Yeah, that's the calculation I did.  Not a chance they'd have been able to price it anywhere near that figure here.     Yeah, they launched it and forgot it.   I know its styling was polarizing, but it really was a great car.

My Super Duty will do about 650 miles in those conditions.  And it'll haul more people than that thing...you can stack them pretty high in the bed.

The Flex got minimal effort from Ford's advertising/promotion departments, which was ridiculous: available AWD, massive interior, good (and brand common) powertrains, and huge interior volume coupled with low lift-in height. Mine was magnificent in its time, dragging my guitar and PA gear around as well as 2-5 people.

Using the UK pricing, they are $35K after conversion 

Nor could you afford all the dramamine....   😎

I didn't realize they were so pricey over there.....

Buick GL8 Set Guinness World Record In Driving Range Test    

Some interesting tibits in that interview. In other parts, he seems to hint at a Corolla/Civic rival, but using their affordable EV platform. 

I think the problem with the NA market is that small car (subcompact) is sold primarily on price only and has no "cache" with buyers that might have more money to spend on a product.    Unless there was a way for them to figure out how to make it dirt cheap with a decent margin, that would be the only way it would "work"

Ford CEO Jim Farley Says Puma Would End Up Like Flex If Sold In The United States   In a recent interview with Car and Driver, Farley was asked what he thought would happen if the Ford Puma did indeed come to the U.S. "Too expensive, too small, I think. You and I would love it," he said. "The question is, would it be like the Flex, where the people who owned it loved it, but there just weren't enough of them?" Notably, it was back in 2021 when Farley publicly expressed his desire to see the Puma sold in North America and other markets.       I think it would've sold decently because it had style to it, unlike the EcoSport.