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Harley Lover

Ford dangles $10,000 discounts on redesigned aluminum F-150 pickup

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The $10,000 discount is not nationwide, apparently some areas are only getting $7000:

 

Ford Motor Co. has begun offering discounts that can exceed $10,000 on its new aluminum-bodied F-150 pickup, which has been losing sales and market share this year as the automaker works to build inventory on dealer lots.

The company's website offers "up to $10,029 in total savings" on a 2015 F-150 XLT SuperCab 4X4 with the luxury chrome or sport package in some U.S. regions.

That model comes with a discount of $7,050 in other areas, according to Ford.com.

I'm curious to hear everyone's take on this development. Is it simply Ford starting to compete with GM/FCA earlier than anticipated? Is Ford closer to inventory build out than previously thought?

I'm a bit surprised by this news; based on what I've been reading recently, I was under the (perhaps mistaken) impression that Ford would not have inventory built to "normal" levels until Fall, and thus would continue to pursue higher ATP's in the face of low inventory.

Edit: The story appears legit, I just checked Ford.com, and in my area, the total discount is ~ $9200, $7050 from Ford, and the balance is characterized as "dealer discount".

Edited by Harley Lover

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post-6726-0-69079500-1437056217.png

 

 

Here's what it has for my zip code.

 

post-6726-0-30242300-1437056226.png

 

 

Here's the fine print line-itemed out:

 

Average Dealer discount based on survey of dealers. Discount may vary; dealer determines price of vehicle. See dealer for price.

 

Total savings includes

  • $2,357 Dealer Discount
  • $500 Customer Cash (PGM #12768)
  • $1,000 XLT Customer Cash (PGM #12694)
  • $300 2.7L V6 EcoBoost Bonus Cash (PGM #12778)
  • $2,000 302A XLT Luxury Chrome or Sport Pkg. (PGM #97386)
  • $2,500 Bonus Cash (PGM #12772, #12774)
  • $750 Ford Credit Bonus Cash (PGM #12770) which requires Ford Credit financing.

 

Not all buyers will qualify for Ford Credit financing. Not available on F-150 Raptor. Residency restrictions apply. For all offers, take new retail delivery from dealer stock by 7/31/15. See dealer for qualifications and complete details.

 

 

 

 

post-6726-0-69079500-1437056217_thumb.png

post-6726-0-30242300-1437056226_thumb.png

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I don't know that it's a bad move. Unexpected but maybe they feel inventory has caught up enough that they can get more aggressive with market share.

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It would seem to me that this is more of a reaction to the fact that the Silverado was discounted $9275 (off MSRP) pretty much all of last month - at least in my area (SoFla) - and according to a TV ad that I saw last night during the local news, $11,000 + this month. Also saw GMC trucks at $9307 (kinda of a strange number, no?) advertised as a "Total Value" - whatever that means.

 

Could be just an area thing tho' as I have yet to see the new GMC P/U on the road and new Silverado's are few and far between. New F150's are quite common, on the other hand.

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Regardless, get used to this "narrative" for the next few months.

 

Harried/unprofessional business reporters will use it to save time when writing articles.

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Another thing to consider...maybe they are trying to clear out 2015 MY F-150s since the 2016 production starts in the next 90-120 days?

Seems legit to me. Not entirely unheard of.

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Looks like you also get 90 days deferred payments. (I didn't scroll down to see this for my earlier screenshot).

 

post-6726-0-66468400-1437065182.png

post-6726-0-66468400-1437065182_thumb.png

Edited by Intrepidatious

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I can assure all here...theres no overbuild or over abundance of inventory...we CANT get the damn trucks, supply is an absolute joke, there is ZERO work inventory baring incoming Enterprize and fleet units...nothing for dealers. I have NO idea why ford has gone this route..theres no logical excuse barring stealing the limelight from competitors...THAT can be the only reason...my inventory in every engine/ wheelbase and cab configuration, I have MAYBE 10-15 units...max...Im scratching my head...also, theres probably only 3 or 4 people nationwide that will qualify for every single rebate...

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Cars.com shows 67K in inventory nationwide, 25K are XLTs. Maybe certain areas have an abundance of XLTs they want to move.

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Cars.com shows 67K in inventory nationwide, 25K are XLTs. Maybe certain areas have an abundance of XLTs they want to move.

 

That seems *high*.

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My brother who works at a dealership in Ottawa, Ontario Canada echo's Deanh comments, they cannot get any F150 inventory. Which is the bulk of his stores business.

Ontario Canada , over $10,000 discount

2015 Ford F-150 XLT SuperCab, 6-1/2' Box, 2.7L V6 EcoBoost® Engine, 6-Speed Automatic Electronic Transmission w/Tow/Haul Mode, 4X4, 3.55 Non-Limited Slip Axle Ratio

2015 FORD F-150

Pricing Details
  • MSRP 22
    $42,599
  • Total of Options
    $0
  • Total Fees
    $1,800
  • Ford Employee Pricing Adjustment83
    -$4,894
  • Delivery Allowance 29
    $5,500
  • Available Incentives 32
    $0
  • NET PRICE 33
    $34,005
Edited by MKII

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That seems *high*.

 

Could be. I just did a keyword search for XLT. But remember that initially most of the sales were higher end models.

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cars.com numbers are WILDLY inaccurate...they include units NOT on the ground yet, sold units that haven't been reported and units for municipalities and the like....

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My brother who works at a dealership in Ottawa, Ontario Canada echo's Deanh comments, they cannot get any F150 inventory. Which is the bulk of his stores business.

Ontario Canada , over $10,000 discount

2015 Ford F-150 XLT SuperCab, 6-1/2' Box, 2.7L V6 EcoBoost® Engine, 6-Speed Automatic Electronic Transmission w/Tow/Haul Mode, 4X4, 3.55 Non-Limited Slip Axle Ratio

2015 FORD F-150

Pricing Details
  • MSRP 22
    $42,599
  • Total of Options
    $0
  • Total Fees
    $1,800
  • Ford Employee Pricing Adjustment83
    -$4,894
  • Delivery Allowance 29
    $5,500
  • Available Incentives 32
    $0
  • NET PRICE 33
    $34,005

 

 

That includes what? Z? Plan discounts that are very hard to come by.

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I wasn't looking at the actual numbers - just the ratio of XLTs. That should be pretty close regardless.

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That includes what? Z? Plan discounts that are very hard to come by.

 

Dealership is D plan but yes, that's $4K that regular buyers aren't eligible for.

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Premierdrum....why...are they going off on surface details and jumping to correspondingly inaccurate assumptions per the norm?...

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That includes what? Z? Plan discounts that are very hard to come by.

Ford employee pricing is available to all customers. Ford Canada has been using this promo for quite sometime.

If you doubt it, check out ford.ca and find out for yourself

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Just got something in the mail from the local dealer - They were offering this:

 

564AA2D9-680E-47FB-8402-6D7F3E963F74_zps

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