in the glovebox. 2 Quote Link to comment Share on other sites More sharing options...
akirby Posted August 16, 2013 Share Posted August 16, 2013 Hope they hide the tampon dispenser in the glovebox. Where do they put it in BMWs? Quote Link to comment Share on other sites More sharing options...
Hugh Posted August 16, 2013 Share Posted August 16, 2013 I looked at the BMW Individual Package and it's pretty much the same thing. Lincoln offers 3 types and I think BMW has 5 settings IIRC. Either way, it's I feel fantastic. I think it's a great idea and obviously there'll be the Johnnie Walker jokes ready to use. Quote Link to comment Share on other sites More sharing options...
Hugh Posted August 16, 2013 Share Posted August 16, 2013 Focused on the "feminine" customer? I don't know what the percentage is for the BMW Individual Package for gender. I wouldn't be surprised if women appreciated this more. That said, it's a hell of a lot better then the VOGA Milan or the Bill Blass, Cartier editions of the Town Car. Quote Link to comment Share on other sites More sharing options...
MKII Posted August 16, 2013 Share Posted August 16, 2013 It's exactly the same as the original MKC Concept, with the exception of the exterior paint color and interior stitching color being changed to red. The rest of the interior "theme" is exactly what was shown in January. I wonder if they modified the vehicle shown before, or if this is a second copy. Which image of the interior with the Black Label is the MKC Concept? Quote Link to comment Share on other sites More sharing options...
timf Posted August 16, 2013 Share Posted August 16, 2013 The MKC Concept is Modern Heritage interior with Chroma Flame exterior. http://www.autoblog.com/photos/lincoln-mkc-black-label-concept-monterey/ Quote Link to comment Share on other sites More sharing options...
transitman Posted August 16, 2013 Share Posted August 16, 2013 Dude, it's a chick car. Quote Link to comment Share on other sites More sharing options...
jesster1228 Posted August 16, 2013 Share Posted August 16, 2013 In the pic out the MKZ rear window - is that a new dome light above the rear seat? Aren't the lights back there hidden behind the headliner on the 2013? Quote Link to comment Share on other sites More sharing options...
MKII Posted August 16, 2013 Share Posted August 16, 2013 The MKC Concept is Modern Heritage interior with Chroma Flame exterior. http://www.autoblog.com/photos/lincoln-mkc-black-label-concept-monterey/ Thanks Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted August 16, 2013 Share Posted August 16, 2013 I love that color on the MKC... Quote Link to comment Share on other sites More sharing options...
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