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New Bronco Models, Trims Will Keep Coming


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All these new trims and models are great for the customers but there are other issues involved. Ford is still dealing with supply chain issues and the related commodity issues, but these new trims and models can only make those issues more complex at the dealership level. They add a lot more time required to figure out and configure the trims, models and options to order for stock units. Unfortunately, time that too many dealerships can't bother spending on managing their retail orders or communicating with those customers. 

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2 hours ago, ice-capades said:

 

All of the above!


I suppose that was a bit of a dumb question. I know of one dealer that makes a solid effort to keep a decent variety in their Bronco inventory, and yet another one who’s policy is if you want a Bronco, you’re ordering it, period. 

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