jpd80 Posted April 14, 2015 Share Posted April 14, 2015 Ranger Vs Hilux https://www.youtube.com/watch?v=c06vQbV6CtI Kuga Vs RAV4 https://www.youtube.com/watch?v=npeX358ogrA Quote Link to comment Share on other sites More sharing options...
rmc523 Posted April 14, 2015 Share Posted April 14, 2015 I was confused at first when she got out of the right side of the Ranger hahaha. Quote Link to comment Share on other sites More sharing options...
bzcat Posted April 14, 2015 Share Posted April 14, 2015 Make sense to target the market leader when you are an insurgent brand. Ranger is Ford's #1 seller in Australia but still only does about 65% of Hilux's volume. Ranger did outsell Hilux in New Zealand last year... not sure how the kiwis running Ford over there managed that but quite an accomplishment Quote Link to comment Share on other sites More sharing options...
jpd80 Posted April 14, 2015 Author Share Posted April 14, 2015 Make sense to target the market leader when you are an insurgent brand. Ranger is Ford's #1 seller in Australia but still only does about 65% of Hilux's volume. Ranger did outsell Hilux in New Zealand last year... not sure how the kiwis running Ford over there managed that but quite an accomplishment This is really Ford coming out of its shell finally and going after customer perceptions that Toyota are the benchmark. What a refreshing change to see some confidence returning and better supplies of product wil help. Ford is now telling us that Mondeo was heavily restricted in the past but with the switch to Valencia, getting more Mondeos in the correct product mix may see a nice jump in those sales. Quote Link to comment Share on other sites More sharing options...
traxiii Posted April 15, 2015 Share Posted April 15, 2015 Can't wait to see a Mustang commercial from down under. Quote Link to comment Share on other sites More sharing options...
bzcat Posted April 15, 2015 Share Posted April 15, 2015 This is really Ford coming out of its shell finally and going after customer perceptions that Toyota are the benchmark. What a refreshing change to see some confidence returning and better supplies of product wil help. Ford is now telling us that Mondeo was heavily restricted in the past but with the switch to Valencia, getting more Mondeos in the correct product mix may see a nice jump in those sales. I'm surprised Ford Australia is sticking with Valencia for the new Mondeo rather than taking advantage of US-AUS FTA and sourcing them from the US. I guess wagon availability plays a key factor here? But it's not like Camry is available in a wagon... Utilities are the growth segments there in Australia, and this is an area that Ford has lots of product depth. Ford Australia sales has been falling 15 years in a row... will 2015 be the year the trend line reverses? Everest, Edge, and Explorer will provide Ford Australia with a strong suite of SUVs to complement EcoSport and Kuga. Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted April 15, 2015 Share Posted April 15, 2015 I'm surprised Ford Australia is sticking with Valencia for the new Mondeo rather than taking advantage of US-AUS FTA Probably wanted to consolidate RHD assembly. Quote Link to comment Share on other sites More sharing options...
akirby Posted April 15, 2015 Share Posted April 15, 2015 Does NA build any RHD Fusions? Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted April 15, 2015 Share Posted April 15, 2015 Does NA build any RHD Fusions? I don't think so. I'm pretty sure every Fusion built in both Mexico and Flat Rock is strictly for the North American market Quote Link to comment Share on other sites More sharing options...
jpd80 Posted April 15, 2015 Author Share Posted April 15, 2015 I'm surprised Ford Australia is sticking with Valencia for the new Mondeo rather than taking advantage of US-AUS FTA and sourcing them from the US. I guess wagon availability plays a key factor here? But it's not like Camry is available in a wagon... Utilities are the growth segments there in Australia, and this is an area that Ford has lots of product depth. Ford Australia sales has been falling 15 years in a row... will 2015 be the year the trend line reverses? Everest, Edge, and Explorer will provide Ford Australia with a strong suite of SUVs to complement EcoSport and Kuga. Historically, - 75% of Aussie Mondeo sales have been diesel and in very restricted supply - something Valencia should solve - Mondeo is already engineered for RHD and in fact supplies all RHD countries in Australia Asia Pacific region. - Mondeo sedan has very little sales traction, 5-door hatchback is 75% of sales, while wagon is attractive to commercial sales. I duno fellas, recently Mondeo sales have been around 400/mth but Ford now calims that it has been supplied restricted and will do much better with switch to Valencia. Falcon is on borrowed time, making mostly XR6 turbos and XR8s for anyone who wants them. Ford denies Mondeo is Falcon replacement but will take any sales bleed that is there. Looking forward to getting Edge and Everest, those two vehicles should fill the showroom nicely and allow Ford to retire by Territory September next year when production is expected to end. The best prospects for Ford in Australia is to go after Toyota, something it has avoided doing for the last decade so high time to take good product to the competition, the trick here is sufficient inventory and correct product mix to cover the customer base - something that still escapes FoA because their buyer audience is changing so much. Quote Link to comment Share on other sites More sharing options...
bzcat Posted April 15, 2015 Share Posted April 15, 2015 (edited) I don't think so. I'm pretty sure every Fusion built in both Mexico and Flat Rock is strictly for the North American market Mexico sends Fusion to South America. Flat Rock send them to Middle East and a handful of other places. But for sure all LHD markets. Edited April 15, 2015 by bzcat 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted April 15, 2015 Share Posted April 15, 2015 Mexico sends Fusion to South America. Flat Rock send them to Middle East and a handful of other places. But for sure all LHD markets. Thank you for clarifying, I didn't know that. I thought Europe at least handled production for the Middle East Quote Link to comment Share on other sites More sharing options...
Anthony Posted April 16, 2015 Share Posted April 16, 2015 The girl in the Ranger commercial is wife material. 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted April 16, 2015 Author Share Posted April 16, 2015 The girl in the Ranger commercial is wife material. Especially if she and the Ranger are a package deal... Quote Link to comment Share on other sites More sharing options...
Deanh Posted April 16, 2015 Share Posted April 16, 2015 Here we have rebates,,,,,Aussie incentives are somewhat different.... Quote Link to comment Share on other sites More sharing options...
Anthony Posted April 16, 2015 Share Posted April 16, 2015 Here she is again offering Aussies $200 to test drive the Ranger and buy a Toyota. (snark) Quote Link to comment Share on other sites More sharing options...
akirby Posted April 16, 2015 Share Posted April 16, 2015 She's cute but she's no Jill Wagner....... 2 Quote Link to comment Share on other sites More sharing options...
Anthony Posted April 16, 2015 Share Posted April 16, 2015 I've got a thing for brunettes...she reminds me of Ann Perkins...she's like a poetic, noble land-mermaid. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted April 16, 2015 Author Share Posted April 16, 2015 (edited) She's cute but she's no Jill Wagner....... She's your average Aussie girl next door, that's why the ad has appeal.. Another ad from January advertising 2.9% comparison rate finance....https://www.youtube.com/watch?v=wMwZAHUBkY0 Ngaire Dawn Fair Edited April 16, 2015 by jpd80 1 Quote Link to comment Share on other sites More sharing options...
Anthony Posted April 16, 2015 Share Posted April 16, 2015 (edited) ...and what the hell does she say at 10 seconds right after she taps the hood of the Ranger? I've been trying to decipher that for minutes now. Edited April 16, 2015 by Intrepidatious Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted April 16, 2015 Share Posted April 16, 2015 (edited) ...and what the hell does she say at 10 seconds right after she taps the hood of the Ranger? I've been trying to decipher that for minutes now. "and, I reckon they're better. Of course I would." Edited April 16, 2015 by fordmantpw Quote Link to comment Share on other sites More sharing options...
Anthony Posted April 16, 2015 Share Posted April 16, 2015 "and, I reckon their better. Of course I would." Thank you! Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted April 16, 2015 Share Posted April 16, 2015 Thank you! No prob! Oh, and I fixed my misspelling of they're in my original post. Quote Link to comment Share on other sites More sharing options...
akirby Posted April 16, 2015 Share Posted April 16, 2015 Can somebody watch wheeler dealers with me and do the british to english translation? Door cards??? WTF???? Quote Link to comment Share on other sites More sharing options...
bzcat Posted April 16, 2015 Share Posted April 16, 2015 Thank you for clarifying, I didn't know that. I thought Europe at least handled production for the Middle East US vehicle exports enjoy some tariff preference in GCC Countries (which represents the vast majority of sales in the Middle East region) so it makes sense for Ford to source Fusion from the US instead of Europe. Also the majority of the Ford vehicles sold in GCC Countries are SUVs... so again, much easier to coordinate shipping logistic etc. if they get Fusion from US ports as well. Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.